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SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
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Equivalent Formulations of the Stochastic Cash Balance Problem
Abstract not available.
Estimating Dynamic Effects of Market Communications Expenditures
This paper is concerned with the problem of measuring market response to a “communications mix” — the various means which a firm employs to transmit sales messages to potential buyers. Distributed lag models are applied to time series data for an…
Exploratory Cluster Analysis and Nonmetric Scaling of Multitrait-Multimethod Matrices
A review of existing methods for exploratory analysis of the multitrait-multimethod matrix finds them lacking because of inferential biases, overly stringent data input requirements, and linear assumptions. The advantages of a cluster analysis…
Interperiod Tax Allocation And The Behavior Of Security Prices
The measurement of earnings has been of continuing concern to accountants and to users of accounting data. Because an unlimited number of possible reporting methods exists, and because the collection, storage, reporting and analysis of data are…
Measure Validation in Marketing
Many of the controversies in marketing science in the past have revolved around particular consumer behavior variables such as attitudes, risk avoidance, opinion leadership, brand loyalty, commitment, innovativeness, price sensitivity, social…
More on Quadratic Programming
The positive definite, equalities case of quadratic programming with n variables is converted into an n dimensional symmetric positive semidefinite linear complementarity problem, which can be solved by any of several methods, including a…
A Multiple-Product Sales Force Allocation Model
When several products are marketed by the same sales force, it frequently becomes impossible or impractical for salesmen to promote all items in the product line extensively in each and every time period. Management’s problem is to decide how the…
A New Approach To Job Shop Scheduling With Due Dates
The classical formulation of the static job shop scheduling problem with job due dates implies that: the question of interest to the manager is: What is the best that can be done to meet due dates with fixed resources? In this paper, two…
Noise Reduction in Segmentation Research
Abstract not available.
Non-Response Bias and Callbacks in Sample Surveys
Abstract not available.
Note On A Limit Distribution Arising In Certain Stochastic Response Models
Abstract not available.
A Note on Changes in the Supply of Money, the Firm's Market Value and Cost of Capital
Abstract not available.
A Note on Geometric Mean Portfolio Selection and the Market Prices of Equities
Abstract not available.
On-Line Computer Applications in Marketing and Marketing Research
Abstract not available.