Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Woman sitting in class listening to a lecture

Leadership in Focus is a large collection of case vignettes, teaching, and learning resources that bring real-world business challenges to life and spark lively discussions aimed at improving executive skills. Each short video is accompanied by teaching notes for added context, suggested discussion questions and role-playing ideas to help engage groups of managers in learning experiences of their own. Leaders may also experience the cases online with opportunities to calibrate their thinking for actionable insights.

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|E718
David Dodson
2020

If you’re committed to excellent leadership, you’ll have to replace employees who aren’t a good fit. Further, a willingness to replace underperformers, or those in the wrong job, sends the message to your organization that...

|E716
David Dodson
2020

One of the more common mistakes in the hiring process is failing to offer vigilant, clear, and supportive onboarding for new hires. Too often, managers celebrate the moment a candidate accepts an offer but forget...

|E715
David Dodson
2020

Too often we give lip-service to the importance of building a team and how important hiring is, yet for many organizations, they don’t back this up with action. The most common reason is that to...

|E719
David Dodson
2020

Too often, leaders fail to view compensation through a holistic and strategic lens. Instead, they make compensation decisions ad hoc to solve a single problem, such as making an offer to a candidate, handling a...

|E717
David Dodson
2020

The 360-degree performance review (“the 360”) is a structured feedback process that leaders can use to encourage employee development and strengthen their organizations. Unfortunately, many companies that use this powerful tool fail to realize its...

|E714
David Dodson
2020

If you Google “characteristics of entrepreneurs,” you’ll get about 155 million results, most of which are platitudinous: “creative”; “passionate”; “motivated”; “resourceful.” You’ll read that you need to be good at “visualization,” that it helps to...

|E682
James Lattin, Kirk Bowman, Erika Feldhausen
2020

This case describes the evolution of the customer success function through the rise of Gainsight. It discusses the responsibilities of the customer success function, measuring and compensating customer success teams, and the return on investment...

|E696
John Glynn, Erika Feldhausen
2020

This case focuses on Cindy Padnos’s and Aileen Lee’s experiences founding their own VC firms. It introduces some of the tradeoffs and challenges facing both founders. In particular, the case highlights some of their early...

|E688
Robert Siegel, Jeffrey Conn
2020

This case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.

|E699
George Foster, Jeffrey Conn
2020

This case provides an overview of the founding and scaling story of British health and wellness company Clinova. The case outlines the fledgling company’s early marketing successes signing up-and-coming athletes and sports franchises, as well...

|E690
Robert Chess, Jeffrey Conn
2020

This case examines Nike’s push to develop a sneaker specifically engineered for walking and a luxury apparel line which are both purposefully marketed to an older demographic, a first for the company. The case focuses...

|E693
Peter Ziebelman, Joseph Golden
2020

The main purpose of the Venus Medtech case is to give students a greater appreciation for the scale, sophistication, and competitiveness of the innovation landscape outside of Silicon Valley, with particular focus on China. Through...

|E703
Robert Chess, Joseph Golden
2020

This case considers the state of telehealth, or the remote delivery of healthcare services via telecommunications technology, in 2019. Doctor On Demand, a promising start-up in the space, sought to solve the four main challenges...

|E701
Russell Siegelman, Laura Hattendorf, Mitchel Scott
2020

The case follows Erica Mackey, CEO of early childhood education impact venture MyVillage, as she determines the growth path of the company after a recent fundraise. Particular issues explored include tensions between growth and mission,...

|E704
Robert Chess, Milana Shapira
2020

Moshe Pinto, CEO, and Darin Buxbaum, COO, sat in their small conference room in Redwood City in what used to be the training facility for the San Francisco 49’ers. It had been four years since...

|E695
John Glynn, Erika Feldhausen
2019

This case introduces students to the history of women in the venture capital industry. It explores the impact of gender diversity on both company performance and fund returns, describes the lack of funding for female...

|E666
Stephen Ciesinski, Jeffrey Conn
2019

This case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product...

|E687
Stephen Ciesinski, Howie Rosen, Abeer Nijmeh, Mitchel Scott, Blake Kavanaugh, Jeffrey Conn, Deborah Whitman, Ryan Kissick
2019

Entrepreneurs looking to launch start-ups in developing economies must confront numerous challenges that their peers in more developed countries may be less likely to encounter. Depending on the country in which they are operating, entrepreneurs...

|E700
Robert Siegel, Mitchel Scott
2019

The Invoice2Go case follows CEO Greg Waldorf and Head of Product Tanya Maddalena as they re-organize the product management team and begin re-energizing the product of this established and profitable mobile invoicing tech company. Particular...

|E694
Robert E. Siegel, Blake Kavanaugh
2019

CircleUp was founded in 2012 as a marketplace that matched accredited investors to emerging consumer packaged goods companies. A tool that the team developed early-on to reduce the friction involved in finding and evaluating new...

Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.