Destination-U, College Counseling on the Internet
2005 | Case No. E197
Mother and son tandem Toby and Greg Waldorf started Destination-U, an online college matching service, in April 2004. Greg had a deep background in start-ups and technology companies, most notably as an early investor in eHarmony, an online dating service. Toby had 15 years of experience as a college counselor. With Destination-U’s social mission and family ties, the pair was able to raise start-up capital with ease. While the company had been successful in building a useful matching service and getting visitors to the site by July 2005, it had yet to earn a significant volume of sales from its subscription-based business model. With the busy fall college selection season approaching, Destination-U had to rethink its business model.
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford University alumni. For inquires, contact the Case Writing Officeopen in new window.
Available for Purchase