Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E606B
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

|E606A
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

|E632
Amir Goldberg, Robert Siegel, Matt Saucedo
2017

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

|E612A
Mark Leslie, Sara Rosenthal
2017

Checkr, founded in 2014 by Daniel Yanisse and Jonathon Perichon, offered an innovative approach to background checks intended to disrupt the $1.8 billion industry, which was dominated by three incumbent firms—First Advantage, Sterling BackCheck, and...

|E612B
Mark Leslie, Sara Rosenthal
2017

Part B of the case reveals the option Checkr chose to pursue, and engages the students in a discussion about the factors (operational, financial, cultural, etc.) they must consider in making such a decision as the CEO...

|E625
Kirk Bowman, James Lattin, Matt Saucedo
2017

Atlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and...

|E629
David Dodson, Susan Pohlmeyer
2017

Transitioning from your search into being a CEO can be an overwhelming experience. You have just spent months in due diligence, learning everything you can about the business you just acquired, and imagining all the...

|E619
Andrew S. Rachleff, Ryan Kissick
2017

Founded by John Warnock and Charles (Chuck) Geschke in 1982, Adobe saw its first success with PostScript, a computer language that translated digital text and images from the computer screen onto a printed page.  In...

|E620
David Dodson, Ryan Kissick
2017

The Paul English case examines several managerial challenges that Paul English encountered during his first year as founder and chief executive officer of the travel start-up Lola.  By highlighting a series of complex professional situations...

|E631
David Dodson, Susan Pohlmeyer
2017

In your first year as chief executive officer (CEO), you will encounter a host of management challenges and opportunities—all of which can be navigated more skillfully if you can tap into the insights and perspectives...

|E627
Robert Siegel, Peter Seibert
2017

The Invoice2Go case follows CEO Greg Waldorf as he scales the company from small, Australian-based startup into a Venture-backed, global company. Particular issues explored include hiring new talent & building out the business organization, managing...

|E622 (B)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E622 (A)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

|E624
Robert Siegel, Sara Rosenthal
2017

The Human Genome project, sponsored by the U.S. Department of Energy and the National Institutes of Health, was launched in 1990 to identify all the approximately 20,000-25,000 genes in human DNA.  The project subsequently opened...

|E611
Steve Ciesinski, Ryan Kissick
2016

Entrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter.  Depending on the country in which they are operating, entrepreneurs...

|E607
John Glynn, Matt Saucedo
2016

Alchemist Accelerator follows the story of Ravi Belani, founder and Managing Director of Alchemist Accelerator, as he leads one of the leading enterprise-focused accelerators in Silicon Valley. The case discusses the origins of the program,...

|E583
H. Irving Grousbeck, Sara Rosenthal
2016

Bernard Wilsey, the athletic director at National University, had two challenging personnel issues on his hands.  The first involved Sarah Carter, the coach for National’s women’s track team.  Since her arrival at National five years...

|E549
Laura Hattendorf, Ryan Kissick
2016

Near the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University.  During the class, they refined the business plan for Runa, a beverage company that would make drinks...

|E602
Peter Kelly, David Dodson, H. Irving Grousbeck, Susan Pohlmeyer, Sara Rosenthal
2016

Since 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds.  These studies endeavor to gather data and...

|E610
Robert A. Burgelman, Robert Siegel, Ryan Kissick
2016

As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism.  Given the massive disruption that...