SM188B
Glenn Carroll, Victoria Chang, Hayagreeva Rao
2010
Illycaffè is a family company, founded in 1933. It grew to become an internationally successful company focusing on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 1999, the company founded a center of…
SM179
Robert Burgelman, Margaret LaBrecque, Debra Schifrin
2010
In the spring of 2010, Intel was regarded as an important champion for a new broadband technology called WiMAX (Worldwide Interoperability for Microwave Access). WiMAX transmitted large amounts of data over radio signals, and offered much greater range…
RE134
Douglas Abbey
2010
In November 2008, in the depths of the worst financial crisis since the Great Depression, Hamid Moghadam, CEO of industrial REIT AMB, had to act decisively to reverse the sell-off in AMB shares and position the company to take advantage of future…
SM185A
Robert Burgelman, Lyn Denend, Robert Siegel
2010
TTTech, located in Vienna, Austria, had pioneered an innovative new technology—time-triggered networks for embedded computer systems. By 2010, TTTech had grown into a US$25 million company by providing high-end technical solutions to customers with time-…
SM187
Victoria Chang, Jesper Sorensen
2010
In February 2010, Ursula Burns CEO of Norwalk, Connecticut-based Xerox Corporation, wrapped up her first big move, just seven months after ascending to the top spot. Xerox—a document technology, software, services, and supplies company, had acquired…
SPM41
George Foster, David Hoyt, Norm O'Reilly
2010
This case describes the history, operations, and economics of Infineon Raceway (Sears Point Raceway) in Sonoma, California, and the challenges facing the racetrack as a result of the economic recession of 2008-9. The racetrack’s most important race is a…
M330
Jennifer Aaker, Sara Leslie, Carole Robin
2010
The case is meant to provide an overview of research on happiness. It offers a definition for happiness and explains many of the determinants of happiness while dispelling some myths we hold about what makes us happy and how we can obtain happiness (ie…
M335
Jennifer Aaker, Sara Leslie, David Rogier
2010
Coca-Cola (“Coke”) is one of the best-known brands in the world and the world’s sixth-largest advertiser based on dollars spent needed a cost-effective way to build deeper connections with consumers, especially teens, and its flagship Coke product. The…
M336
Jennifer Aaker, David Hoyt, Sara Leslie, David Rogier
2010
JetBlue created its first Twitter account in May 2007 (twitter.com/JetBlue). The company’s goal was to target its frequent flyers, the loyal TrueBlue users. Realizing the power of Twitter, JetBlue created a cross-departmental working group from marketing…
OB77
Julia Bator, Michael Brimm, Victoria Chang, Roderick Kramer
2010
In 2010 Glenn Dubin reflected upon the enduring organization and culture he and co-founder Henry Swieca had infused into Highbridge Capital Management over the course of almost two decades
Since the firm’s launch in 1992, New York-based Highbridge had…
SPM42
Darryl Boynton, George Foster, Norman O'Reilly
2010
The management and marketing of global events has enabled growth at Hockey Canada, the National Sport Organization responsible for the sport of ice hockey in Canada. Indeed, through a planned approach to events, Hockey Canada has established an event…
M334
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010
Dell began using Twitter in 2007 to clear excess inventory. This case describes the reach and impact that the company had from utilizing this social media channel.
SM185B
Robert Burgelman, Lyn Denend, Robert Siegel
2010
The executives at the helm of TTTech in 2010, faced a sizable challenge in plotting a course forward for the company that would stimulate sustainable, replicable growth in a targeted portfolio of industries. The company’s goal to grow to more than US$200…
SM186
Robert Burgelman, Debra Schifrin
2010
In 2010, France Telecom faced fierce competition from other large European telecommunication companies as well as from French telecoms. The industry was rapidly changing, and France Telecom found itself also competing with content providers, internet…
SM188A
Glenn Carrol, Victoria Chang, David Hoyt, Hayagreeva Rao
2010
Illycaffè is a family company, founded in 1933. It grew to become an internationally successful company focusing on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 2003, the company decided to…
SPM43
George Foster, Norm O'Reilly
2010
In 2009, ParticipACTION was a Toronto-based not-for-profit organization that had a storied history of inspiring and supporting active and healthy living for Canadians. Led by CEO Kelly Murumets, ParticipACTION was to lead a steering committee of…
M331
Jennifer Aaker, Heidy Kwan, Sara Leslie
2010
In many ways, Alex Scott was a regular kid. Her favorite food was French fries; her favorite color, blue. She hoped to be a fashion designer one day. But in other ways—perhaps most ways—Alex was different. In 1997, just before her first birthday, Alex was…
OB78
Jeffrey Pfeffer
2010
Pay and promotion discrimination for women continues in the United States. Women earn less than similarly qualified men, tend to work in occupations and job titles that pay less, and are underrepresented in senior management ranks, including CEO and…
M328B
Jennifer Aaker, Sara Leslie
2010
Community service had a long history of success at NIKE. Often, employees did not even see their work as “volunteering”—they felt like they were doing what they loved and making a difference to the people around them. Despite this enthusiasm, corporate…
OIT101B
Lyn Denend, Anicham Kumarasamy, Stefanos Zenios
2010
In February 2009, approximately $17 billion was allocated by the U.S. government for incentives to encourage hospitals and physicians to adopt electronic medical records (EMR) systems. These funds would be administered under the HITECH Act as part of the…
OIT102
Will Boenig, Lyn Denend, Ruby Majumdar, Daniel Riskin, Stefanos Zenios
2010
In the current healthcare environment, there is a significant need for new medical technologies that promise to expand access to important diagnostics, treatments, and specialty services by reducing costs, without sacrificing quality relative to…
OIT101A
Lyn Denend, Anicham Kumarasamy, Stefanos Zenios
2010
In 2005, Stanford Hospital and Clinics (SHC) was internationally recognized as a leading medical institution in terms of its clinical capabilities and specialty expertise. However, the organization was lagging many of its competitors in terms of its…
OIT100
Nathan Blair, Lyn Denend, Stefanos Zenios
2010
“Safety net” providers play an essential role in delivering health care to underserved populations in states such as California. As the prominence of the safety net increases, medtech innovators seeking to make a difference have begun to design and…
OIT71B
Lyn Denend, Erica Plambeck
2010
In 2007, Walmart launched a new business strategy designed to meet three sweeping and aggressive environmental goals set by CEO Lee Scott: (1) to be supplied 100 percent by renewable energy; (2) to create zero waste; and (3) to sell products that sustain…
