Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|IB81
John Roberts, Jennie Tung
2007

SK-II was Procter & Gamble’s (P&G) only high-end skincare brand in China and sales accounted for an estimated 7 percent of SK-II global revenue in 2005. China was also P&G’s fastest-growing market for skincare products...

|GS54
Stacy Duda, LaShawn James, Hau Lee, Zeryn Mackwani, Raul Munoz, David Volk
2007

Starbucks Corporation was the world’s largest specialty coffee retailer, with 2005 annual revenue of $6.4 billion. Despite gigantic growth in specialty coffee in the 1990s, a worldwide oversupply of lower-grade coffee had depressed market prices...

|E260
Garth Saloner, Bethany Coates, Ana Garcia Azuelo, Jessica Flannery and Haydee Moreno
2007

James Mwangi, the CEO of Equity Bank, a microfinance services provider, oversaw a remarkable turnaround at his organization beginning in the early 1990s. Mwangi’s association with the bank began in 1992, when a founder (who...

|SM150
Victoria Chang, Garth Saloner
2006

For the die-hard cycling enthusiast, the Spring Classics, Dura-Ace components, and Phil Liggett were words that conjured up exciting images and enthusiastic anticipation for a new road bike racing season. Cyclists often spoke of the...

|E225
Katherine Bose, Mike Harkey, Garth Saloner
2006

Circles is a company that runs employee and customer loyalty programs for enterprises. The company was founded by two GSB alumnae in the late 90s. The case describes the idea formation process, the founding of...

|E211
R. Ellis, Garth Saloner, Alex Tauber
2006

The case starts by describing a typical day in the life of Randy Hetrick, the founder and sole full-time employee of Fitness Anywhere. Hetrick starts his work day on Friday, September 10, 2004, at 6:00...

|GS53
Luis Blancas, Hau Lee
2006

This case is about inter-firm IT-enabled supply chain collaboration and focuses on supplier-manufacturer collaboration. In order to assess collaboration from a holistic point of view, the case describes the distinct role played by the various...

|E203
Dani Kerrigan, Joanna Newman, Kathryn Shaw, Alex Tauber
2005

The vignette chronicles Amy Baker’s quest to start her own company. It describes Baker’s professional experience before she decides to pursue an entrepreneurial career as well as the factors that finally pushed Baker to pursue...

|E197
R. Ellis, Mike Harkey, Garth Saloner
2005

Mother and son tandem Toby and Greg Waldorf started Destination-U, an online college matching service, in April 2004. Greg had a deep background in start-ups and technology companies, most notably as an early investor in...

|E204A
Garth Saloner, Angie Strange, Alex Tauber, Amanda West
2005

The vignette starts at the time Jo Anne Heywood was promoted to be the CEO of ConvergedNetworks. This promotion was almost by coincidence. That is, Heywood had just been hired as the CTO of ConvergedNetworks...

|E204B
Garth Saloner, Angie Strange, Alex Tauber, Amanda West
2005

The vignette is a continuation of the Jo Anne Heywood (A) vignette. In the first vignette, Heywood wonders how she should approach her first Board meeting with the news that sales have significantly missed projections....

|E205
Emily Melton, Garth Saloner
2005

The vignette briefly recounts the story of how Katrina Garnett single-handedly launched CrossWorlds, a successful enterprise application company. The vignette then focuses on two issues that Garnett must wrestle with as she tries to “manage”...

|E206
Aisa Aiyer, Carly Irestone, Garth Saloner, Alex Tauber
2005

The vignette starts by presenting Rosemary Brooks’ background. After seven years at Lockheed, Brooks was interested in joining a company where she could take more of a “customer facing” role. Brooks’ healthy appetite for risk,...

|E207A
Carly Irestone, Kathryn Shaw, Angela Shelton, Alex Tauber
2005

This vignette chronicles how the birth of Sheryle Bolton’s second son with a life threatening illness made Bolton reconsider her professional ambitions. Her son’s misfortune had grounded Bolton in the belief that whatever she did...

|GS42
Hau Lee, Barchi Peleg, Seungjin Whang
2005

The Toyota demand chain is efficient, flexible, customer oriented and product specific. The case studies how Toyota uses its advanced distribution channels, inventory management, planning methodologies and production capabilities to create and manage its demand...

|GS41
Hau Lee, Barchi Peleg, Seungjin Whang
2005

The Toyota Motor Co. Ltd, in addition to its world class supply and demand chain management practices, excels in managing its service chain. The service chain, which the company views as key to its long...

|GS33
David Hoyt, Hau Lee
2005

In early 2005, the market for cement in Mexico was changing. The market, particularly in northern Mexico, had traditionally consisted primarily of sales of bagged cement, which was common in developing economies. There appeared to...

|SM135
Victoria Chang, Garth Saloner
2004

Capital One CEO and founder, Rich Fairbank had much to be proud of both in terms of his and co-founder, Nigel Morris’ accomplishments, and the accomplishments of Capital One. However, he and Morris didn’t want...

|EC36
Philip Meza, Garth Saloner
2004

This case examines Overture Services, Inc., the Internet search engine and online advertising company that was acquired by Yahoo!. Overture was a leader in the market for sponsored search, in which a search engine sells...

|IB60
Charles Catalano, John Roberts
2004

In December 2003, Paolo Rocca, Chairman and CEO of Tenaris S.A., could look back on a momentous first year for the company. Much had been accomplished since Tenaris, a leading global supplier of seamless steel...