Marketing

Insights

A woman uses her credit card to shop on her smartphone. Credit: iStock/Nattakorn Maneerat
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.

Insights

Women drink tea at a tea house in the Hongqiao Antique & Tea Center, downtown Shanghai. Credit: Reuters/Carlos Barria
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.

Insights

A man runs steps for a workout. Credit: Reuters/Kevin Lamarque
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.

Insights

Cersei from Game of Thrones. Credit: HBO/Helen Sloan
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Programs for Executives

Marketing Programs

2020 Program Dates TBD
In-person|Mexico City, Mexico
Full-time
Ongoing
Online
Self-paced
24 Mar 2020 – 27 Mar 2020
In-person|Stanford University
Full-time

Latest Stories in Marketing

March 29, 2019
Written

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
March 22, 2019
Written

How to Design a Better Soda Tax

An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.
February 27, 2019
Written

Why Republican Politicians Pay More Than Democrats for TV Ads

New research shows political advertising’s hidden costs.
November 6, 2018
Written

Helping Entrepreneurs Grow Small Businesses in Emerging Markets

While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
September 14, 2018
Written

What Does “Catalyst” Mean to You?

Stanford GSB faculty suggest books and articles related to the theme.
September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
August 21, 2018
Written

Rigged Auctions? Why Top Bidders Don’t Always Feel Like Winners

New research casts suspicion about auctions in the online advertising market.
July 13, 2018
Written

Can Ad-Skipping Be Good for Advertisers?

TV sponsors will soon know when you click away, and that’s valuable information.
May 1, 2018
Written

How Spotify Broadens Your Musical Tastes

New research shows that streaming music subscribers listen to a more diverse array of artists — and more music in general — on digital platforms.
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.