SM136
Robert Burgelman, Philip Meza, Robert Pearl
2004
What impact could information technology have on the problems affecting health care in the U.S.? It seemed that IT would be able to make a fast impact in improving transaction processing (reducing costs) and improving accuracy of diagnoses and treatment…
SPM13
George Foster, David Hoyt
2004
In 2004, the Bank of the West Classic was the longest continuously running women’s professional tennis tournament. The tournament was owned by IMG, which managed the careers of many premier athletes and operated prestigious events (both sporting and non…
M307B
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
M307F
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
M307E
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
OB44V
2004
Keith Ferrazzi, a graduate of Harvard Business School, became the youngest chief marketing officer of a Fortune 500 company (Starwood). Later he was the CEO of a successful high technology start-up. He was also the subject of an article in Inc. magazine…
SM125B
Robert Burgelman, Philip Meza
2004
Prior to its merger with Compaq, HP depended upon profits from its wildly successful imaging and printing business to support the company’s far less successful computer businesses. Two years after the merger, HP still relied on its printing business…
SM123
Federico Antoni, Robert Burgelman, Philip Meza
2004
This case examines the challenges and opportunities for strategic integration at LVMH, a Paris, France-based global luxury brands company. The company is comprised of established and newly-developed brands of luxury goods such as apparel, leather goods…
OIT79A
Charles Bonini
2004
Wildcat Dynamics was an oil exploration company founded in 1955. The company had been quite successful in bringing in wildcat wells in various parts of the United States. In mid-2004, the company was trying to decide whether to drill on a parcel of…
SM60B
William Barnett, Irene Wang
2004
This case provides a background of the disk drive industry and discusses the experience of Seagate Technologies. On July 21, 1998, Steve Luczo became CEO of Seagate Technologies. By 2003, Luczo had managed to turn around Seagate from negative net income…
SPM12
George Foster, David Hoyt
2004
Jeremy Bloom was a promising college football player, as well as one of the world’s top mogul skiers. After the 2002 Winter Olympics, he entered the University of Colorado and became a star on the school’s football team. In order to continue pursuing…
SPM7
George Foster, Alicia Seiger
2004
The case details the formation of the Colorado Crush, a new Arena Football League (AFL) team co-owned by John Elway, Pat Bowlen(owner of Denver Broncos) and Stan Kroenke (owner of Pepsi Center). The AFL has been in existence since 1987, but only…
SPM15
George Foster, David Hoyt
2004
In 1993 there was a major realignment of college football conferences, as three schools left the Big East Conference to join the Atlantic Coast Conference, leading to a wave of changes as the Big East moved to replace the departing schools. The…
OIT38
Magali Delmas, Erica Plambeck, Monifa Porter
2004
The case traces the greening of Hayward Lumber Company, a family-owned company based in California. As an initial step toward serving an environmentally focused market niche, the firm began selling Forest Stewardship Council (FSC) Certified Lumber to meet…
SM129
Robert Burgelman, Jean-Bernard Rolland
2004
This case examines the strategic opportunities available to Samsung Electronics in 2004 and beyond as the company attempts to penetrate the digital home. Key issues include the role of horizontal industry models versus vertical industry models in…
P48
David Baron
2004
In the summer of 2002, Brad and Brent Handler established Exclusive Resorts, a luxury vacation residence venture, to meet the demand for luxury vacation residences that avoided the hassles of owning a second home and being tied to a single location. The…
SM128
William Barnett, Ilya Levtov
2004
The case examines the challenges faced by the CEO of NASDAQ-listed software company Roxio, following its acquisition and relaunch of the controversial Napster brand, for distribution of digital music. The company faces stiff competition, primarily from…
SM125A
Robert Burgelman, Philip Meza
2004
In early 2004, with the organizational integration of the Compaq acquisition mostly completed, top management was looking toward capitalizing on the potential competitive advantages of the strategic integration of both companies in order to achieve the…
SM130
Robert Burgelman, Philip Meza
2004
This case describes the strategic analysis that went into identifying Compaq as an acquisition target to help HP achieve its objective of becoming the leading technology company in the world. Through in depth interviews with HP senior executives…
SM127
Robert Burgelman, Philip Meza, Les Vadasz
2004
The fundamental change to telephony service that VoIP portended affected a number of constituencies. Start-up companies, as well as large, established phone companies and cable television providers, offered VoIP calling plans that could substitute many…
SM135
Victoria Chang, Garth Saloner
2004
Capital One CEO and founder, Rich Fairbank had much to be proud of both in terms of his and co-founder, Nigel Morris’ accomplishments, and the accomplishments of Capital One. However, he and Morris didn’t want to rest on their laurels. In 2000, they had…
P46
David Baron
2004
McDonald’s is the world’s largest restaurant chain, with over 30,000 locations. This case describes several non-market issues that could significantly impact the McDonald’s business. Issues covered include the increase in U.S. obesity rates…
P42B
David Baron, Erin Yurday
2004
The Rainforest Action Network (RAN) launched its campaign against Citigroup in April 2000 with the objective of forcing Citigroup to recognize and take responsibility for its role in rainforest destruction through its financing. After two challenging…
SM119A
Victoria Chang, Chip Heath
2004
In mid-2000, 34 year-old Keith Yamashita, founder and principal of Stone Yamashita Partners (SYP), a nine-year-old strategy, branding, design, and culture change consultancy, sat in a conference room in SYP’s loft office space in San Francisco. As he…
