Browse or search publications from Stanford GSB faculty.
Melanie S. Brucks, Jonathan Levav
NatureApril2022 Vol. 605 Pages 108–112.
Forecasting the Incremental Value to Society Created by a Class of New Prescription Drugs: A Proposed Methodology and Its Application to Treating Chronic Hepatitis C in India
V. “Seenu” Srinivasan, David E. Bloom, Alex Khoury
Applied Health Economics and Health PolicyMarch12022 Vol. 20 Issue 3 Pages 371-381.
Marcus C. Parrish, Andrea Hanson-Kahn, V. “Seenu” Srinivasan, Kevin V. Grimes
Journal of Clinical and Translational ScienceMarch12022 Vol. 6 Issue 1 Pages 1-9.
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
Stephen Anderson, Leonardo Iacovone, Shreya Kankanhalli, Sridhar Narayanan
Journal of Marketing ResearchFebruary182022
Szu-chi Huang, Stephanie Lin
The Psychology of Competition (forthcoming)
Oxford University Press2022
Rhia Catapano, Jordi Quoidbach, Cassie Mogilner, Jennifer Aaker
Wendy J. De La Rosa, Eesha Sharma, Stephanie M. Tully, Eric Giannella, Gwen Rino
Proceedings of the National Academy of Sciences of the United States of AmericaAugust312021 Vol. 118 Issue 35
Jen Heewon Park, Szu-chi Huang, Bella Rozenkrants, Daniella Kupor
Journal of Consumer PsychologyJuly2021 Vol. 31 Issue 3 Pages 429–449.
Christopher J. Bechler, Zakary Tormala, Derek Rucker
Psychological ScienceJuly2021 Vol. 32 Pages 1285-1297.
S. Christian Wheeler, Christopher J. Bechler
Current Opinion in PsychologyJune2021 Vol. 39 Pages 6–11.
Eesha Sharma, Stephanie M. Tully, Cynthia Cryder
Journal of Marketing ResearchJune2021 Vol. 58 Issue 3 Pages 497–514.
Andrea Weihrauch, Szu-chi Huang
Journal of MarketingMay2021 Vol. 85 Issue 3 Pages 184–203.
Undermining Your Case to Enhance Your Impact: A Framework for Understanding the Effects of Acts of Receptiveness in Persuasion
Mohamed Hussein, Zakary Tormala
Personality and Social Psychology ReviewApril2021 Vol. 25 Pages 229-250.
Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur
Journal of MarketingJanuary2021 Vol. 85 Issue 1 Pages 7–25.
Misdirecting Persuasive Efforts During the Covid-19 Pandemic: The Targets People Choose May Not Be the Most Likely to Change
Christopher Bechler, Zakary Tormala
Journal of the Association for Consumer ResearchJanuary2021 Vol. 6 Issue 1 Pages 187–195.
Franklin Shaddy, Ayelet Fishbach, Itamar Simonson
Annual Review of PsychologyJanuary2021 Vol. 72 Pages 181–206.
Do I Support That It’s Good or Oppose That It’s Bad? The Effect of Support-Oppose Framing on Attitude Sharing
Rhia Catapano, Zakary Tormala
Journal of Personality and Social Psychology2021 Vol. 121 Issue 1 Pages 23–42.
Melanie S. Brucks, Szu-chi Huang
Journal of the Association for Consumer ResearchJuly2020 Vol. 5 Issue 3 Pages 291–301.
The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
Journal of Consumer PsychologyJuly2020
Lester C. Tong, M. Yavuz Acikalin, Alexander Genevsky, Baba Shiv, Brian Knutson
Proceedings of the National Academy of SciencesMarch2020 Vol. 117 Issue 12 Pages 6936–6941.