Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E662
Peter Kelly, H. Irving Grousbeck, Austin Yoder, Sara Rosenthal
2018

Since 1996, the Center for Entrepreneurial Studies at Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into...

|E652
Robert Siegel, Peter Seibert
2018

This case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of...

|E645
George Foster, Amadeus Orleans
2018

Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors – the venture capital firm started by Eric Schmidt – in 2011. At the time, she had barely met her cofounders and...

|E651
Steve Ciesinski, Howie Rosen
2018

This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.

Also...

|E648
David M. Dodson, Amadeus Orleans
2018

Andrea Jung became CEO of Avon Products Inc. in 1999 – the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the...

|E647
Michael Speiser, Amadeus Orleans
2018

Stride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to...

|E646
George Foster, Sheila Melvin
2018

Privateer Holdings was a Seattle-based private equity firm that was “shaping the future of the legal cannabis industry.” In late 2017, Privateer held an expanding portfolio of global brands intended to “lead, legitimize, and define...

|SM295
George Foster, Cameron Lehman
2018

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

|E562B
Robert Siegel
2018

Between the back half of 2015 and early 2018 CircleUp had both grown and changed substantively. The company’s core data and Helio platform had enabled the firm to offer a new set of equity and...

|GS92
Hau Lee, Richard Chivaka
2018

Mhuri Enterprise had beaten the odds, and figured out a way to cut production costs to bring its pigs to market and make a profit. Small-scale enterprises faced a large number of financial, regulatory, and...

|E632
Amir Goldberg, Robert Siegel, Matt Saucedo
2018

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

|E627
Robert Siegel, Peter Seibert
2018

The Invoice2Go case follows CEO Greg Waldorf, CTO Kallol Das and PM Rachel Witalec as they scale the company from a small, Australian-based startup into a venture-backed global company. Particular issues explored include hiring new...

|E144
Robert Chess, Julie Makinen
2018

Since the 1990s, the distinction between the pharmaceutical industry and the biotech industry has blurred, creating what we can now call the biopharmaceutical industry. How and why did this happen, and where is the industry...

|SM292
Steve Callander, Josh Richman, Julie Makinen
2018

In July 2015, a monumental environmental bill, S.B. 350, was making its way through the California legislature. The measure sought to reduce the state’s petroleum use by 50 percent; require 50 percent of energy to...

|E634
Jim Ellis, Gerald Risk, Ryan Kissick
2017

In May 2017, Tyler Coats signed a deal to become chief executive officer (CEO) of California Medical Transport (CMT), a California-based ambulance services company. Coats took the reins from husband-and-wife team Terry and Susan Smith...

|E615
Robert Chess, Ryan Kissick
2017

“Stanford Medicine: Health IT Purchasing Decisions in a Complex Medical Organization” examines how a complex medical organization evaluates new health information technology products to pilot, purchase, and utilize. Every year, hundreds of companies pitched their...

|E641
Federico Antoni, Steve Ciesinski, Howard Rosen
2017

As developing economies grow and become more connected, new and exciting entrepreneurial opportunities arise across markets and industries. Smartphones, the best sensors on earth have already been deployed and new technologies, such as Machine Learning,...

|E636
Peter Ziebelman, Matt Saucedo
2017

The corporate venture capital (CVC) primer follows the journey of Claudia Fan Munce, the head of CVC for a major software and hardware conglomerate, as she and her team source and diligence partnership opportunities with...

|E643
Robert E. Siegel, Amadeus Orleans
2017

AB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The...

|E635
Robert Siegel, Ryan Kissick
2017

“TTTech in 2017: When Market and Technology Trends Align with Company Capabilities” examines the Austrian technology company TTTech.  A global leader in robust networked safety controls, TTTech developed hardware and software solutions that improved the...