Publications

Semantic Determinants of Memorability

Ada Aka, Sudeep Bhatia, John McCoy

Cognition

October2023 Vol. 239

Advertising as Information for Ranking E-Commerce Search Listings

Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong

Marketing Science

July2023

Purchase Justifiability Drives Payment Choice: Consumers Pay with Card to Remember and Cash to Forget

Christopher J. Bechler, Szu-chi Huang, Joshua I. Morris

Journal of the Association for Consumer Research

July2023 Vol. 8 Issue 4

Tailoring Recommendation Algorithms to Ideal Preferences Makes Users Better Off

Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler

Scientific Reports

June2023 Vol. 13

Working Hard for Money Decreases Risk Tolerance

Christopher J. Bechler, Samina Lutfeali, Szu-Chi Huang, Joshua I. Morris

Journal of Consumer Psychology

May2023

Altering Experienced Utility by Incidental Affect: The Interplay of Valence and Arousal in Incidental Affect Infusion Processes

Aiqing Ling, Nathalie George, Baba Shiv, Hilke Plassmann

Emotion

April2023

I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties

Jaeyeon (Jae) Chung, Yu Ding, Ajay Kalra

Journal of Consumer Research

March2023

Privacy and Market Concentration: Intended and Unintended Consequences of the GDPR

Garrett A. Johnson, Scott K. Shriver, Samuel Goldberg

Management Science

March2023

The 5S’s of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making

Szu-chi Huang, Leonard Lee

Journal of Consumer Research

February2023 Vol. 49 Issue 5 Pages 926–939.

Balancing Act: Protecting Privacy, Protecting Competition

Samuel Goldberg

Stanford Institute for Economic Policy Research

January2023

Regulating Privacy Online: An Economic Evaluation of the GDPR

Samuel Goldberg, Garrett A. Johnson, Scott K. Shriver

American Economic Journal: Economic Policy

2023

Robots or Humans for Disaster Response? Impact on Consumer Prosociality and Possible Explanations

Fangyuan Chen, Szu-chi Huang

Journal of Consumer Psychology

December2022

The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson

Journal of Consumer Research

December2022

Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India

Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek

Marketing Science

November2022 Pages 1029–1182.

Free Association in a Neural Network

Russell Richie, Ada Aka, Sudeep Bhatia

Psychological Review

October2022

The Effect of Auditory and Visual Recommendations on Choice

Shwetha Mariadassou, Christopher J. Bechler, Jonathan Levav

Psychological Science

October2022

A Reexamination of the Impact of Decision Conflict on Choice Deferral

Ioannis Evangelidis, Jonathan Levav, Itamar Simonson

Management Science

August2022

Targeting Recommendation Algorithms to Ideal Preferences Would Make Users and Companies Better Off

Poruz Khambatta, Shwetha Mariadassou, Joshua Morris, S. Christian Wheeler

Academy of Management Proceedings

August2022 Vol. 2022 Issue 1

Price Promotions and “Freemium” App Monetization

Julian Runge, Jonathan Levav, Harikesh S. Nair

Quantitative Marketing and Economics

July2022 Vol. 20 Pages 101–139.

Competition and Goal Pursuit: A Temporally Dynamic Perspective

Szu-chi Huang, Stephanie Lin

The Oxford Handbook of the Psychology of Competition

Oxford University Press

May2022