Abercrombie & Kent, Pioneering Global Ecotourism

By William Barnett, Terry Cumes, William Durham, Roderick Morris
2003 | Case No. SI47
In 1962, Abercrombie & Kent began as a safari company in Kenya. The company has grown to offer environmentally friendly travel opportunities worldwide to primarily affluent Western travelers. This case explores how Abercrombie & Kent developed its ecotourism business , discussing the company’s vertical integration and belief in a “high yield, low impact” model. The case describes the company’s operations and marketing approaches in detail and concludes with challenges and directions for the future.
This material is designated for use in specific Stanford GSB classes only. For inquiries, contact the Case Writing Office.