Publications

Consumer Characteristics Associated with Dealing: An Empirical Example

David Bruce Montgomery (1938–2025)

Journal of Marketing Research February1971 Vol. 8 Issue 1 Pages 118-120.

How to Get a Better Forecast

George G.C. Parker

Harvard Business Review 1971

Brand Trial after a Change in Promotion Credibility

David Bruce Montgomery (1938–2025), J. Scott Armstrong

Journal of Advertising Research October1970 Vol. 10 Issue 5 Pages 26-32.

Marketing Decision-Information Systems: An Emerging View

David Bruce Montgomery (1938–2025), Glen L. Urban

Journal of Marketing Research May1970 Vol. 7 Issue 2 Pages 226-234.

Alternative Approaches to Revenue Sharing: A Description and Framework for Evaluation

Murray Weidenbaum, Robert L. Joss

National Tax Journal 1970 Vol. 23 Issue 1 Pages 2-22.

Management Science and the Decision-Information System

David Bruce Montgomery (1938–2025), Glen L. Urban

SISTEM (Yugoslav Journal of Management) April1969

A Stochastic Response Model with Application to Brand Choice

David Bruce Montgomery (1938–2025)

Management Science March1969 Vol. 15 Issue 7 Pages 323-337.

Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity

Alvin J. Silk, David Bruce Montgomery (1938–2025)

Marketing Involvement in Society and the Economy American Marketing Association 1969 Pages 377-386.

Management Science in Marketing: An Introduction

David Bruce Montgomery (1938–2025), Glen L. Urban

SISTEM (Yugoslav Journal of Management) April1968

Application of Operations Research to Personal Selling Strategy

David Bruce Montgomery (1938–2025), Frederick E. Webster, Jr.

Journal of Marketing January1968 Vol. 32 Issue 1 Pages 50-57.

Consumer Response to a Legitimated Brand Appeal

David Bruce Montgomery (1938–2025), Jon Scott Armstrong

Insights into Consumer Behavior Allyn and Bacon Boston 1968

Stochastic Consumer Models: Some Comparative Results

David Bruce Montgomery (1938–2025)

Marketing and the New Science of Planning American Marketing Association 1968

Computer Uses in Marketing Research: A Proposal

David Bruce Montgomery (1938–2025)

Journal of Marketing Research May1967 Vol. 4 Issue 2 Pages 195-198.

Letter to the Editor: Free-for-All

David Bruce Montgomery (1938–2025)

Management Science April1967 Vol. 13 Issue 8 Pages B533-B539.

College on Marketing Proposed

David Bruce Montgomery (1938–2025)

Management Science February1967 Vol. 13 Issue 6 Pages C130-C134.

Stochastic Modeling of the Consumer

David Bruce Montgomery (1938–2025)

Industrial Management Review 1967 Vol. 8 Issue 2 Pages 31-42.

Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments

John Leslie Livingston, David Bruce Montgomery (1938–2025)

Management Science March1966 Vol. 12 Issue 7 Pages 616-618.

Financial Ratios as Predictors of Failure

William H. Beaver (1940–2024)

Journal of Accounting Research 1966 Vol. 4 Issue Empirical Research in Accounting: Selected Studies Pages 71-111.

Models of Spillovers in R&D

David M. Kreps, A. Michael Spence

Technological Innovation and Business Strategy Nippon Keizai Shimbunsha Press Tokyo 1896

Calendar Rotations: A New Approach for Studying the Impact of Timing Using Earnings Announcements

Suzie Noh, Eric C. So

Journal of Financial Economics (advanced online January 30, 2021)