Microsoft: An Inside Look

By Robert Burgelman
1996 | Case No. SM32
Discusses how Microsoft came to dominate the computer software industry by 1996. Microsoft’s domination was not inevitable or guaranteed. Discusses the battle between Windows and IBM’s OS/2 in the early 1990s, while offering a glimpse at the personal battles between Microsoft’s Bill Gates and IBM’s James Cannavino. Also discusses Microsoft’s response, in 1995 and 1996, to the threats and opportunities posed by the Internet. Provides the context for discussing Microsoft’s ability to recognize strategic threats and opportunities, and to assess and respond effectively to their strategic options.
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