Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E661
Peter Reiss, Jeffrey Conn
2019

This case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could...

|E678
David Dodson
2019

How much information is enough, when it comes to investor reports? For early CEOs, this white paper offers practical advice and best practices on the preparation of these reports. The best reports, the white paper...

|E677
David Dodson
2019

Buying a company is a high-stakes and complex process, and involves an in-depth review of hundreds of pages of legal documents. This white paper gives a full listing of these important documents and what each...

|E655
Mark Leslie, Matt Saucedo
2019

The Katerra case takes a deep dive into the opportunities to leverage disruptive technology in the global construction industry. The case analyzes the history of Katerra,a technology-driven offsite construction company and walks through each of...

|E644
Peter Ziebelman, Amadeus Orleans
2019

Mike Maples Jr. founded the micro-VC firm Floodgate in 2006, after a successful career as an entrepreneur with two startup IPOs under his belt. At the time, he had identified a group of overlooked founders...

|E674
Graham Weaver, Susan Pohlmeyer
2019

This case explores the various challenges that Senreve faced in hiring and retaining talent as a rapidly growing organization. The case first describes how the two co-founders developed a vision for their company, created a...

|E654
Robert E. Siegel, Amadeus Orleans
2019

The unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state...

|E672
Robert Chess, Amadeus Orleans
2019

From quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with...

|E671
Mark Leslie, Amadeus Orleans
2019

After selling SeaMicro, Inc. to AMD, in 2012, Andrew Feldman started a process he called “lightly sifting”, trying to stay updated on the ideas and businesses being built in Silicon Valley. Eventually, he started spending...

|E673A
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E673B
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E650
Peter Kelly, Cameron Lehman
2019

Amanda Bradford, founder and CEO of The League dating app, works through growth challenges including fundraising, Millennial hires, and executive team building.

|E640A
Laura Hattendorf, Peter Seibert
2018

The EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy,...

|E640B
Laura Hattendorf, Peter Seibert
2018

The EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy,...

|E658B
Fern Mandelbaum, Dione Chen
2018

Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues...

|E638
George Foster, Ryan Rissick
2018

Established in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However,...

|E657
George Foster, Julie Makinen
2018

This case traces the journey of Juan Pablo Zorrilla and Javier Velasquez as they conceive the idea for a debt-settlement business in Mexico, develop the business, and expand it to Colombia, Argentina and Spain. Zorrilla...

|E656C
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656A
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656B
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...