Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Impact and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
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SurveyMonkey in 2018: Under New Management
The unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state of emotional shock, the team was…
FINDMINE: Looking for a Break
From quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with virtually…
Cerebras: A Tale of Dreams and Risks
After selling SeaMicro, Inc. to AMD, in 2012, Andrew Feldman started a process he called “lightly sifting”, trying to stay updated on the ideas and businesses being built in Silicon Valley. Eventually, he started spending more and more time with four of…
Glassdoor: The Fundraising Journey (B)
From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque…
Glassdoor: The Fundraising Journey (A)
From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque…
The League
Resuelve/Bravo: Scaling Fintech Across Emerging Markets
This case traces the journey of Juan Pablo Zorrilla and Javier Velasquez as they conceive the idea for a debt-settlement business in Mexico, develop the business, and expand it to Colombia, Argentina and Spain. Zorrilla and Velasquez modeled Resuelve…
EarthEnable
Smitten Ice Cream: Serving Joy
Boeing's 787: Lessons in Prototyping and Pivoting
In 2000, Boeing was scrambling to define itself for the 21st century. The American aviation leader was facing an existential threat from its European competitor, Airbus. In 1999, Airbus had passed Boeing in total sales, and was eroding Boeing’s market…
EarthEnable (A)
EarthEnable (B)
Founder CEO Transition at Code2040 (B): How Should Code2040 Execute the Switchover?
Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues an…
Founder CEO Transition at Code2040 (A)
Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues an…
Aerobotics
FarmFriend
Tough Mudder: Scaling Dynamics After Early Traction
Headspace in 2018
Resuelve: Scaling Fintech in Emerging Markets
This case traces the journey of Juan Pablo Zorrilla and Javier Velasquez as they conceive the idea for a debt-settlement business in Mexico, develop the business, and expand it to Colombia, Argentina and Spain. Zorrilla and Velasquez modeled Resuelve…
Brown Bag Films (C)
Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which began in 1994 as a partnership…
Brown Bag Films (A)
Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which began in 1994 as a partnership…
Brown Bag Films (B)
Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which began in 1994 as a partnership…
2018 Search Fund Study: Selected Observations
Since 1996, the Center for Entrepreneurial Studies at Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into all known search funds. The…
Wikimedia Foundation in 2018
Podcases: Case Studies, Reimagined