E402
Arar Han, Charles Holloway, Lisa Sweeney, Steve Ciesinski, Leigh Rawdon, Dennis Rohan, Howie Rosen, Russell Siegelman
2010
This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.
Also see Note on Creating a Viable Venture – A Global…
A205
David Hoyt, Alan Jagolinzer
2010
Revenue recognition is a critical issue for companies. Proper revenue accounting can be complex, particularly when vendors provide a mix of products and services, making it difficult to determine the appropriate timing and amount of revenue to be…
SM181B
Jesper Sørensen, Sara Gaviser Leslie
2010
INTRODUCTION
In the spring of 2010, three years after assuming the position of CEO of Siemens, Peter Löscher felt that his changes were taking hold. Though the global economic crisis had presented substantial challenges, the organization was moving in…
2010
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SM188A
Glenn Carrol, Victoria Chang, David Hoyt, Hayagreeva Rao
2010
Illycaffè is a family company, founded in 1933. It grew to become an internationally successful company focusing on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 2003, the company decided to…
M337
Jennifer Aaker, Sara Leslie
2010
This case describes how Bonobos, an internet apparel retailer, leveraged social media to connect with its customers and prospects. Through connecting directly with customers using social media, the company found that consumers were not only interested…
SI118
Laura Arrillaga-Andreessen, Victoria Chang
2010
Barbara Meyer, founder and president of the Bert and Mary Meyer Foundation was not always comfortable with the wealth she inherited from her father. Meyer was 24 when her father died in 1965, leaving her several thousand dollars in UPS stock. By 1984, the…
SPM41
George Foster, David Hoyt, Norm O'Reilly
2010
This case describes the history, operations, and economics of Infineon Raceway (Sears Point Raceway) in Sonoma, California, and the challenges facing the racetrack as a result of the economic recession of 2008-9. The racetrack’s most important race is a…
SM185A
Robert Burgelman, Lyn Denend, Robert Siegel
2010
TTTech, located in Vienna, Austria, had pioneered an innovative new technology—time-triggered networks for embedded computer systems. By 2010, TTTech had grown into a US$25 million company by providing high-end technical solutions to customers with time-…
SM187
Victoria Chang, Jesper Sorensen
2010
In February 2010, Ursula Burns CEO of Norwalk, Connecticut-based Xerox Corporation, wrapped up her first big move, just seven months after ascending to the top spot. Xerox—a document technology, software, services, and supplies company, had acquired…
SM188B
Glenn Carroll, Victoria Chang, Hayagreeva Rao
2010
Illycaffè is a family company, founded in 1933. It grew to become an internationally successful company focusing on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 1999, the company founded a center of…
SM179
Robert Burgelman, Margaret LaBrecque, Debra Schifrin
2010
In the spring of 2010, Intel was regarded as an important champion for a new broadband technology called WiMAX (Worldwide Interoperability for Microwave Access). WiMAX transmitted large amounts of data over radio signals, and offered much greater range…
RE134
Douglas Abbey
2010
In November 2008, in the depths of the worst financial crisis since the Great Depression, Hamid Moghadam, CEO of industrial REIT AMB, had to act decisively to reverse the sell-off in AMB shares and position the company to take advantage of future…
M330
Jennifer Aaker, Sara Leslie, Carole Robin
2010
The case is meant to provide an overview of research on happiness. It offers a definition for happiness and explains many of the determinants of happiness while dispelling some myths we hold about what makes us happy and how we can obtain happiness (ie…
M336
Jennifer Aaker, David Hoyt, Sara Leslie, David Rogier
2010
JetBlue created its first Twitter account in May 2007 (twitter.com/JetBlue). The company’s goal was to target its frequent flyers, the loyal TrueBlue users. Realizing the power of Twitter, JetBlue created a cross-departmental working group from marketing…
M335
Jennifer Aaker, Sara Leslie, David Rogier
2010
Coca-Cola (“Coke”) is one of the best-known brands in the world and the world’s sixth-largest advertiser based on dollars spent needed a cost-effective way to build deeper connections with consumers, especially teens, and its flagship Coke product. The…
M334
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010
Dell began using Twitter in 2007 to clear excess inventory. This case describes the reach and impact that the company had from utilizing this social media channel.
OB77
Julia Bator, Michael Brimm, Victoria Chang, Roderick Kramer
2010
In 2010 Glenn Dubin reflected upon the enduring organization and culture he and co-founder Henry Swieca had infused into Highbridge Capital Management over the course of almost two decades
Since the firm’s launch in 1992, New York-based Highbridge had…
SPM42
Darryl Boynton, George Foster, Norman O'Reilly
2010
The management and marketing of global events has enabled growth at Hockey Canada, the National Sport Organization responsible for the sport of ice hockey in Canada. Indeed, through a planned approach to events, Hockey Canada has established an event…
SM185B
Robert Burgelman, Lyn Denend, Robert Siegel
2010
The executives at the helm of TTTech in 2010, faced a sizable challenge in plotting a course forward for the company that would stimulate sustainable, replicable growth in a targeted portfolio of industries. The company’s goal to grow to more than US$200…
SM186
Robert Burgelman, Debra Schifrin
2010
In 2010, France Telecom faced fierce competition from other large European telecommunication companies as well as from French telecoms. The industry was rapidly changing, and France Telecom found itself also competing with content providers, internet…
M325
Jennifer Aaker, Victoria Chang
2010
In 2005, Jessica Jackley and cofounder Matt Flannery had started San Francisco-based Kiva because during a three-month work assignment in East Africa, Jackley had met Ugandan entrepreneurs and wanted to share their inspirational stories with friends and…
OIT98
Lyn Denend, Marianna Samson, Cynthia Yock, Paul Yock, Stefanos Zenios
2010
For roughly a decade, the team at Emphasys Medical had been working to design, develop, and then gain regulatory approval in the U.S. to market an innovative new device therapy to treat emphysema. However, after investing millions of dollars to test the…
M328
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010
Community service had a long history of success at NIKE. Often, employees did not even see their work as “volunteering”—they felt like they were doing what they loved and making a difference to the people around them. Despite this enthusiasm, corporate…
