Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
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F249
Marriott Corporation: Bondholders vs. Equityholders
James Van Horne
1996
The Marriott case provides a springboard for general discussion of corporate restructuring and the creation/destruction of value. The central issue is the transfer of wealth from bondholders to stockholders, and whether it is proper for a company to…
F248
Pender, Wilson & Company
J. Van Horne
1996
This case involves a Treasury bill auction and the bidding for bills by a recognized, primary security dealer. The procedures involved in a Treasury action are described as are possible bidding strategies. Factors influencing a bid, including supply, Fed…
F247
Dougall & Gilligan Global Agency
James Van Horne
1996
This case concerns the long-term financing of a large advertising firm. The financing alternatives are: utilization of bank lines of credit; a private placement term loan; 20-year debentures in the public market; and common stock. The company is burdened…
E32
Trident Health
John Glynn Jr., Brian Keare
1996
This case chronicles Trident Health, a British medical information company founded in April 1993 by Stan Shepherd and his partner Ray Jordan. The relationship between Stan and Ray began as an informal consulting partnership, as they attempted to…
E31
Sierra Expressway
H. Grousbeck, Brian Keare
1996
This case chronicles the story of the founding, life, and demise of Sierra Expressway, a small regional airline in California. It starts with the story of Dan Brumlik’s efforts to get Sierra Expressway off the ground and recruiting an initial management…
E30B
StorMedia, Inc. (B)
H. Grousbeck, Brian Keare
1996
The B case relates how this crisis was resolved and the aftermath of the IPO.
E30A
StorMedia , Inc. (A)
H. Grousbeck, Brian Keare
1996
This case describes the story of StorMedia, from its acquisition by Bill Almon to its going public only a short while later. The first part of the case describes the acquisition of the company and the readers are asked to evaluate Almon’s execution of…
E28
Ariel Capital Management
H. Grousbeck, B. Keare
1996
This case describes the formation and growth of Ariel Capital Management, a money management firm owned and operated by a charismatic African-American leader. The case gives some background on the founder and the origin of the firm, as well as its…
OIT16A
Supplier Management at Sun Microsystems (A), Managing the Supplier Relationship
Charles Holloway
1996
Sun’s strategy is to identify 2-3 key leading edge differentiators for its products and standardize elsewhere, leading it to outsource the bulk of its manufacturing. Issues surrounding this strategy include: 1) selecting responsibilities within the…
OIT15
Note on Internet Technology
Haim Mendelson, P. Afeche
1996
The Internet has evolved over time from a specialized research and education network to the backbone of electronic commerce. The seemingly chaotic structure of the Internet, the cyberspace culture and the Internet’s technical specifications can be better…
P17
Kodak-Fujifilm Trade Dispute
David P. Baron
1996
The Eastman Kodak Company filed a market-opening petition under U.S. trade law alleging that practices in the distribution system for photographic film and paper in Japan blocked exports. Kodak accompanied its petition with an integrated market and…
M281
SmithKline Beecham (SB)
Rajiv Lal, Mark Leschly
1996
In April 1994, just one week before officially taking over as CEO, Jan Leschly faced one of the most difficult decisions of his career. The management team had been negotiating with United Healthcare Corp., one of the largest HMOs, for the acquisition of…
SM23
Professional Staff Ltd., Taking a Venture Abroad
Thomas Hellmann, Kimberly Abell, Aditya Dehejia
1996
This case examines how an entrepreneur takes a business abroad. After successfully having started a temporary employment business for specialized laboratory workers in the U.S., Bruce Culver starts a company that pursues the same opportunity first in…
SM32
Microsoft: An Inside Look
Robert Burgelman
1996
Discusses how Microsoft came to dominate the computer software industry by 1996. Microsoft’s domination was not inevitable or guaranteed. Discusses the battle between Windows and IBM’s OS/2 in the early 1990s, while offering a glimpse at the personal…
P19
Shell, Greenpeace, and Brent Spar
Daniel Diermeier
1996
The Royal Dutch/Shell Group of companies owns a petroleum platform, the Brent Spar, in the North Sea. The Brent Spar is an oil storage facility and tanker loading buoy. It came to the end of its useful life and was taken out of commission in September…
A158
Fair Value Accounting for Securities and the FASB Process
Mary Barth, Dale Coxe
1996
FASB chairman and members debate fair value accounting for banks’ securities investments. Issues pro and con raised by various constituents include accounting appropriateness, economic and regulatory effects, and issues articulated in comment letters…
F254
Bristol-Myers Squibb: Accounting for Product Life Cycle Costs at Matrix Essentials
S. Datar, M. Epstein, K. White
1996
The Bristol-Myers Squibb: Accounting for Product Life Cycle Costs at Matrix Essentials is set in Matrix Essentials Inc., a subsidiary of Bristol-Myers Squibb, that manufactures shampoos and hair conditioners. The case describes the product life-cycle…
SM18
Tata Consultancy Services, Globalization of Software Services
John Roberts
1995
Tata Consultancy Services (TCS), a subsidiary of Tata Enterprises, a member of the House of Tata group, is a Bombay-based 1.6 billion-rupee (1991) developer of software for both domestic and international customers. The case describes the software…
SM16
Newell Company (A)
William Barnett, Paul Reddy
1995
Newell Co.’s overall strategy of acquiring, manufacturing, and marketing a broad line of branded staple consumer products to national mass merchandisers had been highly profitable, as had its ongoing investments in market-leading information technology….
SM15
Mendocino Brewing Company (A)
William Barnett, Glenn Carroll, Wendy Harrington
1995
In 1983, the Mendocino Brewing Company (MBC) established The Hopland Brewery, the first brewpub opened in California after Prohibition. Years later, MBC was still recognized for its contributions as a pioneer in the craft-brew industry. While craft…
SI102B
Larkin Business Ventures (B)
Sara Billman, David Hosley
1995
Larkin Business Ventures, a non profit organization spun off from a social services agency for homeless and runaway youth, is creating a network of innovative businesses that provide healthy, respectful workplaces where youth who have lacked opportunities…
SI102A
Larkin Business Ventures (A)
Sara Billman, David Hosley
1995
The Larkin Street Youth Center had just completed an intensive two year review of its mission, searching for long-term prospects that would help keep youth off the streets and involved in worthwhile, self-esteem building projects. Sharon Wurtzel, a recent…
OIT13
Information Flows in Manufacturing under SAP R/3
Seungjin Whang, Hau Lee
1995
Provides an overview of the information flows in a manufacturing organization that uses R/3, an integrated suite of enterprise management software packages offered by SAP AG. General Equipment Corp. is assumed to have implemented three modules of R/3-…
OIT10
Internal Revenue Service (1994-1995)
Haim Mendelson
1995
Each year, the Internal Revenue Service performs audits of a fraction of all the tax returns filed. These audits are constrained by Congressional budget allocations made in consultation with the Office of Management and Budget (0MB). This case analyzes…
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