Gruppo illy SpA (B): Università del Caffè

By Glenn Carroll, Victoria Chang, Hayagreeva Rao
2010 | Case No. SM188B
Illycaffè is a family company, founded in 1933. It grew to become an internationally successful company focusing on the premium coffee market based on an uncompromising quest to provide the perfect cup of coffee. In 1999, the company founded a center of excellence for coffee, called Università del Caffè (UdC). UdC was part of the company’s overall strategy, enhancing its emphasis on quality and focus on scientific and technological innovation. The case describes the UdC, its course offerings, and its role in the company strategy.
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