SI47
William Barnett, Terry Cumes, William Durham, Roderick Morris
2003
In 1962, Abercrombie & Kent began as a safari company in Kenya. The company has grown to offer environmentally friendly travel opportunities worldwide to primarily affluent Western travelers. This case explores how Abercrombie & Kent developed its…
SI16B
James Phills, Gregory Scott
2003
In early January 1993, American Repertory Theatre’s (ART) Artistic Director Robert Brustein and Managing Director Robert Orchard were concerned about ART’s financial situation. Major government funders had communicated plans to cut sharply, and possibly…
SM122
William Barnett, James March, Mooweon Rhee
2003
This case discusses the entry of Hyundai Motor Corporation (HMC) into the United States. After a promising beginning in the U.S. automotive market, sales tanked as “Hyundai” became synonymous for cheap car. After leadership changes within HMC, the company…
E55C
William Barnett, Charles Holloway, Jamie Earle
2003
Network Appliance faces challenges amid the rapid growth of the server and storage technology sector.
L1A
David Bradford, Doug Crandall
2003
On November 16, 1996, Doug Crandall, Second Lieutenant and platoon leader of the Army’s 1st Platoon, Delta Company, consisting of four tanks and sixteen men, was tasked with establishing a mobile defense. Their mission was to block enemy scout vehicles’…
L1B
David Bradford, Doug Crandall
2003
On November 16, 1996, Doug Crandall, Second Lieutenant and platoon leader of the Army’s 1st Platoon, Delta Company, consisting of four tanks and sixteen men, was tasked with establishing a mobile defense. Their mission was to block enemy scout vehicles’…
E55B
William Barnett, Jamie Earle
2003
The case picks up where the A case leaves off and describes the company’s leadership transition from Mike Malcolm to Dan Warmenhoven. It also describes the decision process the company makes to distribute through channels versus directly.
E153
Glenn Carroll, Greg Powell
2003
On Labor Day, 2002, Cocoa Pete’s Chocolate Adventures launched their small selection of gourmet chocolates at high-end supermarkets in the San Francisco Bay Area. The company’s founder, Pete Slosberg, had carved a niche out of the stagnant chocolate…
E137
H. Grousbeck, Alicia Seiger
2003
The case puts the reader in the position of Scott Bekemeyer, whose search fund just acquired Valley Fire Protection Company. Immediately upon taking over the company, Scott faces a serious of difficult issues, including a deviant branch manager, a non…
E55D
William Barnett, Charles Holloway, Jamie Earle
2003
The case picks up where the C case leaves off in 1998 and describes the company’s transition from being a tool for development departments to being an enterprise solution. It offers an overview of the transition the salesforce, customer service…
E162
H. Grousbeck, Mu Li
2003
A search fund is an investment vehicle in which investors financially support an entrepreneur’s efforts to locate and acquire a privately held company. This study, as part of an on-going effort at the Stanford GSB to monitor the performance and evolution…
M301B
Victoria Chang, Chip Heath
2002
This case study explores how Thomas Edison developed a strategy for widespread acceptance of electric lighting and electricity more broadly. Indeed, gaining acceptance of electric lighting was not an easy feat. Major U.S. cities, including New York City…
M301A
Victoria Chang, Chip Heath
2002
This case study explores how Thomas Edison developed a strategy for widespread acceptance of electric lighting and electricity more broadly. Indeed, gaining acceptance of electric lighting was not an easy feat. Major U.S. cities, including New York City…
M300B
Victoria Chang, Chip Heath
2002
This case explores Lexicon Branding’s unique branding and naming strategy and its naming of a Procter & Gamble (P&G) dry mop device. Since 1982, the firm had named over 1,800 companies, products, and services, and had developed and honed a naming…
M300A
Victoria Chang, Chip Heath
2002
This case explores Lexicon Branding’s unique branding and naming strategy and its naming of a Procter & Gamble (P&G) dry mop device. Since 1982, the firm had named over 1,800 companies, products, and services, and had developed and honed a naming…
M298C
Chip Heath, David Hoyt
2002
In March 1991, MCI, a distant second to AT&T in the long-distance telephone market, introduced “Friends and Family,” a new approach to long-distance service. Under this plan, subscribers could set up “calling circles” in which calls within the circle were…
M298B
Chip Heath, David Hoyt
2002
In March 1991, MCI, a distant second to AT&T in the long-distance telephone market, introduced “Friends and Family,” a new approach to long-distance service. Under this plan, subscribers could set up “calling circles” in which calls within the circle were…
M298A
Chip Heath, David Hoyt
2002
In March 1991, MCI, a distant second to AT&T in the long-distance telephone market, introduced “Friends and Family,” a new approach to long-distance service. Under this plan, subscribers could set up “calling circles” in which calls within the circle were…
E74
H. Grousbeck
2002
The eBay case describes three management situations in the context of company growth and organizational change. The first is deterioration of customer service as a result of rapid customer and transaction growth early on. The second is the announcement…
E132
H. Grousbeck, Andrea Higuera
2002
This case begins by providing an overview of the founding and building of Spa West, Inc. In 1998, Christina Clifford, a Stanford business school graduate with years of experience, returned to her hometown of Seattle, Washington and started to develop the…
E121
H. Grousbeck, Andrea Higuera
2002
This case offers students a view into some of the day-to-day management issues faced by entrepreneurs managing a growing business. The case starts by providing background information on the Gordon Biersch Brewing Company, which was founded by Dan Gordon…
E113
Janet Feldstein, H. Grousbeck
2002
Two vignettes: 1)The first vignette addresses a graduating MBAs decision between two job offers: one from a small start-up and one from a larger more established company. The second vignette features a CEO who is forced to layoff a significant portion…
E105
H. Grousbeck, J. Feldstein
2002
This case introduces Amy Baker, a self-proclaimed “born entrepreneur” who seeks out and finds an
entrepreneurial opportunity to pursue. She founds a skin-case company, Nature’s Cure, that produces a
mass merchandise line of homeopathic acne remedies. The…
OD3B
William Barnett, Glenn Carroll, Greg Powell
2002
In November 2002 Wind River announced their latest reorganization and strategy: Enterprise Platform Initiative (EPI). The EPI was designed to make Wind River a long-term strategic partner with their clients by changing their pricing model, sales channels…
