GS45
Seungjin Whang, Alyssa J. Rapp
2005
New Vine Logistics was founded in 2001 by Katie Schumacher, a member of the failed Wineshoppers.com start-up operational team. Ms. Schumacher believed that Wineshopper’s approach to inventory management, logistics, and general operational challenges…
E180
H. Grousbeck, Timothy Groseclose, Alicia Seiger
2005
The case details the rise of Coinstar networks from a 5 store pilot program to a national phenomenon that changed the way the Fed recycles coins. The case tracks Coinstar’s founder, Jens Molbak, as he makes difficult decisions having to do with raising…
GS43
Feryal Erhun, Jay Hopman, Hau Lee, Mary Murphy-Hoye, Paresh Rajwat
2005
In July 2001, eight months after the release of Intel’s Pentium®4 processor, sales of the new product had not met expectations. This was due in large part to significant downturns in world markets following record microprocessors demand in 1999 and early…
E184B
Mark Leslie, Alex Tauber
2005
This case is a follow up of the Avaya A case. The Avaya A case deals with creating a go-to-market organizational structure for the company. The Avaya B case focuses on many of the issues associated with rolling out the new go-to-market structure. The case…
E204B
Garth Saloner, Angie Strange, Alex Tauber, Amanda West
2005
The vignette is a continuation of the Jo Anne Heywood (A) vignette. In the first vignette, Heywood wonders how she should approach her first Board meeting with the news that sales have significantly missed projections. In the (B) vignette, although…
BME3
Margaret Eaton, Rebecca Farkas, Daniel Greenwald
2005
Two companies, Myriad Genetics and OncorMed, were competing to develop a genetic test for breast and ovarian cancer susceptibility. Although the two companies had offered genetic testing only to women who participated in their research studies, in 1995…
BME4
Margaret Eaton, Mark Hong, Tara Thiagarajan
2005
Genzyme Tissue Repair (GTR) had just received favorable Phase I clinical trial results, an important first step in gaining approval from the Food and Drug Administration (FDA), for it’s NeuroCell-PD. The ground-breaking technology behind NeuroCell-PD…
GS33
David Hoyt, Hau Lee
2005
In early 2005, the market for cement in Mexico was changing. The market, particularly in northern Mexico, had traditionally consisted primarily of sales of bagged cement, which was common in developing economies. There appeared to be a shift to bulk…
E192
Charles Holloway, Joshua Spitzer
2005
“TerraMai: Reclaimed Woods from Around the World” follows the business ventures of former river guides Erika Carpenter and Richard McFarland in the early days of the reclaimed wood industry. Reclaimed wood suppliers mill wood from deconstructed…
E215
H. Grousbeck, Mike Harkey
2005
A search fund is a pool of capital raised to financially support the efforts of an entrepreneur, or a team of entrepreneurs, to locate a privately held company for acquisition. This study, as well as its predecessors in 1996, 1998, 2001, and 2003…
E191
H. Grousbeck, Mike Harkey
2005
This case presents two fictional vignettes dealing with issues in labor law. McQueeney’s Publishing, the fictional company presented in the case, is a small independent publishing concern with printing and publishing operations in the San Francisco Bay…
BME1
Margaret Eaton, Betty Pang, Jennifer Wilds
2005
The VaxGen, Inc. case details the efforts of VaxGen and its president, Don Francis, to obtain approval to conduct phase III clinical trials in Thailand for AIDSVAX, an experimental vaccine designed to protect against human immunodeficiency virus (HIV)…
E189
John Glynn Jr., Joshua Spitzer, Peter Ziebelman
2005
The case study “Handspring and Palm, Inc.: A Corporate Drama in Five Acts” follows Jeff Hawkins, Donna Dubinsky, and, later, Ed Colligan from the founding of Palm, Inc., through the founding of Handspring, to the point that Handspring and Palm began…
BME2
Naveen Chopra, Margaret Eaton, Jason Ehrlich
2005
In May 1999, the “Moon Shot” team gathered to review the results of a $54.4 million direct-to-consumer (DTC) ad campaign. Moon Shot was a cross-functional team at Zeneca Inc., a pharmaceutical, agrochemical and specialty products company. The ad…
E39
H. Grousbeck, Nick Mansour
2004
It was January 19, 1995. Tom Bird was uncomfortable with his last discussion with Ken Saxon, his partner. Over the last nine months, they had been thinking about the possibility of leaving their company, First American Records Management (FARM), and…
SM131
V. Viard, Jessica Patrick
2004
In 2003 Netflix, the world’s largest online movie rental service, must formulate a strategy for responding to entry by Blockbuster, the world’s largest “brick-and-mortar” video rental chain, into online distribution and expansion by its closest competitor…
OB43 Condensed
David Caldwell, Davina Drabkin, Charles O'Reilly III, Robert Pearl
2004
Richard Townsend has recently been elected CEO of Liberty Medical Foundation (LMF), a non-profit HMO. Due in part to a rapidly changing competitive environment, LMF has faced serious financial problems over the past two years. Confounding the problem…
OB25
Jeffrey Pfeffer, Thomas D. Dee, II
2004
The executive VP of administration of a diversified provider of financial services and products was alarmed over escalating costs for personnel within the data processing department. This department had performed well and had grown tremendously over its…
OB23
Jeffrey Pfeffer
2004
The director of personnel for a small technical research and development facility calls you in as a consultant. Five years earlier he had forced an affirmative action hire of a woman biophysicist who had not worked out well and was resented by the rest of…
IB57
Lyn Denend, R. McKern
2004
China is one of the oldest continuous civilizations in the world, with organized society existing for more than 10,000 years. While the country had a complex and dynamic past, the scope and pace of change in China since the reform era of the 1980s was…
HR23
James Baron, Fred Swaniker
2004
In December 2003, Edna Swaniker, managing director of Mount Pleasant School in Botswana, faced a number of challenges. The school, which had been founded to offer a high-quality education to children of middle-income families, had been one of the top two…
Seungjin Whang, Barchi Peleg
2004
In 2004, Nokia was a leader in the telecommunications industry. Since 1995, Nokia Mobile Phones (NMP) had made major investments in supply chain management. In an effort to manage the transition from analog to digital technology and keep pace with…
E173
Joel Peterson, Alex Tauber
2004
Largest minority owned IT consulting firm in the Mid-West. Case describes the growth of the firm and focuses on the issues of: how the protagonist should handle the issue of succession; how he should handle a difficult partnership separation with his…
E179
H. Grousbeck, Alicia Seiger
2004
The case takes the reader through Julie’s initial effort to raise money simultaneous to identifying an industry and an acquisition target. Julie eventually settles on the for profit post-secondary education industry and raises funds to purchase a small…
