Social Contingencies in the Attitude Model: A Test of Certain Interaction Hypotheses

1985| Working Paper No. 790

This study investigates a number of contingent consistency hypotheses within the context of the attitude model. The effect of felt normative pressure on intentions is found to be contingent (in an interaction sense) on the potency/visibility of the social context and the individual’s need for approval. However, need for approval does not moderate the relationships between attitude toward the act and intentions or between expectancy-value reactions and attitude toward the act. Similarly, attitude and normative beliefs do not interact to influence intentions.

economic theory