Publications

Browse or search publications from Stanford GSB faculty.

Academic Area
Centers & Initiatives
Results for

Intertemporal effects of consumption and their implications for demand elasticity estimates

Wesley R. Hartmann
Quantitative Marketing and Economics 2006 Vol. 4 Issue 4 Pages 325-349, Inaugural Wittink Award.

Understanding Regulatory Fit

Jennifer Aaker, Angela Y. Lee
Journal of Marketing Research 2006 Vol. 43 Issue 1 Pages 15-19.

When Does Culture Matter?

Donnel A. Briley, Jennifer Aaker
Journal of Marketing Research 2006 Vol. 43 Issue 3 Pages 395-408.

Placebo Effects of Marketing Actions: Consumer May Get What they Pay For

Baba Shiv, Ziv Carmon, Dan Ariely
Journal of Marketing Research November2005 Vol. 42 Issue 4 Pages 383-393.

Ruminating about Placebo Effects of Marketing Actions

Baba Shiv, Ziv Carmon, Dan Ariely
Journal of Marketing Research November2005 Vol. 42 Issue 4 Pages 410-414.

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

V. “Seenu” Srinivasan, Chan Su Park, Dae Ryun Chang
Management Science September2005 Vol. 51 Issue 9 Pages 1433-1448.

Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice

Rosellina Ferraro, Baba Shiv, James R. Bettman
Journal of Consumer Research June2005 Vol. 32 Issue 1 Pages 65-75.

The rise and rise of drug delivery.

Howie Rosen, Thierry Abribat
Nature Reviews Drug Discovery May2005 Vol. 4 Pages 381-385.

The Dark Side of Emotion in Decision-Making: When Individuals with Decreased Emotional Reactions Make More Advantageous Decisions

Baba Shiv, George Loewenstein, Antoine Bechara
Cognitive Brain Research April2005 Vol. 23 Issue 1 Pages 85-92.

Reasoning About Competitive Reactions: Evidence From Executives

David Bruce Montgomery (1938–2025), Marian Chapman Moore, Joel E. Urbany
Marketing Science February2005 Vol. 24 Issue 1 Pages 138-149.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Harikesh S. Nair, Jean-Pierre Dubé , Pradeep Chintagunta
Marketing Science 2005 Vol. 24 Issue 3 Pages 444-460.

Asian Management Education: Some Twenty-First Century Issues

David Bruce Montgomery (1938–2025)
Journal of Public Policy and Marketing 2005 Vol. 24 Issue 1, Dimensions of Marketing's Relationship to Society Pages 150-154.

Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions

Itamar Simonson
Journal of Marketing 2005 Vol. 69 Issue 1

Investment Behavior and the Negative Side of Emotion

Baba Shiv, George Loewenstein, Antoine Bechara, Hanna Damasio, Antonio R. Damasio
Psychological Science 2005 Vol. 16 Issue 6 Pages 435–439.

Temporal Differences in the Role of Marketing Communication in New Product Categories

Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta
Journal of Marketing Research 2005 Vol. 42 Issue 3 Pages 278-290.

The Relationship Between Export Assistance and Performance Improvement in Portuguese Export Ventures: An empirical Test of the Mediating Role of Pricing Strategy Adaptation.

Luis Filipe Lages, David Bruce Montgomery (1938–2025)
European Journal of Marketing 2005 Vol. 39 Issue 7 Pages 755 - 784.

Two Roads to Updating Brand Personality Impressions

Gita Venkataramani Johar, Jaideep Sengupta, Jennifer Aaker
Journal of Marketing Research 2005 Vol. 42 Issue 4 Pages 458-469.

Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa, Marta Wosinska, Ying Xie
Marketing Letters 2005 Vol. 16 Issue 3-4 Pages 293-308.

Resistance to persuasion and attitude certainty: The moderating role of elaboration

Zakary Tormala, Richard E. Petty
Personality and Social Psychology Bulletin November2004 Vol. 30 Issue 11 Pages 1446–1457..

Material Priming: The Influence of Mundane Physical Objects on Situational Construal and Competitive Behavior Choice

Aaron C. Kay, S. Christian Wheeler, John A. Bargh, Lee Ross
Organizational Behavior and Human Decision Processes September2004 Vol. 95 Issue 1 Pages 83–96.