SM182
Robert Burgelman, Maalika Manoharan
2009
Zuora Inc. is a leading startup company in the Software as a Service (SaaS) billing and payments area, which needs to strategically position itself in the face of the emergence of Cloud Computing. CEO Tien Tzuo and his team must identify the market…
OIT93
Leon Chen, Erin Palm, Stefanos Zenios
2009
This case describes the origins and evolution of Athenahealth, a healthcare IT company focused on administering claims and payments between payers and providers. The company began as a network of Ob/Gyn clinics in the San Diego area and evolved into a…
SM180
Robert Burgelman, Webb McKinney, Philip Meza
2009
ProCurve is Hewlett-Packard’s computer networking business. HP was a very early participant in computer networking, creating and selling networking software and hardware before most of today’s networking giants such as Cisco were founded. However, for…
OIT97
Nathan Blair, Lyn Denend, Stefanos Zenios
2009
As director of the California HealthCare Foundation’s (CHCF) Innovations for the Underserved program, Margaret Laws’ goal was “to reduce barriers to efficient, affordable healthcare services for the underserved.” The path to achieving this goal took…
E334
Claire Magat, John Morgridge
2009
Scott Weiss, CEO of IronPort, a leading internet security company, is contemplating an acquisition offer from Cisco Systems in November of 2006. Although Weiss had originally intended for IronPort to IPO, a series of events have occurred that have made…
E311
Bethany Coates, Charles Holloway
2009
In March 2007, the staff at TerraPass (TRP), a for-profit carbon offset provider headquartered in San Francisco, decided to take a 30-minute break from the conference room in which they had been meeting. Tom Arnold, the CEO, and Alicia Seiger, the VP of…
GS66
Hau Lee, Maria Shao
2009
In November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges in launching the low-cost but powerful router for…
OIT81A
Robert Chess, Lyn Denend, Sara Gaviser Leslie, Stefanos Zenios
2008
This case has been developed to facilitate a negotiation exercise related to the formation of partnership deals in the healthcare industry. It is based on actual information, but reflects a hypothetical situation involving two companies and a product that…
OIT81B
Robert Chess, Lyn Denend, Sara Gaviser Leslie, Stefanos Zenios
2008
This case has been developed to facilitate a negotiation exercise related to the formation of partnership deals in the healthcare industry. It is based on actual information, but reflects a hypothetical situation involving two companies and a product that…
OIT74
Lyn Denend, Erica Plambeck, Fraser Stark
2008
In 2007, popular acceptance of the problem of global warming, and new recognition of its potential consequences, had brought carbon dioxide emissions to the front of Americans’ minds. The continued turmoil in Iraq, as well as the United States’ worsening…
OIT80
Robert Chess, Lyn Denend, Stefanos Zenios
2008
Historically, the biggest obstacle that healthcare innovators, such as pharmaceutical and medical device manufacturers, needed to overcome on their way to market was securing approval by the U.S. Food & Drug Administration (FDA) or other international…
E324
Claire Magat, Evan Porteus, Dennis Rohan
2008
The purpose of the venture viability research process is to identify the key questions underlying the viability of a venture, to facilitate reframing of the venture to enhance its viability, and to provide evidence to support the founders’ answers to…
GS68
Seungjin Whang
2008
China Telecom was a major provider of telecommunication services in China. It was organized into three layers-—Corporate HQ, Provincial companies, and city branches. Zhejiang Corporation, one of China Telecom’s 31 provincial companies, adopted enterprise…
GS62
Hau Lee, Amanda Silverman
2008
Operations network design is about where to locate your supply sources and manufacturing and distribution operations, as well as the deployment of such operations, i.e., who should be supplying whom. With the emergence of global supply and manufacturing…
GS61
Hau Lee, Jennie Tung
2008
PCH International started out as a sourcing agent of low-priced electronic components from Taiwan and China to the Western world in the mid 1990s, it had evolved to become a provider of comprehensive supply chain solutions to global technology companies…
GS63
David Hoyt, Hau Lee, Mitchell Tseng
2008
In August and September 2007, Mattel made a series of product recalls, totaling more than 20 million toys. The recalls were for excessive lead and for magnets that could become loose. All of the recalled toys had been made in China. The Mattel recalls…
GS64
David Hoyt, Michael Marks
2008
This case describes a number of situations in which important customers of a major electronics manufacturing firm (contract manufacturer) behaved in a manner that could be considered “ethically challenged.” The case is told from the perspective of the…
SM160
Robert Burgelman, Philip Meza
2007
The case describes the actions taken by HP’s CEO Mark Hurd in his first two years leading the company.
SM165
Robert Burgelman, Margaret LeBrecque
2007
The case discusses the challenges Intel Corporation faced when it entered the cellular and handheld communications devices platforms businesses.
SM163B
Robert Burgelman, Philip Meza
2007
This case describes the strategies and interaction of the Kinetics Foundation and the Michael J. Fox Foundation. In particular, it shows how these two organizations, although quite different from each other, collaborate toward a common mission of…
SM156
Evan Berrett, Robert Burgelman, Philip Meza
2007
Creating Centrino required Intel to make major changes to its strategy and organization. The development of Centrino was part of Intel’s “right hand turn” toward increased performance measures, including improvements coming from increased power…
OIT71A
Lyn Denend, Erica Plambeck
2007
In October 2005, in an auditorium filled to capacity in Bentonville, Arkansas, Lee Scott, Wal-Mart’s president and CEO, made the first speech in the history of Wal-Mart to be broadcast to the company’s 1.6 million associates (employees) in all of its 6…
E258
Katherine Bose, Charles Holloway
2007
The Packet Design case looks at successful serial entrepreneur Judy Estrin and her efforts to build a technology incubator immediately before the Internet bubble burst. The incubator’s failure caused Estrin to look anew at the key drivers of success in…
E243
Patrick Arippol, Charles Holloway
2007
The case chronicles the initial formation and growth of KongZhong, one of China’s leading players in the wireless value added service (WVAS) market. By 2007, KongZhong’s founders face the ‘perfect storm,’ given the highly dynamic nature of the WVAS…
