Jet Airways (A): Weathering Turbulence

By Nathan Blair, Saumitra Jha
2009 | Case No. P60A
Jet Airways (A) is the case of a formerly rapidly growing, highly successful Indian airline that is now faced with the need to reduce expenses, namely in the form of salary cost reductions. The case provides a background on Jet Airways, including its history, strategy and competitive advantage. It then discusses the challenges faced by Jet and the rest of the Indian airline industry that precipitated the need to cut costs. The case also provides information on Indian labor law and cultural norms as it applies to the employer-employee relationship.
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