Hewlett-Packard Company: Network Printer Design for Universality

By Toni Cupal, Hau Lee, Steven Plous
1996 | Case No. GS4
In this case, HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing perspectives of marketing, product development, finance, manufacturing, and distribution.
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