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SSRN Research Paper Series
The Social Science Research Network’s Research Paper Series includes working papers produced by Stanford GSB the Rock Center.
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Loss-Leaders: A Phenomenon of Price Competition or Implicit Collusion
In this paper we analyze equilibrium pricing strategies for firms competing in a market for two goods consumed by two types of consumers. It is shown that if the proportion of poor to rich consumers is not too small or too large, equilibrium…
On the Evaluation of Structural Equation Models
Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model…
Plans, Performances, and Experiences: A Theory of Goal Directed Behaviors and Outcomes
This paper presents an integrative theoretical framework explaining goal achievement and behavioral performance and then tests the theory in head-to-head comparisons with the theory of reasoned action and the theory of planned behavior. Our…
Price Promotions: Limiting Competitive Encroachment
In this paper we explore equilibrium pricing strategies in an infinite horizon repeated game for an oligopoly. In a model where two symmetric firms (out of three) have a loyal customer base, it is shown that if there are sufficiently large number…
An Evaluation of Estimation Procedures for New Product Diffusion Models
We compare four procedures for estimating new product diffusion models, viz., ordinary least squares, maximum likelihood estimation, nonlinear least squares, and algebraic estimation. The paper first discusses the advantages and disadvantages of…
Attitude Organization and the Attitude-Behavior Relationship: A Reply to Dillon and Kumar
This article analyzes Dillon and Kumar’s reanalysis of data previously reported by Fishbein and Ajzen (1974) and subsequently reanalyzed by Bagozzi and Burnkrant (1979). It also performs new analyses of the same data addressing the construct…
Conjoint Analysis Reliability: Empirical Findings
This paper looks at the comparative reliability of different methodological variants of the conjoint analysis procedure. It differs from previous studies in that it looks at three methods of data collection (Full Profile, Trade-Off Matrices and…
Conjoint Analysis Reliability and Validity: A Framework for Future Research
This paper argues that despite the considerable number of published studies it is impossible to draw generalizable findings about the reliability and validity of conjoint analysis. To prevent this from happening in the future, this paper…
A Conjunctive-Compensatory Approach to the Self-Explication of Multiattributed Preferences
Protocol analyses of consumers’ choices among multiattributed products reveal that a two-stage model may be closer to the true process than the single-stage compensatory model implicit in traditional conjoint analysis. A conjunctive stage in…
Expectancy-Value Models of Attitude: A Test of Three Alternatives
Based on a theory of cognitive structure, a conditional probability model of expectancyvalue attitudes was compared to two traditional operationalizations using moral (i.e., good bad) and affective (1.e., pleasant unpleasant) evaluations,…
Modeling Competitive Infringement on Brand Name
When a brand promotes or cuts its price, the competitive effects on other brands within the product category may differ widely in magnitude. However, many brand choice models are not equipped to deal with differential or asymmetric competitive…
Researching the Service Consumer
In recent years a number of papers have attempted to use new concepts or methodologies to study the service consumer. Drawing from sociology, social psychology and environmental psychology these new approaches can supplement the insights attained…
A Simultaneous Approach to Market Segmentation and Market Structuring
The authors define a market segment to be a group of consumers homogeneous in terms of the probabilities of choosing the different brands in a product class. Using the matrix of joint probabilities of switching from one brand to another obtained…
Social Contingencies in the Attitude Model: A Test of Certain Interaction Hypotheses
This study investigates a number of contingent consistency hypotheses within the context of the attitude model. The effect of felt normative pressure on intentions is found to be contingent (in an interaction sense) on the potency/visibility of…
An Investigation of the Relationship Between Work and Family Size Decisions Over Time
Contrary to earlier work which tended to find that wife’s labor force participation and family size are negatively and causally related, t h e present study finds that the variables are spuriously correlated. More specifically, labor force…
Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets
Abstract not available.
Expectancy-Value Attitude Models: An Analysis of Critical Measurement Issues
Criteria for scaling beliefs and evaluations in the Fishbein model are considered, and a procedure is developed and illustrated for the proper test of multiplicative models. Hierarchical regression is shown to be a valid method for testing…
Expectancy-Value Attitude Models: An Analysis of Critical Theoretical Issues
Expectancyvalue models are analyzed in terms of their level of abstraction and the rules governing how beliefs and evaluations combine to produce an attitude. In addition, suggestions are made as to modes of operationalization and methods for…
Individual and Couple Utility of Children: Theoretical, Methodological, and Empirical Issues
A comparison is made between two alternatives for explaining family size decisions: a psychological model based on the individual utilities of the spouses and a social psychological model based on the husbandwife relationship. By use of higher…