Browse or search our research in algorithmic pricing, computational advertising, and online experimentation by publication type or focus area.
We present an approach to automate the bidding and budgeting of multi-unit digital advertising campaigns. Such campaigns typically involve groups…
New products are the lifeblood of many sellers, who increasingly reach consumers via e-commerce platforms. Yet, search engines and e-commerce…
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement…
Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com. Unlike…
As households reduce discretionary spending in response to the COVID-19 pandemic, concerns are high that a resulting fall in aggregate demand can…
We develop a field experiment that assesses whether advertising can serve as a signal that enhances consumers’ evaluations of advertised goods. We…
Advertisers that engage in real-time bidding (RTB) to display their ads commonly have two goals: learning their optimal bidding policy and…
This chapter presents a selective review of a literature in marketing that analyzes diffusion and pricing over the product life-cycle. I primarily…
When multiple firms are simultaneously running experiments on a platform, the treatment effects for one firm may depend on the…
The “freemium” model for digital goods involves selling a base version of the product for free, and making premium product features available to…
This paper describes a practical system for Multi Touch Attribution (MTA) for use by a publisher of digital ads. We developed this system…
We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook…
Endogenous consumption of advertising is common. Consumers choose to change channels to avoid TV ads, click away from paid online video ads, or…
Recent advances in advertising technology have lead to the development of “native advertising”, which is a format of advertising that mimics the…
Efforts on developing, implementing and evaluating a marketing analytics framework at a real-world company are described. The framework uses…
Observed contracts in the real world are often very simple, which partly reflects the constraints faced by contracting firms in making the…
We exploit changes in wind speeds at surfing locations in Switzerland as a source of variation in users’ propensity to post content about…
We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and we illustrate…
Marketing researchers have used models of consumer demand to forecast future sales; to describe and test theories of behavior; and to measure the…
We present an empirical framework to analyze real-world sales-force compensation schemes and report on a multi-million dollar, multi-year project…