E475
Jonathan Levav, Russell Siegelman, Justin Randoplh
2013
The case profiles the protagonist, David Neeleman, a serial “airline” entrepreneur (previous founder and CEO of the US Airline, JetBlue), as he develops the concept for Azul Airlines International – a low-cost, customer service-centric Brazilian airline…
E487
Jim Ellis, Katherine Rudolph Bose
2013
For the last year, Mountain Hardware (MH), a leading hardware retailer in the Rocky Mountain region, had evaded bankruptcy and liquidation. The week prior, John Preston, the company’s CEO, learned that the acquisition offers he had…
E473
Shai Bernstein, Arthur Korteweg, Sara Rosenthal
2013
It was the spring of 2010 and Cindy Padnos had just been named to Fast Company’s list of “The Most Influential Women in Technology in 2010.” Cindy had worked in the venture capital (VC) space for over a decade, launching her own firm, Illuminate Ventures…
M353
Jennifer Aaker, Sarah Joyce
2013
Circle Du Soleil was one of the most successful entertainment companies in the world, a cross between a vibrant acrobatic show and a compelling narrative musical framework that captivated audiences since 1984. However, building one of the world’s…
SM222
Robert A. Burgelman, Steve W. Chung, Jon F. Nathanson, Won-yoh Lee
2013
The case details the strategic decisions that SK Planet, a leader in web and mobile services in its home country of Korea, needed to make regarding the best way to carry out an aggressive global expansion—most importantly into the United States. The $1…
SM204B
Robert Burgelman, Martina Ludescher
2013
The case discusses the post-IPO strategies, opportunities and challenges for Swiss global trading company DKSH, the leading market expansion (MES) provider with a focus on Asia. DKSH was well positioned to capitalize on three key MES industry trends: 1)…
SI121
William Meehan, Davina Drabkin
2013
When Jacob Harold became head of the Hewlett Foundation’s Philanthropy Program, he began to see GuideStar as much more than just a website. GuideStar was the result of founder Arthur “Buzz” Schmidt’s vision of bringing transparency and accountability to…
E427
Stefan Reichelstein, Sara Rosenthal, Anshuman Sahoo
2013
In 2012, KiOR was in the process of starting biofuels production at its first plant in Columbus, Mississippi. This initial plant was to provide a commercial scale proof-of-concept of KiOR’s production technology, and the company expected to build another…
SM182B
Robert A. Burgelman, Robert Eric Siegel, Maalika Manoharan
2013
An update of Zuora’s activities since 2009. The growth of SaaS adoption in enterprise software enabled the leadership team to achieve tremendous growth since the writing of the (A) case, but the company struggled in keeping a flexible and empowering…
E507B
John Glynn, Tim Hsia
2013
Case describes the funding landscape for enterprise technology startups and how there has been a renewed interest in these types of companies in 2012 and 2013. The case highlights recent IPOs within this sector and the venture capitalists who have created…
E507A
John Glynn, Tim Hsia
2013
Case describes the funding landscape for enterprise technology startups and how there has been a renewed interest in these types of companies in 2012 and 2013. The case highlights recent IPOs within this sector and the venture capitalists who have created…
SM211
Robert Burgelman, Christopher Nguyen, David Hoyt
2013
This note describes the mobile telecommunications industry in 2012, and how the various participants were positioned for the future. This was a period of rapid change, as some competitors were rapidly growing, while others were undergoing equally rapid…
SM185C
Robert Siegel
2013
An update on TTTech after the (B) case from the period 2010-2013
M346
Jennifer Aaker, Jake Poses, Debra Schifrin
2013
The case describes how five organizations (Salesforce.com, Indiegogo, Ferrari, Thumbtack’s Team Philippines, and the U.S. military) developed successful strategies to foster happiness within their organizations and align it with their business objectives…
SM215
Robert Burgelman, Robert Siegel, Shalie Gaskill
2013
CEO Aaron Levie co-founded Box as a student at USC in 2004. Less than 10 years later, Box had become one of the fastest growing enterprise software companies in Silicon Valley, serving more than 180,000 businesses including marquee customers such as…
SPM51
George Foster, David Hoyt
2013
Professional boxing was once a mainstream sport, whose stars were widely known to the general public. Major fights were broadcast on network television. By the 2000s, the landscape had changed dramatically. Boxing had become a niche sport in the United…
SM214
Robert Burgelman, Jean-Bernard Rolland
2013
In 2012, after several failed attempts at establishing a cloud computing solution for its entire Enterprise Resource Planning (ERP) suite, SAP announced two major acquisitions: SuccessFactors, a major SaaS provider for Human Resources software and Ariba…
OB87
Sarah Soule, Michael Golomb, Debra Schifrin
2013
The case discusses LinkedIn’s corporate culture in 2012-2103 and the importance the professional networking company put on maintaining that culture as it dramatically expanded in headcount domestically and internationally. LinkedIn’s leadership believed…
OB82
Jeffrey Pfeffer
2013
Despite the likelihood of being named the next CEO within a few years, Zia Yusuf decided to leave SAP in the fall of 2009. He spent the next six months or so as an executive-in-residence for two prominent venture capital firms, joined the board of…
SI80
Laura Arrillaga-Andreessen, Victoria Chang
2013
In 1998, Laura Arrillaga launched the Silicon Valley Social Venture Fund (“SV2”) with two objectives: 1) providing Silicon Valley donors with philanthropic experience and education that would empower their personal giving; and 2) awarding local nonprofits…
OIT108
Lyn Denend, Tim Elliott, Stefanos Zenios
2013
This case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the…
OIT106
Lyn Denend, Tim Elliott, Stefanos Zenios
2013
This case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and Melinda Gates Foundation. The purpose of the…
P84
Donald Kennedy, Debra Schifrin
2013
The case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing…
SI112
Laura Arrillaga-Andreessen, Victoria Chang
2013
John Goldman is a sixth generation San Franciscan and a descendant of Levi Strauss, the entrepreneur who started the apparel company that bore his name. For generations, philanthropy has been an important part of the Goldman family’s lives and for John…
