Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions about the fundamental…
In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions about the fundamental…
Since 1996, the Center for Entrepreneurial Studies at Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into all known search funds. The…
Stephen Pratt and Raj Joshi – two veterans of Infosys Consulting – decided in 2016 to launch Noodle Analytics (Noodle.ai) to provide AI capabilities to Fortune 1000 type companies under a SaaS-type business model. The case traces Noodle Analytics from…
This case follows Silicon Valley software veteran Thomas Siebel as he launches a new company, C3, in 2009, and steers it through two major pivots – transforming the business from a firm focused on energy conservation to a data management, machine learning…
Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors – the venture capital firm started by Eric Schmidt – in 2011. At the time, she had barely met her cofounders and the team was expected to launch a…
This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.
“Leading with Humor” explores two major themes: 1) Why businesses should embrace and foster humor in the workplace, and 2) how individuals can bring humor and levity into their own organizations. The first section details the research on the benefits of…
Stride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to more easily develop and launch personalized…
Andrea Jung became CEO of Avon Products Inc. in 1999 – the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the helm, Jung tripled the company’s profits, modernized its culture and was…
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against…
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against…
This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against…
Steve Reardon, CEO of Bill4Time, loved a good practical joke. But humor was more than just a side passion—it helped shape how Reardon operated as a CEO, and helped define the office culture he hoped to build. While most people might assume that…
