SM15
William Barnett, Glenn Carroll, Wendy Harrington
1995
In 1983, the Mendocino Brewing Company (MBC) established The Hopland Brewery, the first brewpub opened in California after Prohibition. Years later, MBC was still recognized for its contributions as a pioneer in the craft-brew industry. While craft…
HR1B
Charles O'Reilly III
1995
During a summer executive program for human resource executives, the (A) case was assigned. After reading the case, a study group of four executives decided that the description in the (A) case was too positive and could not be accurate. To test this, the…
HR1A
Charles O'Reilly III, Jeffrey Pfeffer
1995
In 1994 both United Airlines and Continental Airlines launched a low-cost airlines-within-an airline to compete with Southwest Airlines. From 1991 until 1993 Southwest had increased its market share of the critical West Coast market from 26 percent to 45…
E25
H. Grousbeck, Joseph Welsh
1995
This case tells the story of a young female entrepreneur, Rosemary Norwood, as she starts her own backup daycare company, Downtown Daycare. The case chronicles her career decisions, starting from her graduation at Wellesley in 1984, and leading to her…
E19
H. Grousbeck, J.M. Welsh
1995
For the last three years Larry Clark and Phil Oakey had doggedly pursued the idea of an information-based strategy for the credit card business. After much introspection and planning they had formed a new group inside Shelter Bay Bank, fought hard for…
E18
H. Grousbeck, Joseph Welsh
1995
The case chronicles the decisions made by Elmer Stephens as he pursues his goal of participating in an entrepreneurial real estate/ golf venture. At the time of the case, Elmer has already joined a poorly performing golf development and is in the midst…
E21
Lauren Dutton, Jim Ellis, H. Grousbeck, Kevin Taweel
1995
Two entrepreneurs raise a search fund and acquire and Emergency Roadside Assistance service.
SM12
William Barnett, Nicolas Vandenberghe
1994
Bruno Delean had developed a new technology for processing images and had used it to create a very advanced image-editing software product called “Live Picture.” In 1993, Delean helped found FITS Imaging Inc. and become CEO. Mark Kalow had been so…
SM11
William Barnett, Wendy Harrington
1994
Beer brewing is among the oldest and most concentrated industries in the world. Unlike most industries, brewing today consists of making essentially the same product that has been made for centuries. Yet a revolution is occurring in the U.S. beer…
E14
H. Grousbeck
1994
This case presents a unique opportunity to look into a business acquisition gone bad. This case follows Richard Hellman, the founder and president of Pinnacle Investment Partners (PIP), from the formation of his partnership through the purchase and…
E13
H. Grousbeck
1994
The Florida Air case offers the opportunity to examine two important challenges in starting a company: selecting partners and finding capital. This case is a candid view into the struggle of a young entrepreneur, Dan Stilton, and his two newly acquired…
E12
H. Grousbeck, J. Ellis
1994
This case presents an opportunity to examine a franchise in the hair cut business and understand these issues facing corporate management and the company’s network of store owners. The case chronicles various difficulties the franchisers have with its…
E11
H. Grousbeck, J. Ellis
1994
This case focuses on problems that two young managers have with reorganizing and managing a sales force
in a beer distribution company. The case gives background on the managers who recently purchased two beer
distribution companies and combined them as…
BP256E
Robert Burgelman
1994
As Intel’s Executive Staff prepared to develop the company’s annual strategic long range plan for 1994, broad management attention was again focused on new market initiatives. Top management was keen on assessing Intel’s prospects in the emerging market…
BP256D
Robert Burgelman
1994
This case describes Intel’s position and key developments in the worldwide microprocessor industry in 1993. It provides an overview of the evolution of Intel’s microprocessor business strategy since the mid-1980s. The case offers rich quotes from various…
SM7
William Barnett, Asaf Farashuddin
1994
Gadi Maier, CEO of DR Systems, looked forward to the exciting though uncertain future of the firm he had joined less than a year ago. DR Systems, a provider of computerized storage, transmission and processing of medical imaging, appeared poised to take…
E15
Jim Ellis, H. Grousbeck
1994
The Donna Bookout-Coe case offers students a view into an area infrequently visited by business school cases: the shop floor. The case starts with a description of Donna Coe and her illustrious 15 year career in the towing industry. Donna is an…
E8
Harold Grousbeck, Kevin Taweel
1993
Martin Culver, Fresh Choice’s president, and the company’s board of directors faced a monumental decision that would significantly influence the future of this restaurant chain. In January 1992, after five years of consistently strong growth, Fresh Choice…
E5
Harold Grousbeck, Kevin Taweel
1993
Tim Fletcher, president of Precision Printing, has 15 days to refinance his company’s outstanding loans of approximately $2.8 million. Its current lender, National Bank, received Precision’s loan and wanted to renegotiate the terms. In effect, the bank…
E10
H. Grousbeck, J. Ellis
1993
Offers a unique opportunity to view the dramatic inner workings of a volatile family business. The primary focus is the evolving relationship between ColeTek’s aging, but creative and energetic founder, Alan Cole, and his two sons, Paul and Brian…
SM6
R. Burgelman, A. Gove, A. Taylor
1993
This case and the “Telecommunications Industry Note 1993” case, together, provide a broad picture, the evolving telecommunications industry. They can be used to discuss the impact of major changes in regulatory context and major technological changes on…
BP256C
Robert Burgelman
1991
This case presents Intel’s strategic situation after the 1985 decision to exit the DRAM (dynamic random access memory) business. The decision marked a critical transition point for Intel since the company invented DRAMs and had historically viewed itself…
BP256B
Robert Burgelman
1991
This case describes Intel’s situation in late 1984 and the implementation issues faced by Andrew Grove, Intel’s COO, and Intel’s top management at that time.
SM49A
Robert Burgelman, Bruce Graham
1991
Describes Intel’s Hood River project, a new business venture within Intel which sought to establish a market presence for the PC in the living room. Describes the actions of people at different levels in the organization, including the project leader, his…
