Publications

Marketing Decision-Information Systems: Some Design Considerations

David Bruce Montgomery (1938–2025)

Handbook of Marketing Research McGraw-Hill May1974

The Effects of Dividend Yield and Dividend Policy on Common Stock Prices and Returns

Fischer Black, Myron S. Scholes

Journal of Financial Economics May1974 Vol. 1 Issue 1 Pages 1–22.

Integrating the Computer into a Business School Curriculum

Henry C. Lucas, Jr., Jean Claude Larreche, David Bruce Montgomery (1938–2025)

Decision Sciences April1974 Vol. 5 Issue 2 Pages 268–283.

A Study of Computer Use in a Graduate School of Business

Henry C. Lucas, Jr., David Bruce Montgomery (1938–2025), Jean Claude Larreche

Communications of the ACM April1974 Vol. 17 Issue 4 Pages 205-206.

A Consumer-Based Methodology for the Identification of New Product Ideas

Allan D. Shocker, V. “Seenu” Srinivasan

Management Science February1974 Vol. 20 Issue 6 Pages 921-937.

On Line Computer Applications in Marketing and Marketing Research

David Bruce Montgomery (1938–2025)

Handbook of Marketing Research McGraw-Hill 1974

Some Factors Affecting Awareness of Annual Percentage Rates in Consumer Installment Credit Transactions

George G.C. Parker, Robert P. Shay

Journal of Finance 1974 Vol. 29 Issue 1 Pages 217-225.

Status and Trends in the Application of Marketing Models

David Bruce Montgomery (1938–2025)

Computergestutzte Marketing-Planning Wolfgang Dummer & Co. Munich 1974

Estimating the Weights for Multiple Attributes in a Composite Criterion using Pairwise Judgments

V. “Seenu” Srinivasan, Allan D. Shocker

Psychometrika December1973 Vol. 38 Issue 4 Pages 473-493.

Bonds versus Stocks: Some Lessons from Capital Market Theory

William F. Sharpe

Financial Analysts Journal November1973 Vol. 29 Issue 6 Pages 74-80.

Linear Programming Techniques for Multidimensional Analysis of Preferences

V. “Seenu” Srinivasan, Allan D. Shocker

Psychometrika September1973 Vol. 38 Issue 3 Pages 337-369.

A Note on Adjusting R 2

David Bruce Montgomery (1938–2025), Donald G. Morrison

The Journal of Finance September1973 Vol. 28 Issue 4 Pages 1009–1013.

Developing a Balanced Marketing Information System

David Bruce Montgomery (1938–2025)

Marketing Management and Administrative Action (3rd. ed.) McGraw-Hill 1973

Marketing Information and Decision Systems: Coming of Age in the '70s

David Bruce Montgomery (1938–2025)

Marketing Science Institute 1973

Modeling Marketing Phenomena: A Managerial Perspective

David Bruce Montgomery (1938–2025), Charles B. Weinberg

Contemporary Business 1973

Stochastic Models of Consumer Choice Behavior

David Bruce Montgomery (1938–2025), Adrian B. Ryans

Consumer Behavior: Theoretical Perspectives Prentice-Hall 1973

The Outlook for MIS

David Bruce Montgomery (1938–2025)

Journal of Advertising Research 1973 Vol. 3 Issue 3 Pages 5-11.

Estimating Dynamic Effects of Market Communication Expenditures

David Bruce Montgomery (1938–2025), Alvin J. Silk

Management Science: Applications June1972 Vol. 18 Issue 10 Pages B485-B501.

Lower Pay for Women: A Case of Economic Discrimination?

Myra H. Strober

Industrial Relations: A Journal of Economy and Society May1972 Vol. 11 Issue 2 Pages 279-284.

Risk, Market Sensitivity and Diversification

William F. Sharpe

Financial Analysts Journal January1972 Vol. 28 Issue 1 Pages 74-79.