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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|SI124
Laura Arrillaga-Andreessen, Sarah Murray
2015

In 2010, Cari Tuna quit her job at the Wall Street Journal to work full-time on developing a giving strategy for herself and her husband—Facebook co-founder Dustin Moskovitz. In May 2011, the couple created the...

|ETH2
Keith Krehbiel
2015

The case expands its companion case, “Al-Shabaab, Gatekeepers, and the Ethics of Humanitarian Aid” (ETH-1), from the level of individual-within-organization to the level of organization-within-political system. The dire need for humanitarian assistance to Somalia’s hundreds...

|ETH1
Keith Krehbiel
2015

Following decades of civil strife among warring clans, and exacerbated by the worst drought in decades (2010-2012), millions of starving dislocated Somalis resided in crowded camps throughout the country. Humanitarian aid organizations made good-faith efforts...

|SM63
William F. Meehan, Katharina Schmitt, Anne Lee
2015

The San Francisco Symphony is a major U.S. orchestra that took on ancillary activities as part of its mission to bring the best in music to the Bay Area. Despite increasing costs, SFS posted surpluses...

|IB108
William P. Barnett, Mooweon Rhee, Sang-Hoon Kim
2015

On the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum,...

|OB90
Jeffrey Pfeffer
2015

In November of 2010, the board of Stanford Hospital and Clinics announced that Amir Dan Rubin, at the time chief operating officer of the UCLA Hospital System, would become the next CEO at Stanford Hospital...

|SPM53B
George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
2014

Billy Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning...

|SPM53A
George Foster, Norm O’Reilly, Ryan Lippert, Carlos Shimizu, Kyle Udseth
2014

Billy Beane and the Oakland A’s have ‘changed the game’ in terms of talent identification, analytics, and player investment in Major League Baseball (MLB). Cases A and B are designed to provide and inspire learning...

|IDE06
Laura Hattendorf, Michael Kennedy, Laurent de Clara, Yin Li
2014

The case follows Jim and Debbie Aung-Din Taylor, an American couple with backgrounds in international development, as they found and build Proximity Designs, a social enterprise in Myanmar. Initially, the Taylors are focused on redesigning...

|E514
H. Irving Grousbeck, Yin Li
2014

This case follows CEO Andy Dunn as he struggles to build a technical team that will enable Bonobos, an ecommerce and menswear company, to scale. The case also outlines the path that leads Dunn to...

|E513
Jonathan Levav, Yin Li
2014

This case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users’ credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid’s struggles to gain broad distribution. After...

|E496
Robert Chess, Yin Li
2014

The case follows Brad Griffith, the founder of Gametime, a mobile application for purchasing and redeeming event tickets. The case examines how Griffith assesses whether he has found an attractive business opportunity initially, and later...

|M348C
Jennifer Aaker, Debra Schifrin
2014

Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the...

|M348B
Jennifer Aaker, Debra Schifrin
2014

Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories...

|M348A
Jennifer Aaker, Debra Schifrin
2014

Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the...

|E520
Robert E. Siegel, Yin Li
2014

The case follows AngelList, an online platform connecting entrepreneurs with investors, as it searches for product/market fit and business models. Founded in 2010 by entrepreneurs Naval Ravikant and Babak Nivi, AngelList begins as a project...

|E526
Robert Sutton, Hayagreeva Rao, Rebecca Hinds
2014

After a delayed shipment of flooring materials impeded Jeff Booth’s ability to complete a construction project on schedule, he, along with cofounder Robert Banks, was determined to solve the inefficiency of the heavyweight building supply...

|E511
H. Irving Grousbeck, Jason Luther
2014

It was March 2013 and one week after James Browder’s sixth board meeting as CEO of Aegis Systems Corp. (Aegis), a vendor management software provider based in Birmingham, Alabama. As Browder sat at his desk,...

|IB107
Condoleezza Rice, Amy Zegart, Jessica Renier
2014

Examines a hypothetic challenge facing a telecom company as it enters a frontier market that is undergoing political changes.

|SPM52
George Foster, David Hoyt
2014

Through the first part of the twenty-first century, the number of people playing golf in the United States had been in decline. Fewer people played the game, they played less frequently, and more golf courses...