Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E621
Robert Chess, Ryan Kissick
2017

In 2007, Jody Greenstone Miller founded Business Talent Group (BTG), a company that connected top independent professionals, including consultants and executives, with global companies for project-based work at a lower cost and with more precision...

|E628
H. Irving Grousbeck, Sara Rosenthal
2017

Josie Sung and Greg McNamara founded Denver-based Lighthouse Systems in 2006 shortly after graduating from the Stanford Graduate School of Business in 2005. After exploring several ideas, they landed on a technology solution for helping...

|E597B
Robert Siegel, Matt Saucedo
2017

Lending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company,...

|E630
Robert Siegel, Ryan Kissick
2017

In 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed;...

|E606B
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

|E606A
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

|E632
Amir Goldberg, Robert Siegel, Matt Saucedo
2017

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

|E612A
Mark Leslie, Sara Rosenthal
2017

Checkr, founded in 2014 by Daniel Yanisse and Jonathon Perichon, offered an innovative approach to background checks intended to disrupt the $1.8 billion industry, which was dominated by three incumbent firms—First Advantage, Sterling BackCheck, and...

|E612B
Mark Leslie, Sara Rosenthal
2017

Part B of the case reveals the option Checkr chose to pursue, and engages the students in a discussion about the factors (operational, financial, cultural, etc.) they must consider in making such a decision as the CEO...

|E625
Kirk Bowman, James Lattin, Matt Saucedo
2017

Atlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and...

|E629
David Dodson, Susan Pohlmeyer
2017

Transitioning from your search into being a CEO can be an overwhelming experience. You have just spent months in due diligence, learning everything you can about the business you just acquired, and imagining all the...

|E619
Andrew S. Rachleff, Ryan Kissick
2017

Founded by John Warnock and Charles (Chuck) Geschke in 1982, Adobe saw its first success with PostScript, a computer language that translated digital text and images from the computer screen onto a printed page.  In...

|E620
David Dodson, Ryan Kissick
2017

The Paul English case examines several managerial challenges that Paul English encountered during his first year as founder and chief executive officer of the travel start-up Lola.  By highlighting a series of complex professional situations...

|E631
David Dodson, Susan Pohlmeyer
2017

In your first year as chief executive officer (CEO), you will encounter a host of management challenges and opportunities—all of which can be navigated more skillfully if you can tap into the insights and perspectives...

|E627
Robert Siegel, Peter Seibert
2017

The Invoice2Go case follows CEO Greg Waldorf as he scales the company from small, Australian-based startup into a Venture-backed, global company. Particular issues explored include hiring new talent & building out the business organization, managing...

|E622 (B)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E622 (A)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E624
Robert Siegel, Sara Rosenthal
2017

The Human Genome project, sponsored by the U.S. Department of Energy and the National Institutes of Health, was launched in 1990 to identify all the approximately 20,000-25,000 genes in human DNA.  The project subsequently opened...

|E617
H. Irving Grousbeck, Sara Rosenthal
2016

Bill Meehan was managing a highly successful career as a partner at McKinsey, a top-tier management consulting firm, when he received a diagnosis that would forever change his life.  At age 45, Meehan went to...

|E611
Steve Ciesinski, Ryan Kissick
2016

Entrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter.  Depending on the country in which they are operating, entrepreneurs...