Environmental Enhancements in Road Vehicle Technologies

Environmental Enhancements in Road Vehicle Technologies

By
Lyn Denend, Erica Plambeck, Fraser Stark
2008|Case No.OIT74

In 2007, popular acceptance of the problem of global warming, and new recognition of its potential consequences, had brought carbon dioxide emissions to the front of Americans’ minds. The continued turmoil in Iraq, as well as the United States’ worsening relations with other oil rich nations such as Russia and Venezuela, highlighted a lack of energy security for Western countries importing vast quantities of petroleum. Moreover, rising gas prices were beginning to frustrate drivers at the pump while U.S. vehicles consumed 3.3 billion barrels of gasoline and 1.2 billion barrels of diesel fuel a year (as of 2006). These factors combined to create what some observers were calling a “perfect storm,” drawing attention to the developed world’s widespread addiction to oil.

However, as concern about these issues was reaching an all-time high, transportation technology was undergoing a revolution. Advancements in alternative fuels, electric drive vehicles, and hybrid technologies were showing promise for reducing oil consumption. This paper examines some of these emerging innovations.

Learning Objective
This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.