SM180
Robert Burgelman, Webb McKinney, Philip Meza
2009
ProCurve is Hewlett-Packard’s computer networking business. HP was a very early participant in computer networking, creating and selling networking software and hardware before most of today’s networking giants such as Cisco were founded. However, for…
SPM40E
George Foster
2009
A major sports league has decided to run its season opening game in Mexico City. When the teams arrive in the country four days before the event, two of Team A’s star players are kidnapped. The (A) case provides relevant background information about the…
SPM39A
Antonio Davila, George Foster, Norm O'Reilly
2009
This case traces the Anaheim Ducks of the National Hockey League through three distinct eras, beginning with the teams founding and initial success (1992-1997), through a period of ownership turmoil and financial loss (1998-2004), and then new ownership…
OIT93
Leon Chen, Erin Palm, Stefanos Zenios
2009
This case describes the origins and evolution of Athenahealth, a healthcare IT company focused on administering claims and payments between payers and providers. The company began as a network of Ob/Gyn clinics in the San Diego area and evolved into a…
M323B
Jennifer Aaker, Victoria Chang
2009
Case study B for How to Tell a Story contains various storytelling exercises.
Also see M323A: How To Tell A Story (A).
M321
Jennifer Aaker, Victoria Chang
2009
In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama made history as the first African American to win the election against Republican…
SI115
Hau Lee, Erica Plambeck, Maria Shao
2009
The Institute of Public & Environmental Affairs, founded and led by prominent Chinese environmentalist Ma Jun, was a small non-profit organization with an outsized mission. The Beijing-based group aimed to be a catalyst in “greening” China’s…
SI109
Victoria Chang, Debra Meyerson
2009
Green Dot was a charter management organization (CMO) based in Los Angeles, California (L.A.), a city that housed the second-largest school district in the country. The Los Angeles Unified School District (LAUSD) was known for its largely ethnic student…
M323A
Jennifer Aaker, Victoria Chang
2009
Stories are all around us. Stories move us, make us feel alive, inspire us to be more than we would be otherwise. Our appetite for stories is a reflection of the basic human need to understand patterns of life — not merely as an intellectual exercise…
SM175
Robert Burgelman, Andrew Grove, Debra Schifrin
2009
The case covers and analyzes the major players in the Electric Car Industry, with a focus on the United States and China. The case looks at start-ups and incumbent automakers, battery makers, retrofitters, utility companies and the government. In 2009…
SI110
Glenn Carroll, Maria Shao
2009
In 2008, Maria Yee Inc. occupied a unique position as a premium “green” household furniture maker with two direct-owned factories in China and distribution through several large U.S. retailers. Yee, a Chinese-born entrepreneur in California, founded her…
SM183
Robert Burgelman, Andrew Grove, Debra Schifrin
2009
This case covers the coal industry and clean coal initiatives in the Unites States and China. Coal is a crucial source of global energy, but coal-fired plants are environmentally unfriendly and are a major contributor to greenhouse gas emissions. One way…
OIT97
Nathan Blair, Lyn Denend, Stefanos Zenios
2009
As director of the California HealthCare Foundation’s (CHCF) Innovations for the Underserved program, Margaret Laws’ goal was “to reduce barriers to efficient, affordable healthcare services for the underserved.” The path to achieving this goal took…
M319
Jennifer Aaker, Victoria Chang, Robert Chatwani
2009
Sameer Bhatia was a 31-year-old South Asian American Silicon Valley entrepreneur who had started a company called MonkeyBin in 2000, the first online community and consumer marketplace for barter or trade, and then a mobile gaming company, Octane…
E351
Garth Saloner, Claire Magat
2009
Rachel Braun Scherl and Mary Wallace Jaensch are marketing consultants for J&J who uncover the opportunity to buy Zestra Laboratories, a South Carolina company which makes a product proven to improve women’s sexual health. The case explores the process…
E334
Claire Magat, John Morgridge
2009
Scott Weiss, CEO of IronPort, a leading internet security company, is contemplating an acquisition offer from Cisco Systems in November of 2006. Although Weiss had originally intended for IronPort to IPO, a series of events have occurred that have made…
E319
Andrew Rachleff
2009
As he sat at his July, 1998 board meeting, Carl Mitchell was speechless. His board of directors had just told him that it had unanimously decided that he should be replaced as chief executive officer of Indigo, Inc. For the past three years, Carl had…
E350D
Mark Leslie, Katherine Bose
2009
“Levi Strauss & Co.” explores the decision by the famed jeans maker to close a manufacturing facility in San Antonio, Texas in early 1990. The case follows then-vice president of operations Pete Thigpen and his team as they wrestle with the economic and…
E350A
Mark Leslie, Katherine Bose
2009
“Levi Strauss & Co.” explores the decision by the famed jeans maker to close a manufacturing facility in San Antonio, Texas in early 1990. The case follows then-vice president of operations Pete Thigpen and his team as they wrestle with the economic and…
E368
Joel Peterson; Bethany Coates
2009
In August 2009, Brian Spaly and Andy Dunn, cofounders of Bonobos Inc., a men’s pants company, were at an impasse over how the company should be run going forward. Spaly, the chairman and head designer, had originally started the business by selling…
IB79
Gary Mekikian, John Roberts
2009
In February 2008, as S. Mahalingam (Maha), the CFO of Tata Consultancy Services considered the strategic challenges facing TCS, challenges faced only by the elite segment of IT services companies: IBM Global Services, Computer Sciences Corporation…
A201
Nathan Blair, Maureen McNichols
2009
Dennis Kozlowski took over the helm of Tyco International, Ltd. (Tyco) in 1992. By the end of its 2001 fiscal year, Kozlowski’s Tyco had made over 100 announced acquisitions with total revenues in excess of $30 billion (Exhibit 1). Kozlowski’s strategy…
E349
Jocelyn Hornblower, Mark Leslie
2009
The case follows Shai Agassi as he pursues a new business opportunity and eventually launches Better Place, a company focused on ridding the world’s dependence on oil by creating and maintaining electric vehicle recharge networks. It covers the idea…
IB89
William Barnett, Sara Leslie
2009
By 2009, NetApp, a fast growing innovator in the storage and data management market, had become successful both in the U.S. and around the world, with revenue of over $3.5 billion. Company management and industry analysts attributed this success to a…
