BP256E
Robert Burgelman
1994
As Intel’s Executive Staff prepared to develop the company’s annual strategic long range plan for 1994, broad management attention was again focused on new market initiatives. Top management was keen on assessing Intel’s prospects in the emerging market…
BP256D
Robert Burgelman
1994
This case describes Intel’s position and key developments in the worldwide microprocessor industry in 1993. It provides an overview of the evolution of Intel’s microprocessor business strategy since the mid-1980s. The case offers rich quotes from various…
A155A
Steven Huddart
1994
In July of 1990, Stanford University enjoyed wide praise for cutting costs. Less than one year later, Stanford was at the center of a roiling dispute over indirect costs billed to the government for federally sponsored research. The case introduces…
SM7
William Barnett, Asaf Farashuddin
1994
Gadi Maier, CEO of DR Systems, looked forward to the exciting though uncertain future of the firm he had joined less than a year ago. DR Systems, a provider of computerized storage, transmission and processing of medical imaging, appeared poised to take…
P9B
Keith Krehbiel
1994
Supplement to the A case.
P9A
Keith Krehbiel
1994
In 1992, General Motors Corporation struggled through rocky management shakeups and its third consecutive year of red in, One of GM’s few profitable products among its ailing North American operations were its pickups. Large pickups in the U.S. are…
E15
Jim Ellis, H. Grousbeck
1994
The Donna Bookout-Coe case offers students a view into an area infrequently visited by business school cases: the shop floor. The case starts with a description of Donna Coe and her illustrious 15 year career in the towing industry. Donna is an…
SM1B
Garth Saloner, Hank Chesbrough,
1993
John Medica, Director of Engineering for Portable Systems, stood proudly watching the launch of the new line of Apple portable computers. The PowerBook 170 and PowerBook 140 were built by his group, while the PowerBook 100 was built by Sony. The three…
M273
David Montgomery
1993
See’s Candies is a prestigious West Coast confectionery manufacturer. The first decision is whether See’s should consider an expansion into Japan, particularly in view of their earlier Japan failure. If yes on Japan, which of three potential partners…
E8
Harold Grousbeck, Kevin Taweel
1993
Martin Culver, Fresh Choice’s president, and the company’s board of directors faced a monumental decision that would significantly influence the future of this restaurant chain. In January 1992, after five years of consistently strong growth, Fresh Choice…
E9
William Lazier, Kevin Taweel, John Glynn Jr.
1993
Case involves an early stage biotechnology company raising its fourth round of money in a very capital intensive field. Should the company do a late stage private equity financing and try to meet its product development goals or take the risk of filing an…
E5
Harold Grousbeck, Kevin Taweel
1993
Tim Fletcher, president of Precision Printing, has 15 days to refinance his company’s outstanding loans of approximately $2.8 million. Its current lender, National Bank, received Precision’s loan and wanted to renegotiate the terms. In effect, the bank…
E10
H. Grousbeck, J. Ellis
1993
Offers a unique opportunity to view the dramatic inner workings of a volatile family business. The primary focus is the evolving relationship between ColeTek’s aging, but creative and energetic founder, Alan Cole, and his two sons, Paul and Brian…
BE9
Paul Milgrom, John Roberts
1993
This case focuses on the auto supply industry and especially the relations between Johnson Controls (JCI) Automotive Systems Group’s Georgetown plant and its main customer, Toyota Motor Manufacturing. Toyota’s U.S. assembly plant, for which JCI supplies…
SM3
Garth Saloner, Sanjeev Dheer, Brian Viard
1993
EDS, the leader in the information technology outsourcing industry, is facing substantial technological change and increasing competition (from IBM, Andersen Consulting and others). The issue is how EDS’ strategy should respond to these changes. To…
SM6
R. Burgelman, A. Gove, A. Taylor
1993
This case and the “Telecommunications Industry Note 1993” case, together, provide a broad picture, the evolving telecommunications industry. They can be used to discuss the impact of major changes in regulatory context and major technological changes on…
RE127
Joel C. Peterson, Kevin Taweel
1993
This case summarizes the joint efforts of a Japanese investor (with considerable financial resources but little U.S. development experience) with a U.S. developer (with considerable development experience, but little local market expertise) to develop a…
SM1A
Garth Saloner, Hank Chesbrough,
1992
John Medica settled into his chair in his new office. It was early April 1990, and he had recently been given his new assignment as Director of Portable Engineering for Apple Computer Corporation, a position which carried responsibility for all…
M272B
James Lattin, J Lubetkin
1992
This case describes briefly the steps taken by McDonald’s in 1990 to revisit the use of polystyrene foam packaging and to reorganize so as to better address the environmental concerns of its consumers and franchises. This case should be distributed to…
M264
James Lattin
1992
In 1991, the owners of Computer Attic faced a difficult decision. In less than a decade, their business had evolved from a barebones mail-order software operation to a local chain of highly respected computer stores. Now, as the market for computer…
GS17
Hau Lee, Seungjin Whang
1992
POSCO is a large Korean integrated steelmaking company attempting to address a domestic demand for concrete five times the per capita US demand. The case highlights how POSCO controls its extended “quality” in multiple dimensions of product quality, cost…
F250
James Van Horne
1992
This case involves the preparation of a cash budget and pro forma statements, together with sensibility analyses under changing assumptions. The company has seasonal demand for its product, but manufacturers on essentially a level basis year around. As a…
F246
Rami Chalduri, George Parker, David Singer
1992
In 1991, Affymax was planning an IPO. The company had pioneered new technology for drug discovery, and planned to develop pharmaceuticals that resulted from using this technology. The company had a very highly regarded team, with an impressive track…
F245
George Parker
1992
A decision about a small capital investment in a light manufacturing company. Emphasis is on choice of analytical methods.
