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Portfolio Theory and Capital Markets
William Sharpe’s influential Portfolio Theory and Capital Management is as relevant today as when it was first published in 1970. McGraw-Hill is proud to reintroduce tiffs hard-to-Find classic in its original edition. Dr. Sharpe’s groundbreaking…
Marketing Decision-Information Systems: An Emerging View
Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a…
Alternative Approaches to Revenue Sharing: A Description and Framework for Evaluation
Applications of Management Science in Marketing
Edited companion volume to Management Science in Marketing. The book reprints key papers in the application of management science to marketing.
Gold Mining Shares, Gold, And The Stock Market
Abstract not available.
Portfolio Selection in a Log-Stable Market
Abstract not available.
Management Science and the Decision-Information System
A Stochastic Response Model with Application to Brand Choice
This paper develops a model which is an extension of a class of stochastic response models first proposed by Coleman [Coleman, J. A. 1964a. Models of Change and Response Uncertainty. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.]. In…
Management Science in Marketing
Details the use of mathematical models to analyze marketing issues.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Management Science in Marketing: An Introduction
No abstract available.
Application of Operations Research to Personal Selling Strategy
Effective application of operations research to selling strategy offers significant opportunities for understanding how the market responds to sales effort and for better strategy decisions. Lack of progress to date may have created premature…
Consumer Response to a Legitimated Brand Appeal
Stochastic Consumer Models: Some Comparative Results
Computer Uses in Marketing Research: A Proposal
The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined.
Letter to the Editor: Free-for-All
These notes relate to the founding of the TIMS Marketing College.
College on Marketing Proposed
The purpose of this note is to acquaint the TIMS membership with a movement to establish a TIMS College on Marketing and to solicit the assistance of interested participants in this endeavor.
Stochastic Modeling of the Consumer
Four recent, generalized stochastic models of brand choice are empirically compared. The models are the Brand Loyal and Last Purchase Loyal Markov models, the heterogeneous form of the Linear Learning model, and the Probability Diffusion model.…
Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments
In a recent article in Management Science, [Drui, A. B. 1963. The use of regression equations to predict manpower requirements. Management Sci. 8(4, July) 669–677.] an application of…