These papers are working drafts of research which often appear in final form in academic journals. The published versions may differ from the working versions provided here.
SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
You may search for authors and topics and download copies of the work there.
The Metric Quality of Ordered Categorical Data
An index of metric quality for ordered categorical scales is proposed. The index is defined as the extent to which the ordered categorical measurement is linearly related to an underlying interval scaled measurement of the property. The index,…
The Multiregion Dynamic Capacity Expansion Problem: An Improved Heuristic
We consider the problem of determining a schedule of capacity expansions for m producing regions and a schedule of shipments from the regions to n markets so as to meet arbitrary market demands over a T-period planning horizon at minimum…
The Statistical Significance of Stepwise Regression Models Developed by Forward Selection: A Monte Carlo Calibration
Information for evaluating the statistical significance of stepwise regression models developed with a forward selection procedure is presented. Cumulative distributions of the adjusted coefficient of determination (R-2) under the null hypothesis…
An Evaluation of Corrective Advertising Effects: A Field Study
Previous research on corrective advertising has generally involved a forced exposure in a laboratory setting using student subjects. Treatment and criterion variables have also usually been developed by the researcher independent of the real…
Comments on the Role of Price in Individual Utility Judgments
Abstract not available.
Forecasting the Effectiveness of Work-Trip Gasoline Conservation Policies through Conjoint Analysis
Policies such as tax surcharges on gasoline and reductions in transit fare were examined for their potential effectiveness in conserving gasoline. Individual level preference functions to predict work-trip modal choice (auto, public transit or…
Measuring the Time-Varying Response to Market Communication Instruments
Abstract not available.
On Studying Collective Behavior: Methodological Issues in the Use of Key Informants
Abstract available on PDF.
STRATPORT: A Decision Support System for Strategic Planning
The STRATPORT decision support system represents an extension and operationalization of current business portfolio approaches. It is designed to aid top managers and corporate planners in the evaluation and formulation of business portfolio…
STRATPORT: A Model for the Evaluation and Formulation of Business Portfolio Strategies
A decision support system to evaluate and formulate business portfolio strategies is proposed. Strategies are expressed in terms of market share objectives to be achieved in each of the N business units in the portfolio. STRATPORT evaluates a…
The Predictive Validity Of Conjoint Analysis For Alternative Aggregation Schemes
Abstract not available.
An Investigation of the Equal Commission Rate Policy for a Multi-Product Salesforce
Abstract not available.
Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings
A field experiment was conducted to test the effect on in-store behaviors of exposure to short messages, added to brand advertisements for over-the-counter drugs, which urged that package warnings be read. The messages varied in the concreteness…
Effects Of A Crowded Television Environment: The ANA/MSI Clutter Study
Abstract not available.
Marketing Models in Public and Nonprofit Organizations
Abstract not available.
Retrospective Self-Insight on the Factors Considered in Product Evaluations
The accuracy of young womens retrospective reports about their use of mental cutoffs and about the number of factors used in evaluating birthcontrol devices was tested. During these evaluations, the womens mental time horizons were manipulated.…
A Sales Force Management Model: Integrating Managerial and Research Perspectives
This paper develops a three-stage conceptual model of personal selling and sales force management that emphasizes the relationship between sales force management decision-making and empirical research. The model provides a means for both…
The Critical Need for a Marketing Measurement Tradition: A Proposal
Abstract not available.
The Factor Structure of Multidimensional Response to Marketing Stimuli: An Investigation of Two Approaches
The factor structure of the variables which describe consumers multidimensional response to marketing stimuli can be determined either by Within Analysis (based on variation across individuals in responding to a representative stimulus) or Among…
The Nonoptimality of Equal Commission Rates in Multi-Product Salesforce Compensation Schemes
Abstract not available.