Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E694
Robert E. Siegel, Blake Kavanaugh
2019

CircleUp was founded in 2012 as a marketplace that matched accredited investors to emerging consumer packaged goods companies. A tool that the team developed early-on to reduce the friction involved in finding and evaluating new...

|E686
Robert Siegel, Patrick Robinson
2019

Align Technologies was a leader in disrupting the orthodontist and dental markets with the original development of clear plastic aligners, which allowed for customized solutions to malocclusions, the incorrect alignment of teeth and jaws. Unlike...

|E692
Robert A. Burgelman, Joseph N. Golden, Amit Sridharan
2019

This note examines the corporate venture capital (CVC) industry, which has played an increasingly large role in the global innovation ecosystem, especially in Silicon Valley, over the last decade. The contents of the note include:...

|E675
Stefanos Zenios, Matt Saucedo
2019

Fundbox provides students with an in-depth look at how a financial technology company prototyping learning systems that allowed the team to quickly learn about their users’ most critical pain points. Once the team establishes a...

|E660
Robert A. Burgelman, Joseph N. Golden, Amit Sridharan
2019

Since its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation...

|E685
Shai Bernstein, Robert E. Siegel, Joseph N. Golden
2019

David Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral...

|E679
David Dodson
2019

Bonuses are an important part of any CEO’s toolkit. This white paper outlines specific steps to follow in establishing or revamping a company’s bonus structure, and how this part of the compensation system can reward...

|E661
Peter Reiss, Jeffrey Conn
2019

This case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could...

|E678
David Dodson
2019

How much information is enough, when it comes to investor reports? For early CEOs, this white paper offers practical advice and best practices on the preparation of these reports. The best reports, the white paper...

|E677
David Dodson
2019

Buying a company is a high-stakes and complex process, and involves an in-depth review of hundreds of pages of legal documents. This white paper gives a full listing of these important documents and what each...

|E655
Mark Leslie, Matt Saucedo
2019

The Katerra case takes a deep dive into the opportunities to leverage disruptive technology in the global construction industry. The case analyzes the history of Katerra,a technology-driven offsite construction company and walks through each of...

|E644
Peter Ziebelman, Amadeus Orleans
2019

Mike Maples Jr. founded the micro-VC firm Floodgate in 2006, after a successful career as an entrepreneur with two startup IPOs under his belt. At the time, he had identified a group of overlooked founders...

|E674
Graham Weaver, Susan Pohlmeyer
2019

This case explores the various challenges that Senreve faced in hiring and retaining talent as a rapidly growing organization. The case first describes how the two co-founders developed a vision for their company, created a...

|E654
Robert E. Siegel, Amadeus Orleans
2019

The unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state...

|E672
Robert Chess, Amadeus Orleans
2019

From quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with...

|E671
Mark Leslie, Amadeus Orleans
2019

After selling SeaMicro, Inc. to AMD, in 2012, Andrew Feldman started a process he called “lightly sifting”, trying to stay updated on the ideas and businesses being built in Silicon Valley. Eventually, he started spending...

|E673A
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E673B
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E650
Peter Kelly, Cameron Lehman
2019

Amanda Bradford, founder and CEO of The League dating app, works through growth challenges including fundraising, Millennial hires, and executive team building.

|E640A
Laura Hattendorf, Peter Seibert
2018

The EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy,...