Sportvision

By George Foster, Jeffrey Eisen
2002 | Case No. E143 | Length 11 pgs.
Sportvision faces challenges in establishing itself as a long-term player in the sports technology industry. Sportvision relies on strong relationships with television networks that utilize its technology, but the negotiating power lies squarely with the networks. Meanwhile, cash reserves dwindle as revenues are squeezed, and Sportvision CEO Stan Honey must determine its next steps.

Learning Objective

To gain an understanding of the challenges faced by a start-up in the sports industry. What are the drivers of a successful product? What role do the television networks play in the success of Sportvision? Given flat product demand and revenue in a touch market, what options exist for Sportvision?
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