Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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Peter Kelly, H. Irving Grousbeck, Austin Yoder, Sara Rosenthal

Since 1996, the Center for Entrepreneurial Studies at Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into...

Robert Siegel, Peter Seibert

This case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of...

George Foster, Amadeus Orleans

Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors – the venture capital firm started by Eric Schmidt – in 2011. At the time, she had barely met her cofounders and...

Steve Ciesinski, Howie Rosen

This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.


David M. Dodson, Amadeus Orleans

Andrea Jung became CEO of Avon Products Inc. in 1999 – the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the...

Michael Speiser, Amadeus Orleans

Stride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to...

George Foster, Sheila Melvin

Privateer Holdings was a Seattle-based private equity firm that was “shaping the future of the legal cannabis industry.” In late 2017, Privateer held an expanding portfolio of global brands intended to “lead, legitimize, and define...

George Foster, Cameron Lehman

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

Robert Siegel

Between the back half of 2015 and early 2018 CircleUp had both grown and changed substantively. The company’s core data and Helio platform had enabled the firm to offer a new set of equity and...

Hau Lee, Richard Chivaka

Mhuri Enterprise had beaten the odds, and figured out a way to cut production costs to bring its pigs to market and make a profit. Small-scale enterprises faced a large number of financial, regulatory, and...

Amir Goldberg, Robert Siegel, Matt Saucedo

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

Robert Siegel, Peter Seibert

The Invoice2Go case follows CEO Greg Waldorf, CTO Kallol Das and PM Rachel Witalec as they scale the company from a small, Australian-based startup into a venture-backed global company. Particular issues explored include hiring new...

Robert Chess, Julie Makinen

Since the 1990s, the distinction between the pharmaceutical industry and the biotech industry has blurred, creating what we can now call the biopharmaceutical industry. How and why did this happen, and where is the industry...

Steve Callander, Josh Richman, Julie Makinen

In July 2015, a monumental environmental bill, S.B. 350, was making its way through the California legislature. The measure sought to reduce the state’s petroleum use by 50 percent; require 50 percent of energy to...

Jim Ellis, Gerald Risk, Ryan Kissick

In May 2017, Tyler Coats signed a deal to become chief executive officer (CEO) of California Medical Transport (CMT), a California-based ambulance services company. Coats took the reins from husband-and-wife team Terry and Susan Smith...

Robert Chess, Ryan Kissick

“Stanford Medicine: Health IT Purchasing Decisions in a Complex Medical Organization” examines how a complex medical organization evaluates new health information technology products to pilot, purchase, and utilize. Every year, hundreds of companies pitched their...

Federico Antoni, Steve Ciesinski, Howard Rosen

As developing economies grow and become more connected, new and exciting entrepreneurial opportunities arise across markets and industries. Smartphones, the best sensors on earth have already been deployed and new technologies, such as Machine Learning,...

Peter Ziebelman, Matt Saucedo

The corporate venture capital (CVC) primer follows the journey of Claudia Fan Munce, the head of CVC for a major software and hardware conglomerate, as she and her team source and diligence partnership opportunities with...

Robert E. Siegel, Amadeus Orleans

AB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The...

Robert Siegel, Ryan Kissick

“TTTech in 2017: When Market and Technology Trends Align with Company Capabilities” examines the Austrian technology company TTTech.  A global leader in robust networked safety controls, TTTech developed hardware and software solutions that improved the...