SM24B
Robert Burgelman, Philip Meza
2001
Electronic Arts is a leader in the creation and distribution of game content for consoles and PCs. The company operates in an extremely challenging environment and must navigate challenges such as console platform transitions while continuing to produce…
SM48
Thomas Hellmann
2001
The founders of a software company met their first round milestone of building an operational prototype that directs the flow of information across networks. The company now has to develop a business plan. The company’s original intent was to sell…
SM56
Blair Boardman, Thomas Hellmann
2001
When the first Discovery Zone, opened January 2, 1990, was immediately popular, chairman Jorgensen and his small team decided to open multiple stores quickly in the belief that whoever was first would own the business. They decided to use franchising as…
OD1B
William Barnett, Glenn Carroll, Victoria Chang
2001
On March 2, 1999, Hewlett-Packard (HP) announced a plan to create a separate company, subsequently named Agilent Technologies, made up of HP’s businesses in Test and Measurement, Semiconductor Products, Healthcare Solutions, Chemical Analysis, and the…
OB35A
Glenn Carroll, Victoria Chang
2001
The senior management team at Dreyer’s Grand Ice Cream faced a number of external difficulties in June 1998 that were some of the most challenging problems ever faced by the company. Problems included profitability issues, record-high butterfat prices…
SM83
Robert Burgelman, Philip Meza
2001
This case describes the evolution of Amazon.com from its inception in 1996 as an online bookseller, to its position in 2001 as a globally recognized e-commerce brand. Through an interview with Amazon.com founder and CEO Jeff Bezos, this case reviews the…
SM64
Jung Choi, William Meehan III
2001
Synopsis and situational context. (Do not reveal the solution of the case). Ashoka is a professional global organization that identifies and invests in individuals who have ideas for far-reaching social change by electing them to a fellowship of social…
SM95
Robert Burgelman, Clayton Christensen
2001
This case amalgamates several cases concerning strategic decision making at Intel Corporation. The case discusses the company’s decisions surrounding its entry and exit from several lines of businesses, most involving varieties of semiconductors that…
P37
David Baron, D. Hoyt
2001
eBay hosts the world’s largest online trading community. Members of this community buy and sell in auctions conducted on the eBay website. The success of this marketplace depends on the ability of buyers and sellers to feel secure in conducting…
SM86
Thomas Hellmann
2001
SpiffyTerm, Inc. is a fictional case that is meant to teach students about the term sheets commonly used in venture capital deals. At the time of the case, the three company founders concentrate on understanding the term sheet just received from a…
SM85
Robert Burgelman, Philip Meza
2001
Very valuable business models have been built around proprietary—or Closed Source—software programs. Perhaps the best example is Microsoft’s Windows operating system. However, in the early days of computing, many people routinely shared software…
SM89
Antonio Davila, Janet Feldstein, George Foster
2001
This case reviews eBay’s very successful international expansion history, and introduces its latest decision –whether or not to pursue an opportunity to expand its presence in Latin America. At the opening of the case, eBay is the world’s largest online…
OB35B
Glenn Carroll, Victoria Chang
2001
Discusses the strategies for restructuring the company.
SM90B
Robert Burgelman, Philip Meza
2001
The case describes USA Networks following its failed bid to buy the Internet portal Lycos in 1999. By 2001, USA Networks was an agglomeration of assets in two distinct areas: electronic commerce (something USA Networks refers to as interactivity) and…
SM82
Robert Burgelman, Vik Murthy, Paul Staelin
2001
This case examines the strategic position of Rambus, Inc. The company designs, develops, and licenses high-speed chip connection technology to enhance the performance and cost-effectiveness of computers, consumer electronics, and communication systems….
OD1A
William Barnett, Glenn Carroll, Victoria Chang
2001
On March 2, 1999, Hewlett-Packard (HP) announced a plan to create a separate company, subsequently named Agilent Technologies, made up of HP’s businesses in Test and Measurement, Semiconductor Products, Healthcare Solutions, Chemical Analysis, and the…
SM29C
Robert Burgelman, Philip Meza
2001
Disney has long been an industry leader in content creation. The company has a successful history of creating both animated and live action films and television programming as well as multi-purposing its content for alternative forms of consumption…
SM57
William Barnett, Christopher Flanagan, Jason Salgado
2001
This case examines an entrepreneur’s efforts to capitalize on what he considers to be a greenfield opportunity in the entertainment industry. Believing there to be a relatively under-served market for world-class, indoor, mid-sized live entertainment…
SM96
Robert Burgelman, Philip Meza
2001
French utility, Vivendi, purchased the United States-based entertainment giant Universal in late 2000. In so doing, the rechristened Vivendi Universal became a major force in music, films and television production, adding to its European-based cable…
SM87
Robert Burgelman, Philip Meza
2001
The venerable British retailer Marks & Spencer suffered a series of setbacks in the late 1990s. The company’s performance, which had been solid for decades, quickly deteriorated, forcing the rapid turnover of chief executives and many restructurings….
SI10
Beth Anderson, J. Dees
2001
It’s August 2000, and Maitri AIDS Hospice in San Francisco is re-evaluating its approach to fundraising. In recent years, Maitri has been relying increasingly on government, corporate, and foundation grants. Yet Don Spradlin, Maitri’s Associate Director…
SI11
Lesley Koenig, William Meehan III, Robert Ransom
2001
In the winter of 2001, the Quest Scholars Program faced strategic growth issues. Several months earlier — following five summers running a youth empowerment program at Stanford University for low-income, at-risk, bright high school students — Quest’s…
P38
David Baron
2001
In an unprecedented move in mid-1998, Blue Cross of California, a unit of WellPoint Health Networks, Inc., filed a Citizen Petition with the FDA to switch Claritin, manufactured by Schering Plough, and two other second generation antihistamines from…
P27
Terry Anderson, J. Grewell
2001
In 1977, Peter O’Neill envisioned a 120-acre residential community running alongside the Boise River to the east of Idaho’s capital city. He planned to cater to the desire of the modern day homeowner for a natural environment. This would ensure a premium…
