Publications

Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

Michael Maimaran , S. Christian Wheeler

Journal of Marketing Research December2008 Vol. 45 Issue 6 Pages 731-740.

Modeling Social Interactions: Identification, Empirical Methods and Policy Implications

Wesley R. Hartmann, Puneet Manchanda, Harikesh S. Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar, Catherine Tucker

Marketing Letters December2008 Vol. 19 Issue 3 Pages 287–304.

Conference on Evolving Competition in the 21st Century

Oliver Heil, David Bruce Montgomery (1938–2025)

EMAC Chronicle October2008 Issue 4 Pages 11.

A new look at the consequences of attitude certainty: The amplification hypothesis

J.J. Clarkson, Zakary Tormala, D.D. Rucker

Journal of Personality and Social Psychology October2008 Vol. 95 Issue 4 Pages 810-825.

Technological Capabilities and Firm Performance: The Case of Small Manufacturing Firms in Japan

Takehiko Isobe, Shige Makino, David Bruce Montgomery (1938–2025)

Asia Pacific Journal of Management September2008 Vol. 25 Issue 3 Pages 413–428.

Contextual priming: Where people vote affects how they vote

Jonah Berger, Marc Meredith, S. Christian Wheeler

Proceedings of the National Academy of Sciences July12008 Vol. 105 Issue 26 Pages 8846–8849.

Will I like a “medium” pillow? Another look at constructed and inherent preferences

Itamar Simonson

Journal of Consumer Psychology July2008 Vol. 18 Issue 3 Pages 155–169.

A match made in the laboratory: Persuasion matches to primed social schemata

S. Christian Wheeler, Kenneth G. DeMarree , Richard E. Petty

Journal of Experimental Social Psychology July2008 Vol. 44 Issue 4 Pages 1035–1047.

Source trustworthiness and information processing in multiple message situations: A contextual analysis

Zakary Tormala, Joshua J. Clarkson

Social Cognition June2008 Vol. 26 Issue 3 Pages 357-367.

Does self-consciousness increase or decrease behavioral priming effects? It depends

S. Christian Wheeler, Kimberly Rios Morrison , Kenneth G. DeMarree , Richard E. Petty

Journal of Experimental Social Psychology May2008 Vol. 44 Issue 3 Pages 882–889.

Choice Set Configuration as a Determinant of Preference Attribution and Strength

Song-Oh Yoon, Itamar Simonson

Journal of Consumer Research January2008 Vol. 35 Issue 2 Pages 324-336.

When increased confidence yields increased thought: A confidence-matching hypothesis

Zakary Tormala, Derek D. Rucker, Charles R. Seger

Journal of Experimental Social Psychology January2008 Vol. 44 Issue 1 Pages 141–147.

Do Frequency Reward Programs Create Switching Costs?

Wesley R. Hartmann, V. Brian Viard

Quantitative Marketing and Economics 2008 Vol. 6 Issue 2 Pages 109–137.

A Hidden Markov Model of Customer Relationship Dynamics

Oded Netzer, James M. Lattin, V. “Seenu” Srinivasan

Marketing Science 2008 Vol. 27 Issue 2 Pages 185-204.

Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness

Hilke Plassmann, John O'Doherty, Baba Shiv, Antonio Rangel

Proceedings of the National Academy of Sciences 2008

Recalling Mixed Emotions

Jennifer Aaker, Aimee Drolet, Dale Griffin

Journal of Consumer Research 2008 Vol. 35 Issue 2 Pages 268-278.

Regarding inherent preferences

Itamar Simonson

Journal of Consumer Psychology 2008 Vol. 18 Issue 3 Pages 191–196.

The Happiness of Giving: The Time-Ask Effect

Wendy Liu, Jennifer Aaker

Journal of Consumer Research 2008 Vol. 35 Issue 3 Pages 543-557.

Time Will Tell

Cassie Mogilner, Jennifer Aaker, Ginger L. Pennington

Journal of Consumer Research 2008 Vol. 34 Issue 5 Pages 670-681.

A new framework for resistance to persuasion: The resistance appraisals hypothesis.

Zakary Tormala

Attitudes and Attitude Change Psychology Press New York 2008 Pages 213–234.