2010 Entrepreneurship Conference: Details of Sessions

Click on the links for video files. More information, including the bios of all the speakers and panelists, can be found at www.econference.org.


Keynote Address



Keynote Speaker
Isadore Sharpe
Founder, Chairman & Chief Executive Officer
Four Seasons Resorts and Hotels

Click here for a summary of the keynote speech.


Session 1

Idea Evaluation (Panel)
: Dave Whorton, Tugboat Ventures
Panelists: Bob Fell, Pricelock, Inc.; Justin Fishner-Wolfson, Founders Fund; Kevin Reeth, Outright.com; Brad Wiskirchen, Keynetics

Inspiration for a new product or service can come out of the blue or from a very deliberate search. Once an idea strikes, what processes are the most effective to determine if the idea is substantial to start a new venture? How do you solicit and incorporate feedback to morph the idea to make it viable? How does the evaluation process impact your decisions on how to structure and fund the next stage of development?

What They Don't Teach in Business School about Entrepreneurship (Panel)
Moderator: Chuck Holloway, Stanford GSB
Panelists: Nazila Alasti, Jooners; Mike Cassidy, Ruba; Will Price, Widgetbox and ClickTurn
A group of entrepreneurs share what they learned in the trenches that they never could have learned in a classroom. The panelists also share the courses that were most helpful to them in their entrepreneurial ventures, the courses that they wished they had taken, and the topics that business schools should be teaching to aspiring entrepreneurs.

Start-Up Compensation and Hiring (Panel)
Moderator: Michael Dearing, Stanford d.School
Panelists: Joe Dobrenski, Sequoia Capital; Andy Price, Schweichler Price & Partners; Janice Roberts, Mayfield Fund; Beth Steinberg, Organizational Development Consultant
This panel combines the experience of an entrepreneur turned VC, an executive recruiter, an in-house HR and recruiting expert, and the Human Capital Partner of a leading VC firm to discuss how to effectively recruit teams and structure appropriate compensation--in terms of both cash and equity--at all stages of a company's development.

Opportunities in the Mobile Industry (Panel)
Moderator: Harold Yu, Orrick, Herrington & Sutcliffe LLP
Panelists: Steve Hoffman, ThinkHuge; Lee Linden, Tapjoy; Cyriac Roeding, shopkick, Inc.; Bob Tinker, MobileIron
In Silicon Valley, the iPhone conversation currently dominates (140,000 apps, 43 million phones sold), but what about the mobile industry in general? What's the role of the operator? Platform (Android, BlackBerry, Nokia, etc.)? Apps? Infrastructure? 4 entrepreneurs operating in the mobile space discuss where the industry is now and future entrepreneurial opportunities.

Organizational Culture (Speaker)
Speaker: Joel Peterson, Stanford GSB
When starting a new venture it is easy to get consumed with the tasks ahead in making this a reality. But if without giving careful thought to interactions with others, particularly those on the team, an entrepreneur may be setting a culture without knowing it. Popular Stanford GSB Lecturer Joel Peterson leads a discussion on the development of a corporate culture in a new business venture based on his experience as the Managing Partner of Trammell Crow, as well as investor and board member of many newly formed and growing companies, including Chairman of JetBlue.

Session 2

Top 10 Mistakes Made by Entrepreneurs (Panel)
Moderator: Mark Leslie, Stanford GSB
Panelists: Gurbaksh Chahal, gWallet; Matt Cohler, Benchmark Capital; Jorn Lyseggen, Meltwater Group; Carol Sands, The Angels' Forum and The Halo Funds
What things typically trip up an entrepreneur in starting and running a company? Is it getting the right business partner? Is it having the killer technology? A panel of seasoned entrepreneurs, angels, venture capitalists, and board members discuss the common pitfalls most new entrepreneurs encounter when building their businesses. You will learn from the mistakes that they have witnessed or experienced first-hand so you will not make them in your business!

Angel Investors (Panel)
Moderator: Laurie Lumenti Garty, SVB Capital
Panelists: Tod Sacerdoti, BrightRoll; Aydin Senkut, Felicis Ventures; Anu Shukla, Offerpal Media; Bob Zipp, Amicus Capital
What role do angel investors play in financing start-ups? What other value can angels contribute beyond capital? How does an entrepreneur assess who would make a good angel investor? What do angels want to see before choosing to invest? Our panelists--angel investors and entrepreneurs who have raised angel funding--explain the role and relationships of angels and entrepreneurs in new ventures.

Social Entrepreneurship (Panel)
Moderator: Gina Jorasch, Stanford GSB
: Peter Frykman, Driptech; Russ Hall, Legacy Ventures; Kristin Groos Richmond, Revloution Foods; Jed Smith, Catamount Ventures
Recognizing a social problem or opportunity, a social entrepreneur applies entrepreneurship principles to organize, create and manage a venture to drive social change. Rather than tackling these issues through the domains of nonprofits or government agencies, social entrepreneurs are increasingly realizing that social impact and profits need not be in opposition, and are forming companies with a Double Bottom Line. This panel of social entrepreneurs and investors addresses issues unique to social entrepreneurship as well as current trends and opportunities.

Using Social Media as a Marketing Tool (Panel)
Moderator: Michael Arrington, TechCrunch
Panelists: Lane Becker, Get Satisfaction; Clara Shih, Hearsay Labs and The Facebook Era; Julio Vasconcellos, Experience Project; Adam Zbar, Tap11
You've set up a Facebook Fan page and Twitter accounts for your company. Now what? Our expert panelists will share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid feedback to improve the product or service, reach new audiences, and ultimately increase awareness and sales.

Scaling Idea Generation and Execution in Firms (Speaker)
Speaker: Hayagreeva Rao, Stanford GSB
How does one scale innovation and idea generation in firms? Stanford Graduate School of Business Professor Hayagreeva Rao leads a discussion on how firms can develop an ability to generate, select and implement ideas.