These papers are working drafts of research which often appear in final form in academic journals. The published versions may differ from the working versions provided here.
SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
You may search for authors and topics and download copies of the work there.
Optimal Advertising Budgeting for Market Share Models
This paper develops rules for setting advertising budgets when long term effects of advertising and competitive promotional spending are considered in a market share model. In both deterministic and probabilistic cases, the firm’s optimal…
The Effect of Panel Turnover on Errors in Variables Regression
Errors in variables regression techniques are used when one or more of the independent variables in an econometric model are subject to sampling or measurement error. These techniques require one to estimate the variances and covariances of the…
Unobtrusive Marketing Research Techniques
Abstract not available.
An Attitudinal Framework For Advertising Strategy
Abstract not available.
Decision Processes for Major Durables: An Empirical View
Abstract not available.
Estimating Dynamic Effects of Market Communications Expenditures
This paper is concerned with the problem of measuring market response to a “communications mix” — the various means which a firm employs to transmit sales messages to potential buyers. Distributed lag models are applied to time series data for an…
Exploratory Cluster Analysis and Nonmetric Scaling of Multitrait-Multimethod Matrices
A review of existing methods for exploratory analysis of the multitrait-multimethod matrix finds them lacking because of inferential biases, overly stringent data input requirements, and linear assumptions. The advantages of a cluster analysis…
Measure Validation in Marketing
Many of the controversies in marketing science in the past have revolved around particular consumer behavior variables such as attitudes, risk avoidance, opinion leadership, brand loyalty, commitment, innovativeness, price sensitivity, social…
A Multiple-Product Sales Force Allocation Model
When several products are marketed by the same sales force, it frequently becomes impossible or impractical for salesmen to promote all items in the product line extensively in each and every time period. Management’s problem is to decide how the…
Noise Reduction in Segmentation Research
Abstract not available.
Non-Response Bias and Callbacks in Sample Surveys
Abstract not available.
Note On A Limit Distribution Arising In Certain Stochastic Response Models
Abstract not available.
On-Line Computer Applications in Marketing and Marketing Research
Abstract not available.
A Practical Survey Measure Of The Strength Of Voting Intent
Abstract not available.
A Proposal for Field Experimental Validation of Laboratory Repetition Estimates for Media Models
Abstract not available.
Stochastic Models of Consumer Choice Behavior
Abstract not available.
The Use Of The Multitrait-multimethod Matrix For Trait Development: Cluster Analysis And Nonmetric Scaling Alternatives
Past recommendations for analysis of the multitrait-multimethod matrix have emphasized validation rather than traits and measures development. This paper emphasizes the latter, and a review of existing approaches suggests that each has…