AT&T China (A)

AT&T China (A)

By
Eric Li, Gabriel Li, John Roberts
1998|Case No.SM30A

An agreement signed in 1993 allowed AT&T to re-enter the Chinese telecommunications equipment market. Bill Warwick, the CEO of AT&T China, faces three interrelated challenges in building a business there. The first is how to compete with established, lower-cost rivals in a market with fierce price competition. Second is how to achieve coordination among AT&T’s very independent business units to serve the Chinese market. Third is what role to take in the debate about linking renewal of China’s most-favored-nation status to its human rights record. In the background is the issue of whether AT&T ought to be in China.

Learning Objective
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