Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

The Impact of Legislation on Capital Development for Health Facilities

Alain C. Enthoven
1976

Abstract not available.

Working Paper

The Influence of Advertising on Price Sensitivity

Dick R. Wittink
1976

Employing both time series and cross-sectional data the interaction between price and advertising is examined. The finding is that advertising increases the price sensitivity for the brand studied.

Working Paper

The "Jamaica Agreement," International Monetary Reform, and the Developing Countries

Gerald M. Meier
1976

Abstract not available.

Journal Article

The Role of Rewards in Externally and Self-imposed Delay of Gratification

Dale T. Miller, Rachel Karniol
Journal of Personality and Social Psychology 1976 Vol. 33 Issue 5 Pages 594–600.

Studied the role of rewards in self-imposed and externally imposed delay situations with 111 3rd graders. Time estimation was used as the index of delay frustration, with greater time estimates being interpreted as indicating greater frustration…

Working Paper

The Structure and Management of Dual Purpose Funds

Robert H. Litzenberger, Howard B. Sosin
1976

Abstract not available.

Working Paper

Training Achievement Motivation

David G. Anderson
1976

Abstract not available.

Working Paper

Vertical Integration and Vertical Divestiture in the U.S. Petroleum Industry

David J. Teece
1976

This paper demonstrates that vertical integration in the U.S. petroleum industry represents a competitive response to the disabilities associated with market contracting. If intermediate product markets could operate, according to the…

Working Paper

Welfare Effects of Changes in the Variability of Prices and of Outputs

George M. Feiger
1976

Abstract not available.

Working Paper

Wives' Labor Force Behavior and Family Consumption Patterns

Myra H. Strober
1976

Abstract not available.

Journal Article

A General Procedure for Estimating Consumer Preference Distributions

V. “Seenu” Srinivasan
Journal of Marketing Research November1975 Vol. 12 Issue 4 Pages 377-389.

This article provides a general procedure for estimating consumer preference distributions without having to prespecify their forms. Using linear programming, it minimizes the sum of absolute errors between observed and predicted…

Book

Testing the Statistical Significance of Stepwise Regression Models Developed with a Forward Selection Procedure: A Monte Carlo Study, Technical Report No. 46

Shelby McIntyre, David Bruce Montgomery (1938–2025), V. “Seenu” Srinivasan, Barton Weitz
Graduate School of Business, Stanford University Stanford October1975

   

Book

$FTROFF: A BASIC Program for Trade-Off Analysis, Technical Report No. 44

Lyle Nehls, Bruce Seaman, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford September1975

   

Book

PL1 Program for Trade-Off Analysis, Technical Report No. 43

Lyle Nehls, Bruce Seaman, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford September1975

    

Journal Article

New Product Distribution: An Analysis of Supermarket Buyer Decisions

David Bruce Montgomery (1938–2025)
Journal of Marketing Research August1975 Vol. 12 Issue 3 Pages 255-264.

This article explores the relationship between 18 variables and a supermarket buyer’s decision to accept or reject a new product. One hundred twenty-four new products are analyzed by multiple discriminant analysis and a hierarchical threshold…

Other Publication

New Tools for Teaching Marketing: Computer and Model Assisted Cases

George S. Day, David Bruce Montgomery (1938–2025), Charles B. Weinberg
Proceedings of the 1975 AMA Educators' Conference August1975
Book

Teaching Notes for Cases in Computer and Model Assisted Marketing: Data Analysis, Technical Report No. 45

Gerald J. Eskin, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford August1975

   

Journal Article

Women Economists: Career Aspirations, Education, and Training

Myra H. Strober
American Economic Review May1975 Vol. 65 Issue 2 Pages 92-99.
Book

Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis

Gerald J. Eskin, David Bruce Montgomery (1938–2025)
Scientific Press Palo Alto CA February1975

The second in the series of Cases in Computer and Model Assisted Marketing.  These two volumes reflect one of the earliest, if not the earliest publication of such marketing cases.

Journal Article

Actor-observer Differences in Perceptions of Effective Control

Dale T. Miller, Stephen A. Norman
Journal of Personality and Social Psychology 1975 Vol. 31 Issue 3 Pages 503–515.

Explored perceptual differences between active and passive observers in a conflict situation with 40 female undergraduates as Ss. Results indicate that observers who were engaged in interaction with the actor attributed more behavioral…