E177
James Lattin, Mark Leslie, Alicia Seiger
2005
The case details the challenges OuterBay faced with respect to its decision to pursue an OEM deal with a very large and well established technology company, EMC. It begins with a description of both companies’ businesses, the history of their relationship…
E182B
H. Grousbeck, Joel Peterson, Alex Tauber
2005
The case represents a series of four vignettes confronted by a fast growth start-up in the airline industry, JetBlue. The vignettes span the spectrum of operational issues - from how to confront employees situation to how to effectively manage a Board…
E199
Joel Peterson, Joshua Spitzer
2005
In this vignette, protagonist Tom Dixon’s business has the opportunity to acquire another similar business. Dixon’s board has advised him to seek acquisition targets, but his two VPs do not want him to pursue the acquisition of a potentially appealing…
GS42
Hau Lee, Barchi Peleg, Seungjin Whang
2005
The Toyota demand chain is efficient, flexible, customer oriented and product specific. The case studies how Toyota uses its advanced distribution channels, inventory management, planning methodologies and production capabilities to create and manage its…
E137B
Mike Harkey, Joel Peterson
2005
This case offers a fictional representation of Scott Bekemeyer’s second day as CEO at Valley Fire Protection, headquartered in Reno, Nevada. His first day was captured in Valley Fire Protection, Stanford Case #E-137. In that case, Scott took over the…
E206
Aisa Aiyer, Carly Irestone, Garth Saloner, Alex Tauber
2005
The vignette starts by presenting Rosemary Brooks’ background. After seven years at Lockheed, Brooks was interested in joining a company where she could take more of a “customer facing” role. Brooks’ healthy appetite for risk, her desire to make an impact…
E182A
H. Grousbeck, Joel Peterson, Alex Tauber
2005
The case represents a series of four vignettes confronted by a fast growth start-up in the airline industry, JetBlue. The vignettes span the spectrum of operational issues – from how to confront employee situations to how to effectively manage a Board…
E193
H. Grousbeck, Joshua Spitzer
2005
“Wild Planet,” E-193, presents the entrepreneurial history of Danny Grossman and the toy company he founded, Wild Planet. The company abides by a prominent mission statement: “Wild Planet makes innovative products that appeal to both parents and kids….
GS41
Hau Lee, Barchi Peleg, Seungjin Whang
2005
The Toyota Motor Co. Ltd, in addition to its world class supply and demand chain management practices, excels in managing its service chain. The service chain, which the company views as key to its long term success, is responsible for providing products…
A191
Christopher Armstrong , Alan Jagolinzer
2005
International Accounting Standard (IAS) 39, Financial Instruments: Recognition and Measurement has attracted considerable controversy throughout its development. Major European financial institutions and political agencies have lobbied heavily against the…
E184A
Mark Leslie, Alex Tauber
2005
For three years after its spin-off from Lucent in late 2000, Avaya struggled with how to best structure its go-to-market organization. The case chronicles Avaya’s repeated attempts to create an effective go-to-market structure. It finally ends in late…
IB87
Lyn Denend, R. McKern
2005
This note provides an overview of India’s IT services industry, using Michael’s Porter’s ‘Diamond of National Advantage’ framework. Specifically, it assesses how India uses its factor conditions, demand conditions, related and supporting industries, and…
GS44
Hau L. Lee, Seungjin Whang, David Hoyt
2005
In 2005, POSCO was the world’s most competitive steel company, and one of the largest. From its founding in 1967 in South Korea, it had built its success on technology, and on highly efficient, integrated steel plants. The business environment was…
E203
Dani Kerrigan, Joanna Newman, Kathryn Shaw, Alex Tauber
2005
The vignette chronicles Amy Baker’s quest to start her own company. It describes Baker’s professional experience before she decides to pursue an entrepreneurial career as well as the factors that finally pushed Baker to pursue this path. Baker gave…
E204A
Garth Saloner, Angie Strange, Alex Tauber, Amanda West
2005
The vignette starts at the time Jo Anne Heywood was promoted to be the CEO of Converged Networks. This promotion was almost by coincidence. That is, Heywood had just been hired as the CTO of Converged Networks as the company prepared to raise its third…
E207A
Carly Irestone, Kathryn Shaw, Angela Shelton, Alex Tauber
2005
This vignette chronicles how the birth of Sheryle Bolton’s second son with a life threatening illness made Bolton reconsider her professional ambitions. Her son’s misfortune had grounded Bolton in the belief that whatever she did professionally had to…
E180
H. Grousbeck, Timothy Groseclose, Alicia Seiger
2005
The case details the rise of Coinstar networks from a 5 store pilot program to a national phenomenon that changed the way the Fed recycles coins. The case tracks Coinstar’s founder, Jens Molbak, as he makes difficult decisions having to do with raising…
GS45
Seungjin Whang, Alyssa J. Rapp
2005
New Vine Logistics was founded in 2001 by Katie Schumacher, a member of the failed Wineshoppers.com start-up operational team. Ms. Schumacher believed that Wineshopper’s approach to inventory management, logistics, and general operational challenges…
GS43
Feryal Erhun, Jay Hopman, Hau Lee, Mary Murphy-Hoye, Paresh Rajwat
2005
In July 2001, eight months after the release of Intel’s Pentium®4 processor, sales of the new product had not met expectations. This was due in large part to significant downturns in world markets following record microprocessors demand in 1999 and early…
E184B
Mark Leslie, Alex Tauber
2005
This case is a follow up of the Avaya A case. The Avaya A case deals with creating a go-to-market organizational structure for the company. The Avaya B case focuses on many of the issues associated with rolling out the new go-to-market structure. The case…
E204B
Garth Saloner, Angie Strange, Alex Tauber, Amanda West
2005
The vignette is a continuation of the Jo Anne Heywood (A) vignette. In the first vignette, Heywood wonders how she should approach her first Board meeting with the news that sales have significantly missed projections. In the (B) vignette, although…
BME3
Margaret Eaton, Rebecca Farkas, Daniel Greenwald
2005
Two companies, Myriad Genetics and OncorMed, were competing to develop a genetic test for breast and ovarian cancer susceptibility. Although the two companies had offered genetic testing only to women who participated in their research studies, in 1995…
BME4
Margaret Eaton, Mark Hong, Tara Thiagarajan
2005
Genzyme Tissue Repair (GTR) had just received favorable Phase I clinical trial results, an important first step in gaining approval from the Food and Drug Administration (FDA), for it’s NeuroCell-PD. The ground-breaking technology behind NeuroCell-PD…
GS33
David Hoyt, Hau Lee
2005
In early 2005, the market for cement in Mexico was changing. The market, particularly in northern Mexico, had traditionally consisted primarily of sales of bagged cement, which was common in developing economies. There appeared to be a shift to bulk…
