SM130
Robert Burgelman, Philip Meza
2004
This case describes the strategic analysis that went into identifying Compaq as an acquisition target to help HP achieve its objective of becoming the leading technology company in the world. Through in depth interviews with HP senior executives…
SM127
Robert Burgelman, Philip Meza, Les Vadasz
2004
The fundamental change to telephony service that VoIP portended affected a number of constituencies. Start-up companies, as well as large, established phone companies and cable television providers, offered VoIP calling plans that could substitute many…
SM135
Victoria Chang, Garth Saloner
2004
Capital One CEO and founder, Rich Fairbank had much to be proud of both in terms of his and co-founder, Nigel Morris’ accomplishments, and the accomplishments of Capital One. However, he and Morris didn’t want to rest on their laurels. In 2000, they had…
OIT41
Elena Pernas-Giz, Kate Surman, Stefanos Zenios
2004
It was June 2004 and members of the Material Flow Committee (MFC) at Stanford Hospital and Clinics were faced with the challenge of implementing important process improvements in the operating room. Though notable progress had been made in the recent…
M307D
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
M307A
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
SPM14
George Foster, David Hoyt,
2004
In June 2001, the men’s wrestling program at Marquette University was terminated, despite the fact that the program had been operating for several years with privately-raised funding. Bucknell University discontinued its wresting program the same year….
OB50
Michael Hannan, Greta Hsu
2004
On April 26, 2003, Scharffen Berger Chocolate Maker opened its second retail store in the newly renovated San Francisco Ferry Building. It joined a number of other prestigious artisan food and specialty retail shops at this prime location at the foot of…
OB46
Michael Hannan, Greta Hsu
2004
On April 26, 2003, Scharffen Berger Chocolate Maker opened its second retail store in the newly renovated San Francisco Ferry Building. It joined a number of other prestigious artisan food and specialty retail shops at this prime location at the foot of…
SM124
Robert Burgelman, Sami Inkinen, Christof Wittig
2004
In 2004, MySQL was a small $10M Scandinavian software company that had come into a position to seriously challenge the big three IT companies IBM, Microsoft and Oracle in their high margin, $10Bn database business. The reason for this was a new phenomenon…
SPM13
George Foster, David Hoyt
2004
In 2004, the Bank of the West Classic was the longest continuously running women’s professional tennis tournament. The tournament was owned by IMG, which managed the careers of many premier athletes and operated prestigious events (both sporting and non…
M307C
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
SM126A
Robert Burgelman, Lyn Denend, Robert Siegel
2004
In the spring of 1999, Matrix Semiconductor was a young start-up on the verge of what the founders considered to be a major technological breakthrough. For more than a year, the company had been focused almost exclusively on the invention of its…
SM136
Robert Burgelman, Philip Meza, Robert Pearl
2004
What impact could information technology have on the problems affecting health care in the U.S.? It seemed that IT would be able to make a fast impact in improving transaction processing (reducing costs) and improving accuracy of diagnoses and treatment…
OB44V
2004
Keith Ferrazzi, a graduate of Harvard Business School, became the youngest chief marketing officer of a Fortune 500 company (Starwood). Later he was the CEO of a successful high technology start-up. He was also the subject of an article in Inc. magazine…
SM60B
William Barnett, Irene Wang
2004
This case provides a background of the disk drive industry and discusses the experience of Seagate Technologies. On July 21, 1998, Steve Luczo became CEO of Seagate Technologies. By 2003, Luczo had managed to turn around Seagate from negative net income…
M307B
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
M307F
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
M307E
James Lattin, R. Magowan, I. Yes
2004
In July of 1997, the brand team for Clorox’s Combat roach insecticide began planning for the next season year (SY98). The brand team was excited. Clorox had recently gained access to a new insecticide ingredient, Fipronil, from Rhone-Poulenc and had a…
OIT79A
Charles Bonini
2004
Wildcat Dynamics was an oil exploration company founded in 1955. The company had been quite successful in bringing in wildcat wells in various parts of the United States. In mid-2004, the company was trying to decide whether to drill on a parcel of…
SM125B
Robert Burgelman, Philip Meza
2004
Prior to its merger with Compaq, HP depended upon profits from its wildly successful imaging and printing business to support the company’s far less successful computer businesses. Two years after the merger, HP still relied on its printing business…
SM123
Federico Antoni, Robert Burgelman, Philip Meza
2004
This case examines the challenges and opportunities for strategic integration at LVMH, a Paris, France-based global luxury brands company. The company is comprised of established and newly-developed brands of luxury goods such as apparel, leather goods…
OIT38
Magali Delmas, Erica Plambeck, Monifa Porter
2004
The case traces the greening of Hayward Lumber Company, a family-owned company based in California. As an initial step toward serving an environmentally focused market niche, the firm began selling Forest Stewardship Council (FSC) Certified Lumber to meet…
SPM15
George Foster, David Hoyt
2004
In 1993 there was a major realignment of college football conferences, as three schools left the Big East Conference to join the Atlantic Coast Conference, leading to a wave of changes as the Big East moved to replace the departing schools. The…
