BME11
Margaret Eaton
2010
In 2004, pharmaceutical powerhouse Merck acknowledged potentially harmful side effects and withdrew one of its best selling drugs, Vioxx, an arthritis and pain relief drug, from the market. Withdrawing an FDA approved drug from the U.S. market due to…
CG20A
David Larcker, Brian Tayan
2010
In July 2006, Barracuda became the largest investor in Tarco International. In a meeting with management, Barracuda’s managing director advised that strong measures needed to be taken to improve operating performance. If management failed, Barracuda…
CG21
David Larcker, Brian Tayan
2010
This case takes an inside look at CEO succession planning at Energy Corp. The case provides an overview of various models of succession planning, including external search, COO appointment, a horse race, and the inside-outside model. The case then…
E382A
Jocelyn Hornblower, Mark Leslie
2010
These vignettes follow Mary Simmons as she progresses through her career in marketing at Proctor & Gamble and then later when she started her own consumer product company. In both vignettes, Mary is faced with an ethical dilemma regarding the marketing of…
E385A
Jocelyn Hornblower, Mark Leslie, John Morgridge
2010
In Part A, Valley Systems, a computer hardware company which manufactures high performance internetworking systems, was six months post-IPO and struggling to make their quarterly earnings. Matt Tucker, the company’s CEO, was very concerned about the…
ETH14
H.I. Grousbeck, C.G. Prober, Alexander Tauber, Elizabeth A. Zambricki
2009
This case uses two vignettes to illustrate ethical questions that may occur at hospitals. In the first, 89-year old widow Theresa Addison is faced with the challenge of finding a facility that will care for her 47 year old son on a long term basis. Her…
ETH7
H. I. Grousbeck, C. G. Prober, Alexander Tauber
2009
This case is about the diagnosis of Alzheimer’s at a relatively young age, at a time when the patients are forced to juggle jobs, family, and dementia. The case is based on the article When Alzheimer’s Hits at 40 from the Wall Street Journal (November 14…
ETH11
H. I. Grousbeck, C. G. Prober, Alexander Tauber
2009
A Brief Note on Difficult Discussions Between Doctors and Patients provides students with a framework to help them think about how to have such discussions. The framework has three parts: 1. The contextual realities of a given case. Two categories of…
ETH6
H. I. Grousbeck, C. G. Prober, Alexander Tauber, Elizabeth A. Zambricki, Julie Makinen
2009
This case is centered on Stanford University’s Palliative Care program and covers difficult conversations physicians must have with patients and their families. Situations include dealing with the angry family of a terminally ill patient, and how to…
OIT94
Robert Chess, Sara Leslie
2009
Gilead Sciences launched Truvada, a combination pill incorporating Gilead’s individual antiviral drugs, Viread and Emtriva, in the U.S. in 2004. This involved gaining FDA approval, setting a national price, and negotiating reimbursement levels with…
SI111
Leslie Sara Gaviser, William Meehan III
2009
At the end of April, 2008, Louise Waters had been in her new role as CEO of Leadership Public Schools (LPS) for one month. Before presenting the FY 2009 budget to the board of directors in June, she wanted to complete a long-range sustainability analysis…
M321CV
Jennifer Aaker, Victoria Chang
2009
In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama made history as the first African American to win the election against Republican…
L15
Hayagreeva Rao, Robert Sutton, Isaac Waisberg
2009
In 2007, Wyeth Pharmaceuticals’ manufacturing organization faced a number of challenges, requiring that it revolutionize the way its 17,000 people operated. The case describes alternative methods of systemic change considered by Wyeth, the approach they…
IB96
Lyn Denend, R. McKern
2009
In 2009, the Federative Republic of Brazil was the 5th largest country in the world in terms of its geographic area and population. At 3,290,000 square miles, its territory comprised nearly half of South America. It was also the most populous nation on…
HR35
David Hoyt, Hayagreeva Rao, Robert Sutton
2009
Mozilla launched its Firefox web browser in November 2004, when Microsoft’s Internet Explorer had a market share of over 90 percent, and was giving its browser away. Five years later, Firefox had a 25 percent share, and more than 300 million people were…
E375
John Glynn Jr., Alex Tauber
2009
Napster: Opportunity Meets a Web of Egos” chronicles the rise and fall of Napster and, in particular, focuses on several vignettes between Shawn Fanning, Napster’s founder, and Ron Conway, an angel investor. The case starts with Napster’s humble…
E346
H. Grousbeck, Claire Magat
2009
This case follows Peter Kingston, the CEO of Vector Healthcare, through the process of 1) forming a partnership, 2) launching a search fund, 3) acquiring a company in the health insurance space and 4) selling the company through an auction. It explores…
E344
Dick Allen, Jocelyn Hornblower
2009
The case follows Laurie Thomas, a Silicon Valley software executive, as she transitions to a career in the restaurant industry as Executive Vice President of a small restaurant management company in San Francisco. Specifically, the case covers Thomas’s…
E335
Charles Holloway, Jocelyn Hornblower
2009
The case follows Andrew Housser and Brad Stroh, two recent graduates from the Stanford GSB, as they search for a business opportunity and ultimately start a company in the consumer finance industry. It covers their inspiration for the business idea and…
E333
H. Grousbeck, Jocelyn Hornblower
2009
The case follows Andy Laats, a recent graduate from the Stanford GSB, and his business partner Chad DiNenna as they launch and grow an action sports watch company, Nixon, Inc. It covers their inspiration for the business idea and the process they went…
E326(B)
Claire Magat, Garth Saloner
2009
Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After graduation she decided to launch the business on…
E326(A)
Claire Magat, Garth Saloner
2009
Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After graduation she decided to launch the business on…
E267C
Mark Leslie, Katherine Bose
2009
E352
Phillip Leslie, Claire Magat
2009
Central Retail Corporation is a family owned retail conglomerate in Thailand that was founded in 1947. Since its first roadside store, it has expanded into specialty segments (bookstores, grocery, electronics, sports, etc) as well as real estate, hotels…
