E121
H. Grousbeck, Andrea Higuera
2002
This case offers students a view into some of the day-to-day management issues faced by entrepreneurs managing a growing business. The case starts by providing background information on the Gordon Biersch Brewing Company, which was founded by Dan Gordon…
E113
Janet Feldstein, H. Grousbeck
2002
Two vignettes: 1)The first vignette addresses a graduating MBAs decision between two job offers: one from a small start-up and one from a larger more established company. The second vignette features a CEO who is forced to layoff a significant portion…
E105
H. Grousbeck, J. Feldstein
2002
This case introduces Amy Baker, a self-proclaimed “born entrepreneur” who seeks out and finds an
entrepreneurial opportunity to pursue. She founds a skin-case company, Nature’s Cure, that produces a
mass merchandise line of homeopathic acne remedies. The…
E123A
Andrea Higuera, Charles Holloway, John Morgridge, Dan Thomas
2002
This case is the first of two written about Digital Island, Inc., which was founded by Ron Higgins in January 1997, in Honolulu, Hawaii. The company started by offering global Internet Protocol (IP) networking services for applications to help companies…
E123B
Andrea Higuera, Charles Holloway, John Morgridge, Dan Thomas
2002
This case is the second of two cases written about Digital Island, Inc. Digital Island, Inc. was founded in January 1997 and the company’s vision was: To allow enterprises to tap the power of the Internet. Given this vision, Digital Island’s initial…
E136
John Glynn Jr., Andrea Higuera
2002
This case examines how the investment professionals at the Shoreline Investment Management Company, the wholly owned subsidiary of Hewlett-Packard (HP) that manages HP and Agilent Technologies’ corporate pension plans, evaluate venture capital funds…
IB31
Kanika Bahl, John Newsome, Joel Podolny
2002
The ballooning HIV/AIDS rate in South Africa is exacting an increasing toll on the profitability of South African businesses. This note takes a look at the impact of the epidemic at the macroeconomic and business level, examining the negative…
P43
David Baron
2002
In 2002 Senators John Kerry and John McCain introduced legislation to increase the CAFE standard for the light vehicle fleet by 40 percent. The legislation was motivated by security concerns in the aftermath of September 11, concerns about global climate…
SI57
Laura Arrillaga-Andreessen, Victoria Chang
2002
Founded in 1969, Interplast was a Silicon Valley-based nonprofit organization that provided free reconstructive surgery for needy children and adults in developing nations. It partnered with local medical professionals to provide surgery and related care…
SM97
Antonio Davila, George Foster, Ning Jia
2002
This case introduces the story of RedMed, the leading provider of sleep apnea devices. The company, founded by Dr. Peter Farrell and Dr. Colin Sullivan (the device’s inventor) in Australia, quickly became international. The company set up a second…
SM72C
Robert Burgelman, Philip Meza
2002
The case examines the proposed merger between HP and Compaq and explores the impact of this merger upon the companies and the industry as a whole. In particular, the case explores the challenges that a combined HP and Compaq will have competing in…
OD3B
William Barnett, Glenn Carroll, Greg Powell
2002
In November 2002 Wind River announced their latest reorganization and strategy: Enterprise Platform Initiative (EPI). The EPI was designed to make Wind River a long-term strategic partner with their clients by changing their pricing model, sales channels…
SM24C
Robert Burgelman, Frederic Descamps, Philip Meza
2002
Electronic Arts is a highly successful creator of video games for consoles and PCs. The company also creates content for online gaming. EA occupies a unique place in the information processing industry. The company must have the skills of a Hollywood…
SPM1
George Foster, Callie Neuman
2002
On July 9, 1999, Bryan Perez, vice president of business development for Southwest Sports Group (SSG), was facing a dilemma. The next day he was scheduled to meet with Mike Cramer, COO of SSG, and Tom Hicks, the controlling shareholder of SSG, to propose…
OB63
Stoyan Sgourev, Ezra Zuckerman
2002
Peer networks are sets of non-competing firms in the same line of business, gathering on a regular basis to share information on relative performance and business practices. Peer networks provide a unique solution to the growing need of firms to…
RE131
Craig Blanchard, Jack Kolodny, Joel Peterson
2002
Analysis of an investment in a distressed healthcare Real Estate Investment Trust.
OB39
Jennifer Buechel, John Jost
2002
Helen Priano, manufacturing manager at General Grain’s Michigan Cereal Facility had two critical decisions to make in early February 2002. Helen needed to decide whether or not to fire a 30-year veteran employee and if she should drop charges against an…
SPM2
George Foster, Susan Mackenzie
2002
On November 4, 2002, Redsfans Capital (a fictitious investor group) met in their Liverpool offices to discuss a potential investment. Die-hard fans of Liverpool Football Club, the investors wanted to purchase a majority interest in the club, and needed…
SPM4
George Foster, Amy Wustefeld
2002
Cable industry veteran Leo Hindery hung up the telephone in disgust. It was June 2002, and he had just received a call from his lawyer Alan Vickery telling him that Cablevision had requested 660 days to prepare to defend the lawsuit filed against them by…
SM90C
Robert Burgelman, Philip Meza
2002
When USA Networks sold its movie and television assets, the company renamed itself USA Interactive. The sale represented a significant shift in the company’s asset base and strategy. Some thought that the sale of USA Networks’ media assets put to rest…
SM79
Janet Feldstein, Christopher Flanagan, Charles Holloway
2002
This case introduces Handspring, a manufacturer of handheld devices, and concentrates particularly on the company’s and founders’ historical and forward-looking relationships. At the time of the case Handspring is generating approximately $500 million…
SM88
Janet Feldstein, Ezra Zuckerman
2002
This case gives an in-depth look at the emergence of Venture Capital in Israel — tracing not only the industry itself, but also its many drivers including high technology and its roots in Israel (government sponsorship, etc.). The case examines the VC…
OIT34
Andrea Higuera, Charles Holloway
2002
In May 2000, Sonia Syngal, director of procurement strategy and supplier relations at Sun Microsystems, needed to make a critical decision. Under Sonia’s leadership, the company had just completed its first “dynamic bidding” pilot tests and as a result…
SM100
Robert Burgelman, Yann Ngongang, Juan Posada, Ben Shih
2002
CIENA Corporation designs, manufactures and markets intelligent optical networking systems and software, for service providers and enterprises worldwide. The company grew rapidly as the market for telecommunications equipment exploded with the Internet…
