Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E673A
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E673B
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E650
Peter Kelly, Cameron Lehman
2019

Amanda Bradford, founder and CEO of The League dating app, works through growth challenges including fundraising, Millennial hires, and executive team building.

|E658B
Fern Mandelbaum, Dione Chen
2018

Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues...

|E638
George Foster, Ryan Rissick
2018

Established in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However,...

|E657
George Foster, Julie Makinen
2018

This case traces the journey of Juan Pablo Zorrilla and Javier Velasquez as they conceive the idea for a debt-settlement business in Mexico, develop the business, and expand it to Colombia, Argentina and Spain. Zorrilla...

|E656C
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656A
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656B
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E662
Peter Kelly, H. Irving Grousbeck, Austin Yoder, Sara Rosenthal
2018

Since 1996, the Center for Entrepreneurial Studies at Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into...

|E652
Robert Siegel, Peter Seibert
2018

This case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of...

|E645
George Foster, Amadeus Orleans
2018

Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors – the venture capital firm started by Eric Schmidt – in 2011. At the time, she had barely met her cofounders and...

|E651
Steve Ciesinski, Howie Rosen
2018

This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.

Also...

|E648
David M. Dodson, Amadeus Orleans
2018

Andrea Jung became CEO of Avon Products Inc. in 1999 – the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the...

|E647
Michael Speiser, Amadeus Orleans
2018

Stride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to...

|E646
George Foster, Sheila Melvin
2018

Privateer Holdings was a Seattle-based private equity firm that was “shaping the future of the legal cannabis industry.” In late 2017, Privateer held an expanding portfolio of global brands intended to “lead, legitimize, and define...

|SM295
George Foster, Cameron Lehman
2018

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

|E562B
Robert Siegel
2018

Between the back half of 2015 and early 2018 CircleUp had both grown and changed substantively. The company’s core data and Helio platform had enabled the firm to offer a new set of equity and...

|GS92
Hau Lee, Richard Chivaka
2018

Mhuri Enterprise had beaten the odds, and figured out a way to cut production costs to bring its pigs to market and make a profit. Small-scale enterprises faced a large number of financial, regulatory, and...

|SM292
Steve Callander, Josh Richman, Julie Makinen
2018

In July 2015, a monumental environmental bill, S.B. 350, was making its way through the California legislature. The measure sought to reduce the state’s petroleum use by 50 percent; require 50 percent of energy to...