Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E625
Kirk Bowman, James Lattin, Matt Saucedo
2017

Atlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and...

|E629
David Dodson, Susan Pohlmeyer
2017

Transitioning from your search into being a CEO can be an overwhelming experience. You have just spent months in due diligence, learning everything you can about the business you just acquired, and imagining all the...

|E619
Andrew S. Rachleff, Ryan Kissick
2017

Founded by John Warnock and Charles (Chuck) Geschke in 1982, Adobe saw its first success with PostScript, a computer language that translated digital text and images from the computer screen onto a printed page.  In...

|E620
David Dodson, Ryan Kissick
2017

The Paul English case examines several managerial challenges that Paul English encountered during his first year as founder and chief executive officer of the travel start-up Lola.  By highlighting a series of complex professional situations...

|E631
David Dodson, Susan Pohlmeyer
2017

In your first year as chief executive officer (CEO), you will encounter a host of management challenges and opportunities—all of which can be navigated more skillfully if you can tap into the insights and perspectives...

|E627
Robert Siegel, Peter Seibert
2017

The Invoice2Go case follows CEO Greg Waldorf as he scales the company from small, Australian-based startup into a Venture-backed, global company. Particular issues explored include hiring new talent & building out the business organization, managing...

|E622 (B)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E622 (A)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E624
Robert Siegel, Sara Rosenthal
2017

The Human Genome project, sponsored by the U.S. Department of Energy and the National Institutes of Health, was launched in 1990 to identify all the approximately 20,000-25,000 genes in human DNA.  The project subsequently opened...

|E549
Laura Hattendorf, Ryan Kissick
2016

Near the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University.  During the class, they refined the business plan for Runa, a beverage company that would make drinks...

|E602
Peter Kelly, David Dodson, H. Irving Grousbeck, Susan Pohlmeyer, Sara Rosenthal
2016

Since 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds.  These studies endeavor to gather data and...

|E610
Robert A. Burgelman, Robert Siegel, Ryan Kissick
2016

As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism.  Given the massive disruption that...

|E601
Robert Siegel, Ryan Kissick
2016

In 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world.  By the end of 2016, Stripe had...

|E549
Laura Hattendorf, Ryan Kissick
2016

Near the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University.  During the class, they refined the business plan for Runa, a beverage company that would make drinks...

|E595
Russell Siegelman, Matt Saucedo
2016

Noam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving informationBy massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he...

|E613
Robert Siegel, Peter Seibert
2016

The purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new...

|E528B
Robert Siegel
2016

500 Startups continued its expansion of accelerators and venture capital to cover a global footprint for underserved entrepreneurial markets between 2014 and 2016.  As investment returns began to occur, the organization looked to grow and...

|E605
Peter Kelly, David Dodson, H. Irving Grousbeck, Susan Pohlmeyer, Sara Rosenthal
2016

Since 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds.  These studies endeavor to gather data and...

|E597
Robert Siegel, Matthew Saucedo
2016

Lending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company,...

|E604
Robert E Siegel, Sara Rosenthal
2016

The SkinSpirit case tells the story of Lynn Heublein, an entrepreneur who started her career during the technology boom of the 1990s and eventually achieved success as a pioneer in the medical spa industry. In...