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SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
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Obesity and excess weight are major global health challenges. A number of technological solutions, including mobile apps, have been developed to help people lose weight. Many such applications provide access to human coaches who…
Consumer inertia, the tendency to remain inactive, is a robust and well-documented phenomenon. However, if consumers are aware of their future inertia they can act to mitigate its effects on their outcomes. Using a large-scale…
Modern digital advertising platforms allow ads to be targeted in a variety of ways, and generally aim to match the ad being shown with either the user or the content being shown. In this study, we examine the effect of matching in…
How does a failure in a retailer’s mobile app impact shoppers’ purchases in its online (website and app) and offline (brick-and-mortar store) channels? Our main hypothesis is that an app failure has a negative effect on offline…
In this study, we causally examine complementarity in usage across a set of related software products from a multi-product firm. Digital contexts are characterized by little price variation, bundled pricing plans, and infrequent…
Social networks rely on sharing engaging content for their users. Since continued production of user-generated content is critical to their success, they have constructed a variety of tools to motivate new content creation, to…
We introduce a framework for calibrating machine learning models so that their predictions satisfy explicit, finite-sample statistical guarantees. Our calibration algorithm works with any underlying model and (unknown) data…
As emerging economic regions (EERs) play a significant role in global economies, managers of multinationals have become increasingly aware of the importance of relevant international expansion in these regions. Facing potential…
Do financial resources relate to how important meaning is for one’s happiness? Across three large-scale datasets spanning over 500,000 individuals across 123 countries, we examined the relationship between meaning and happiness…
Our research studies 759 MBAs graduating from eleven business schools to gain insight into what MBAs in the 21st Century care about during their job searches. We update the MBA job preference literature by using adaptive conjoint…
SCP Annual Conference Best Competitive Paper Award, Runner Up, 2021
This paper theoretically and empirically analyzes the trade-offs between consumption versus norm conformity and choosing from a menu of default (pre-selected) options versus opting to compute a preferred non-menu choice. In the…
The availability of behavioral data on customers and advances in machine learning methods have enabled scoring and targeting of customers in a variety of domains, including pricing, advertising, recommendation and personal selling…
We present an approach to automate the bidding and budgeting of multi-unit digital advertising campaigns. Such campaigns typically involve groups of ad-units that span multiple user segments, ad-delivery channels and media that…
New products are the lifeblood of many sellers, who increasingly reach consumers via e-commerce platforms. Yet, search engines and e-commerce platforms have substantial difficulty exposing new products to their users on account of…
Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even…
In e-commerce platforms, sponsored and non-sponsored content are jointly displayed to users and both may interactively influence their engagement behavior. The former content helps advertisers achieve their marketing goals and…
Conditionally accepted at Journal of Marketing Research. This paper studies the impact of business modernization on the sales performance of traditional retailers. We define modernization as adopting tangible structures and…
The Affordable Care Act substantially increased the share of farmworkers with medical insurance, but it had little effect on employer-provided benefits, including health care insurance. Eligible workers with pre-existing health…
Comparison Lift is an experimentation-as-a-service (EaaS) application for testing online advertising audiences and creatives at JD.com. Unlike many other EaaS tools that focus primarily on fixed sample A/B testing, Comparison Lift…