GS48
Barchi Peleg, Hau Lee
2007
Esquel Group is one of the world’s leading producers of premium cotton shirts, and among the most dynamic and progressive global-scale textile and apparel manufacturers. The company was founded in 1978 in Hong Kong. Over the years Esquel, which was part…
IB66
Leandro Cuccioli, R. McKern
2006
This case study is concerned with the challenges posed for companies in emerging markets that seek to expand their operations beyond their borders, while maintaining leadership in their industry. The case deals with Arcor, an Argentine-based manufacturer…
IB63
Bruce McKern, Lyn Denend
2006
As of early 2005, Hewlett-Packard (HP) was one of the world’s leading technology companies, offering hundreds of distinct products and services ranging from $100 digital cameras to multi-million dollar outsourcing services. For fiscal 2004, HP recorded…
GS18
Casey Koshijima, Hide Saito, Takafumi Ueda, Steve Van Horne, Seungjin Whang
2006
Seven-Eleven, Inc., founded in 1927 in Dallas, Texas, was the world’s largest operator, franchisor, and licensor of convenience stores. As of 2004, it had 22,648 units worldwide, serving 6 million customers a day (www.7-eleven.com). Of these stores…
EC37
Tristen Langley, Haim Mendelson
2006
Since the company launched its software product in August 2003, the word “Skype” became synonymous with free calls over the Internet. Skype developed software that allowed people around the world to talk to each other for free. Prior to the company’s $2.6…
EM1
Victoria Chang, William Guttentag, Roderick Kramer
2006
Every Tuesday evening, after a hectic day at the NBC Universal offices in Universal City, Neal Baer kicked up his feet to watch the latest episode of the award-winning police television series, Law & Order: Special Victims Unit (SVU). SVU was part of the…
E228C
George Foster, Joshua Spitzer
2006
The Mountain Hardwear A, B, and C cases cover the founding and rise of the premium outdoor apparel and equipment manufacturer. The A case (set between late 1993 and 1999) addresses the company’s founding, early brand development, and the particular…
E228B
George Foster, Joshua Spitzer
2006
The Mountain Hardwear A, B, and C cases cover the founding and rise of the premium outdoor apparel and equipment manufacturer. The A case (set between late 1993 and 1999) addresses the company’s founding, early brand development, and the particular…
E228A
George Foster, Joshua Spitzer
2006
The Mountain Hardwear A, B, and C cases cover the founding and rise of the premium outdoor apparel and equipment manufacturer. The A case (set between late 1993 and 1999) addresses the company’s founding, early brand development, and the particular…
E214
Joshua Spitzer, Stefanos Zenios
2006
EndoNav developed an innovative medical device that will make colonoscopy procedures easier and faster to perform and less painful to receive. In spite of excellent technology, IP protection, a reasonably large market, and relatively low regulatory risk…
SI74
Laura Arrillaga-Andreessen, Victoria Chang
2006
In 1948, Jim Casey, one of United Parcel Service’s founders, established the Annie E. Casey Foundation with his siblings. The foundation’s mission was “to build better futures for disadvantaged children and their families in the United States” and to…
SM153
Robert Burgelman, Tom Federico
2006
In April 2006, SAP AG CEO Henning Kagermann faces several critical decisions. Over the past two years, Kagermann has put in place a bold growth strategy for the company – one that aims to transform the business software applications giant into a pioneer…
SM154A
V. Viard, Pamela Yatsko
2006
Personal computer game maker Blizzard filed a lawsuit in 2002 against the developers of the bnetd project. The bnetd project was a volunteer effort of game enthusiasts and programmers frustrated with difficulties encountered playing Blizzard’s personal…
OIT50
Lyn Denend, Stefanos Zenios
2006
By the mid 2000s, no segment of the $180 billion global medical device industry was as dynamic as the market for drug eluting stents (DES). In 2005, two-and-a-half million drug eluting stents were expected to be implanted in patients around the world. In…
OIT49
Robert Chess, Lyn Denend, Stefanos Zenios
2006
In late October 2003, Randy Scott and the Genomic Health team had just received the results of Genomic Health’s first pivotal trial. The company’s product, Oncotype DX, a first-of-its-kind genomic assay that quantified the likelihood of breast cancer…
P54
David Baron
2006
Using servers located in the United States, Google began offering a Chinese-language version of Google.com in 2000. The site, however, was frequently unavailable or slow because of censoring by the Chinese government. After extensive debate within the…
M309
Michaela Draganska, David Hoyt
2006
In March 2000, Paul Lippe, CEO of SKOLAR, faced several decisions that could determine the fate of his young company. SKOLAR had developed a Web-based information resource for doctors. The site was in beta-test at the Stanford School of Medicine, with…
M315
Wasim Azhar
2006
In late June 1987, Mr. Asad Ali, proprietor of Regal Electrogas, was confronted with an important decision regarding the pricing of his company’s desert coolers. The market price for this product had risen by approximately 5 percent in the wake of new…
SM146B
Robert Burgelman, Philip Meza
2006
This case reveals the decision made concerning whether and where to locate a new fab in 2002. It discusses the specific decision made by the CEO and discusses the rationale for the fab location decision. This case should be used in conjunction with SM…
SM124B
Robert Burgelman, Christof Wittig
2006
MySQL, an open source software firm, grew from a small $10M in 2004 into a successful $60M business by 2006. As it had anticipated, MySQL attracted the attention of the big three IT companies, IBM, Microsoft, and Oracle. Actively defending their high…
SM91
William Barnett, Peter Lorentzen
2006
In 1999, Bo Shao, a Chinese national with a U.S. BA and MBA, returned to China to set up an online auction firm. While initial venture capital funding came easily, China’s low level of development created many other challenges that would not have arisen…
SM154B
V. Viard, Pamela Yatsko
2006
Personal computer game maker Blizzard filed a lawsuit in 2002 against the developers of the bnetd project. The bnetd project was a volunteer effort of game enthusiasts and programmers frustrated with difficulties encountered playing Blizzard’s personal…
SI82
David Hoyt, Erica Plambeck
2006
In 2000, FedEx Express and Environmental Defense began a collaboration to develop a source of new generation delivery trucks with dramatically improved fuel efficiency and environmental impact. By 2005, prototypes had been developed by Eaton Corporation…
SPM30
George Foster, Mike Harkey
2006
Former National Football League (NFL) greats Ronnie Lott and Harris Barton launched a venture capital fund-of-funds in 1999 at the height of a venture capital bubble and called their new fund Champion Ventures. Champion became known for raising money…
