PCH International Managing the Flows of Information, Goods, and Finance

By Hau Lee, Jennie Tung
2008 | Case No. GS61 | Length 14 pgs.
PCH International started out as a sourcing agent of low-priced electronic components from Taiwan and China to the Western world in the mid 1990s, it had evolved to become a provider of comprehensive supply chain solutions to global technology companies by 2007. PCH was designed to address the needs of a complex global technology supply chain landscape. The first section of the case provides an overview of the global technology supply chain in the 2000s; the second section describes the physical, information and capital ‘flows’ in the technology supply chain and the third section discusses how PCH had designed solutions to address the challenges in the three ‘flows’. Customers examples included in the case to illustrate the various supply chain principles.

Learning Objective

Appreciate the complexity of the global technology supply chain and how it differs from supply chain of traditional industries. Understand the three flows of the technology supply chain (physical, information and capital) - as most students generally think about only the physical flow of goods.
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