Thanks to support through the Business School Fund, the school has the flexibility to take on new opportunities. As one example of how your dollars have supported new faculty ideas, Jennifer Aaker, the General Atlantic Professor of Marketing, developed the innovative course The Power of Social Technology, which explores how social technology such as blogs and social networking websites, can change attitudes and behaviors in ways that cultivate social change.

Professor Jennifer Aaker is an expert in consumer psychology, focusing on how individuals across distinct cultural contexts can feel, think, and experience events in similar and different ways. She also focuses on understanding emotions and the psychology of consumer-brand
relationships. Her research has been published in marketing and psychology journals and she has been honored with a number of awards. She also sits on the editorial review boards of the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of
Consumer Psychology

Annual giving ensures that we stay at the forefront of management education by enabling faculty to run with new ideas for curricular innovations.