SM47
Joel Podolny, John Roberts
1998
In the 1990s many international brewers sought to enter the Chinese beer market, using a variety of strategies that differed in geographic and market segment choices, the use of alliances importing versus local production, acquisitions versus greenfield…
SM54
William Barnett, Aimee-Noelle Swanson
1998
SkyStream, based in Mountain View, California, is a technology firm that caters to both service providers and equipment manufacturers in the broadcast industry (satellite, cable and terrestrial.) SkyStream offers a line of products that take disparate…
OIT24
Jeffrey H. Moore
1998
Medpro is evaluating a proposal to replace its service bureau contract with a turnkey system to provide enterprise-wide information. The system is a critical consideration in support of an FDA clinical study for a new implantable hearing aid.
SM68
Rick Brandt, Robert Burgelman, Dushyant Pandya
1998
Presents a review of the industry developing and using technologies related to fiber optics and their use in telecommunications.
SI106A
Robert Augsburger, Victoria, Chang, William Meehan III
1998
When Beryl Buck, a Marin County, California widow, died on May 30, 1975 at the age of 75, she left $7.6 million “for exclusively nonprofit charitable, religious or educational purposes in providing care for the needy in Marin County, California, and for…
HR6A
Jeffrey Pfeffer
1998
The SAS Institute is a large, growing software company headquartered in the Research Triangle in North Carolina. Founded more than 25 years ago, it has evolved a unique approach, given its industry, to developing and retaining talent including using no…
SM43
Robert Burgelman, Raymond Bamford
1997
For R.R. Donnelley & Sons, the period between 1995 and 1997 was marked by corporate restructuring, executive turnover, and an increasingly competitive environment. The emergence of the Internet and other digital technologies created threats, challenges…
SM41A
Robert Burgelman, Raymond Bamford
1997
By 1997, Wells Fargo had emerged as a leader in utilizing electronic services, especially the Internet, for the delivery of financial services. This case describes the emergence of electronic banking at Wells and the changes in the external environment…
SM40
John Roberts
1997
In the late 1980s and early 1990s, under the leadership of newly-appointed Chairman and CEO George Willis and President Donald Hastings, the Lincoln Electric Company undertook a global expansion strategy. The celebrated Cleveland-based manufacturer of…
SM39
Thomas Hellmann, Sandro Rajaratnam, William Shen, Suzanne Usiskin, Mary Yang
1997
WI Harper is an innovative venture capital fund that attempts to implement an investment strategy that is based on a brokerage role between Silicon Valley and selected Asian economies. Its value-adding proposition is that it can provide networking…
SM36
Robert Burgelman, Raymond Bamford
1997
Describes the emergence of Internet commerce in 1997, as well as the benefits and challenges to the adoption of Internet commerce. In addition, discusses several applications for Internet commerce, including on-line publishing, Internet advertising…
SM33
Robert Burgelman, Andrew Grove, Matthew Murphy
1997
In mid-1996, the environment for consumer on-line services was experiencing rapid change. The on-line services were facing not only more competitors, but also more substitutes. The Internet and the World Wide Web had gained tremendous momentum and were…
SM31
William Barnett, Jane Wei
1997
After six years of steadily improving performance, Varian’s management team looks optimistically to the future. The company is positioned to grow both in the U.S. and abroad across its diverse product lines, including radiation equipment for cancer…
P23B
David Baron, Chris Watts
1997
In 1996 Silicon Valley companies and their leaders organized a successful campaign to defeat a ballot initiative that would have circumvented federal law and made securities fraud lawsuits, which the companies believed were largely frivolous, easier to…
P23A
David Baron, Chris Watts
1997
In 1996 Silicon Valley companies and their leaders organized a successful campaign to defeat a ballot initiative that would have circumvented federal law and made securities fraud lawsuits, which the companies believed were largely frivolous, easier to…
P22
David Baron, Michael Ting
1997
Focuses on the nonmarket strategy of a high technology company to influence European standard setting for control networks. Echelon Corp. is a small, privately-held company located in Palo Alto, CA that produces open architecture control networks-…
OIT19
J. Michael Harrison, Charles Holloway,
1997
AlphaTech’s manufacturing strategy was to use one of the firms specializing in contract manufacturing - firms that sell manufacturing capabilities.
OIT16B
Charles Holloway,
1997
Sun faces several risks in its supplier relationships, including: i) Technological risk (with sourcing, will Sun lose or misdirect its internal technological capabilities?); ii) Product risk (in cooperative development projects, who is responsible for…
M292A
Donnel Briley, Sonya Grier
1997
Examines the situation facing a group of representatives from the private, public, and nonprofit sectors attempting to increase the diversity of business school faculties. Focuses on the issues faced in mid-1994 by the KPMG Peat Marwick Foundation and its…
M291
Ann Chard, Miklos Savary
1997
John Peetz, Ernst & Young’s chief knowledge officer, reviews the results of his six-year effort to build a firm-wide knowledge management (KM) system. The case goes through the short evolution of Ernst & Young’s KM system and describes in detail its…
M290
Robert Pedrero, Miklos Savary
1997
David Bechhofer, a partner responsible for Bain & Co.’s marketing strategy, faces a dilemma: Traditional marketing is foreign to Bain’s corporate culture (which is rather based on customer relationships), yet the firm cannot ignore traditional marketing…
M289B
Sonya A. Grier, Carrie D. Culp, Callie M. Stivers
1997
Focuses on Share Our Strength (SOS), a national nonprofit anti-hunger organization. Examines various decisions faced by SOS related to the establishment of marketing partnerships with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The…
M289A
Sonya A. Grier, Carrie D. Culp, Callie M. Stivers
1997
Focuses on Share Our Strength (SOS), a national nonprofit anti-hunger organization. Examines various decisions faced by SOS related to the establishment of marketing partnerships with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The…
M287
Constance Bagley
1997
Explores a variety of legal issues raised by a proposed marketing plan for the sale of personal digital assistants in the United States, Europe, and Japan by a fictitious U.K. company, Zeus Electronics, PLC, with sales of £12 billion. Antitrust and…
